- Nielsen Reports In-Store Measurement Progress
MediaDailyNews, Erik Sass - Friday, September 28, 2007
Effective measurement of in-store media and consumer shopping habits isn't far of ...
- Mag Bag: 'The Week' Gets New Online Mission
MediaDailyNews, Erik Sass - Friday, September 28, 2007
The Web site for The Week is moving to a new locati ...
- Alloy Launches Multicultural Outdoor Network
MediaDailyNews, Erik Sass - Thursday, September 27, 2007
Alloy Media + Marketing's urban and multicultural division, Alloy Access, is launchi ...
- Universal Media: Nationwide Reach With Billboards In Westfield Malls
MediaDailyNews, Erik Sass - Thursday, September 27, 2007
One of the nation's largest mall owners, Westfield Malls, is getting n ...
- Radio Newest Competitor In Online Classifieds
MediaDailyNews, Erik Sass - Wednesday, September 26, 2007
It's official: everyone wants a piece of online classifieds. The latest competit ...
- Clear Channel Buyout Finally Approved
MediaDailyNews, Erik Sass - Wednesday, September 26, 2007
After ten months of tortuous negotiations, Clear Channel Communications shareholders voted ...
- Tune In: Most Americans Aware Of HD Radio
MediaDailyNews, Erik Sass - Wednesday, September 26, 2007
Three out of four Americans are aware of HD digital radio, accordi ...
- Adios: Nielsen Finds Hispanic Brand Loyalty Declining
MediaDailyNews, Erik Sass - Tuesday, September 25, 2007
Some of the most appealing characteristics of Hispanic consumers may be mo ...
- 'TV Guide' Pitches Itself In Show-Specific TV Ads
MediaDailyNews, Erik Sass - Tuesday, September 25, 2007
TV Guide is taking advantage of viewer interest in the new fa ...
- Spinal Tap: NYT Runs 'Spadia' Ads For NBC
MediaDailyNews, Erik Sass - Tuesday, September 25, 2007
For the first time in its history, The New York Times ...
- Heard It On the Radio: Most Americans Still Listen
MediaDailyNews, Erik Sass - Monday, September 24, 2007
Radio is still an almost universal medium, according to a poll ...
- Stream This: TargetSpot Signs 3 More Partners
MediaDailyNews, Erik Sass - Friday, September 21, 2007
TargetSpot launched in a big way Wednesday with the announcement that ...
- Mag Bag: Hearst Readies Beauty Blowout
MediaDailyNews, Erik Sass - Friday, September 21, 2007
Hearst Magazines is set to introduce a new month-long, multiplatform marketing pu ...
- Cygnus Launches 'Cost-Per-Action' For B2B Print Media
MediaDailyNews, Erik Sass - Thursday, September 20, 2007
Hoping to bring some of the measurability of online advertising to pri ...
- NYC Taxi Drivers Sue Over Video Screens
MediaDailyNews, Erik Sass - Thursday, September 20, 2007
A group of New York taxi drivers sued the city on Wednesd ...
- Magazine Ad Share Rises In First Half Of '07
MediaDailyNews, Erik Sass - Wednesday, September 19, 2007
While their print brethren in the newspaper business are suffering, magazines a ...
- Fitch: Free Online Model Clicks For Newspapers
MediaDailyNews, Erik Sass - Wednesday, September 19, 2007
Fitch says that online ad revenue will help big brand names weath ...
- WSJ, NY Post To Launch New Magazines
MediaDailyNews, Erik Sass - Tuesday, September 18, 2007
Two leading newspapers in New York, both owned by media titan Rupe ...
- NY Times' TimesSelect Axes Subscription Firewall
MediaDailyNews, Erik Sass - Tuesday, September 18, 2007
The New York Times Web site is tearing down the subscription firewa ...
- Radio Loses Alcohol Ad Dollars, But Youth Still Hear
MediaDailyNews, Erik Sass - Tuesday, September 18, 2007
Radio saw spending by alcohol advertisers decrease 38% between 2001 and 200 ...
- Hearst Buys Realage.com, Bolsters Cross-Platform Ad Sales
MediaDailyNews, Erik Sass - Tuesday, September 18, 2007
Hearst has added Realage.com to its growing stable of digital properties. Heal ...
- Advertising Week Gets Web Radio Station
MediaDailyNews, Erik Sass - Monday, September 17, 2007
Advertising Week will be covered by a dedicated Web radio station th ...
- Bottoms Up: Jim Beam Debuts Largest Liquor Ad Ever
MediaDailyNews, Erik Sass - Monday, September 17, 2007
Jim Beam has partnered with the Rio All-Suite Hotel & Casino ...
- NBCU Restructures Sales, Elevates Gambelli, Reichig
MediaDailyNews, Erik Sass - Friday, September 14, 2007
NBC Universal is changing its sales structure, sales and marketing president Mi ...
- 18% of Internet Users Visit Radio Site Monthly
MediaDailyNews, Erik Sass - Friday, September 14, 2007
Almost one-fifth of Americans on the Internet visit the Web site ...
- Mag Bag: A Week of Print and Digital Launches (and Re-launches)
MediaDailyNews, Erik Sass - Friday, September 14, 2007
The New York Times Style Magazine will launch T Magazine online ...
- Hachette Cuts Show Results
MediaDailyNews, Erik Sass - Thursday, September 13, 2007
The decision to close a number of magazines, including Elle Girl, ...
- Art Goes Mobile With Museum Downloads
MediaDailyNews, Erik Sass - Thursday, September 13, 2007
Art is calling. The Museum of Fine Arts in Boston has launch ...
- FTC Warns 200 Against 'Potentially Deceptive' Mortgage Ads
Marketing Daily, Erik Sass - Wednesday, September 12, 2007
[Financial Services] Much of this advertising deals with sub-prime mortgages--high-interest loans ma ...
- FTC Warns Mortgage Advertisers About Deceptive Claims
MediaDailyNews, Erik Sass - Wednesday, September 12, 2007
As the sub-prime mortgage meltdown continues, the Federal Trade Commission on Tuesd ...