• February 9, 2009

In her new role, Wilson will head World Wrestling Entertainment's global marketing and integrated brand initiatives, including pay-per-view, advertising, promotions, research, creative services, and public and government relations.

As the former chief marketing officer of the United States Tennis Association, she was instrumental in making the U.S. Open the highest-attended annual sporting event in the world. She developed innovative advertising and promotional campaigns--It's Showtime and The Greatest Road Trip in Sports--that significantly elevated the image and awareness of tennis in the United States, resulting in record television viewership and ticket sales. Wilson was also a pivotal player in the implementation of several innovations for the sport, including in-stadium video screens, blue courts, instant replay, celebrity entertainment and the 2004 launch of the Olympus U.S. Open Series.

Prior to the USTA, Wilson oversaw all marketing efforts for the launch of the XFL football league, a partnership between WWE and NBC. She also held positions at the NBA in its domestic and international consumer products groups. Before her career in the sports industry, Wilson held brand management positions at Nabisco.--Nina Lentini