by Karlene Lukovitz on Apr 29, 2:00 PM
ABI asked three respected media research analysts for their takes on the Video Advertising Bureau's proposal to adopt average audience per minute as a "common currency" for evaluating audience claims across television and digital media.
by Karlene Lukovitz on Apr 22, 2:00 PM
U.S. International Media (USIM) is spearheading a test for a retail client using data beyond age and gender to target audiences in the broadcast television environment.
by Karlene Lukovitz on Apr 15, 2:00 PM
Some see over-the-top as the platform with the most potential for eventually enabling efficient, scalable, one-to-one targeting in the television environment, but there are obstacles to overcome.
by Karlene Lukovitz on Apr 8, 2:00 PM
One of the biggest challenges in the move toward programmatic or automated buying is that media planners and buyers alike are simultaneously blessed and challenged by the proliferating third-party and first-party data sources and platforms in play.
by Karlene Lukovitz on Apr 1, 2:00 PM
Srishti Gupta, president of the IRI Media Center of Excellence, discusses the progress and remaining challenges in harnessing consumer purchasing and other beyond-demographics data in television -- particularly in a programmatic environment.
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