Mag Bag: 'The Week' Gets New Online Mission

The Week Gets New Online Mission

The Web site for The Week is moving to a new location and shifting from weekly news roundups to daily news roundups, giving a more prominent role to breaking news. The new site, TheWeekDaily.com, will replace TheWeekMagazine.com. Finding a suitable online strategy has been especially challenging, given the mission of the print title: condensing global news into a digest format. The new online strategy allows the Web site to entice readers with fresh content that doesn't undermine the appeal of the print edition.

Executives expect the new Web site will appeal to the magazine's print advertisers in categories including technology, financial, TV, luxury, foreign cars and travel. Inaugural advertisers for the new Web site include Sony and Hilton. Readers will be alerted to the new Web site with a cover wrap of the print magazine and emails from the publisher.

The Week's American edition has succeeded in attracting an educated, well-heeled readership since its launch in 2001. In the first six months of 2007, its newsstand sales rose 6%, compared to the same period in 2006, and subs 12%, for a total circulation of 494,683, according to figures from the Audit Bureau of Circulations. Ad pages increased 11.4% to 282 in the first half of 2007.

BusinessWeek Gets Redesign, Launches New Web Content

BusinessWeek will have a new look beginning Oct. 12, according to publisher McGraw-Hill. The revamp--led by art director Andrew Horton in cooperation with Modernista, a design firm--will clean up the layout for a simpler, tighter look. The magazine will also experience an editorial shift to include more global content. Also this week, BusinessWeek's Web site launched a new "Managing Channel," replacing its "Careers Channel," with advice for execs on executive recruitment, crisis management, strategy and execution, and team building. It features an expanded version of BusinessWeek's popular feature, Best Places to Launch a Career. Multimedia content includes how-to-videos and slideshows as well as mini-lectures.

Us Weekly Raises Cover Price

Gossip-mongers will find their vice a little more expensive. Wenner Media is raising the cover price of Us Weekly from $3.49 to $3.99, beginning with the Oct. 12 issue. Us Weekly isn't alone in raising its price: People also raised its price from $3.49 to $3.99, effective Sept. 10, and Bauer Publishing plans to raise the cover price of In Touch and Life & Style from $1.99 to $2.99.

Runner's World Ups Rate Base

Runner's World is increasing its rate base yet again, from 630,000 to 640,000, effective January 2008. The increase marks the 12th straight year with a rate base increase by the title. In the last five years, the rate base has increased 23%.

Better Homes and Gardens Intros Mobile Recipes

Better Homes and Gardens introduced a new service to deliver recipes to mobile devices. The service, called Recipes-on-the-Go, allows readers to browse hundreds of recipes on their cell phones or other mobile devices, or search the database by keyword. The service, developed by Meredith Corporation with Mobifusion, is currently only available to AT&T customers.

Jeff Wellington Named Publisher, Reader's Digest

Jeff Wellington is the new publisher of Reader's Digest magazine. Wellington previously served as president and group publisher of the Parenting Group, purchased from Time Inc. by Bonnier Corporation in March. Wellington begins Oct. 22.

Olivia Monjo Named EIC Home

Olivia Monjo, the editor in chief of Woman's Day Special Interest Publications, has also been named to the position of vice president and editor in chief of Home magazine. Jack Grant will remain vice president and publisher of Home. The magazine has taken it on the chin in the first half of 2007; ad pages fell 6.5%.

Traditional Home Loses Pam Daniels

Traditional Home is out a publisher, following the resignation of Pam Daniels last week, who was promoted to publisher in August 2005 after serving as associate publisher. Although no reason was cited for Daniels' departure, Traditional Home has been struggling at the newsstand, with single-copy sales down 11.6% in the first half of 2007 compared to 2006, according to the Audit Bureau of Circulations.

Amy Steiner Named Exec Director For Brand Marketing At SI

Amy Steiner has been named executive director of brand marketing at Sports Illustrated. Steiner is a 12-year SI vet who most recently held the position of director for client marketing.

Freilicher Named Publisher of Southwest Art

Susan Freilicher was promoted to the position of publisher at Southwest Art magazine, owner Active Interest Media announced this week. She had served as associate publisher at the title since 2004.