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ERIK SASS

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • New Feature, Tech Mags Launch in The Daily Blog on 02/09/2016

    These niche publications target relatively small groups of interested readers with engaging content that allows them to present a special value proposition to advertisers.

  • Social Engagement Rises For Super Bowl Ads  in The Social Graf on 02/09/2016

    This year's crop of Super Bowl ads succeeded in driving more social media engagement than last year's, according to an analysis by ListenFirst.

  • Digital Engagement Index in Social Media & Marketing Daily on 02/09/2016

    Amazon secured the No. 3 spot on the leaderboard thanks to the promotion of Amazon Echo. Amazon's '#BaldwinBowl Party' video promoting the product has already collected 8.5 million YouTube views.

  • 'New York Times En Espanol' Launches in Publishers Daily on 02/08/2016

    The New York Times en Espaol features content produced by a dedicated editorial team based in Mexico City, as well as the work of NYT correspondents across Latin America and areas with Spanish-speaking populations, including Venezuela, Argentina, Brazil and Miami.

  • Time Inc. Unveils New Org For Auto, Pharma, Tech, Telco in Publishers Daily on 02/08/2016

    The new structure, with a team of dedicated sales personnel focused exclusively on each category, is intended to help advertising clients and agencies execute integrated marketing campaigns across print and digital channels.

  • Malware Campaign Hits Rotten Tomatoes, TMZ in The Daily Blog on 02/08/2016

    The campaign, which traces back through fake Web sites to an ad platform called SmartyAds, delivers "booby trapped" ads that download malware on to the devices of unsuspecting users. Under certain conditions, the malware will redirect users to "Angler," an "exploit kit" that will then unleash additional malware including the ransomware.

  • Top Three Super Bowl Moments That Had Nothing To Do With Football in The Social Graf on 02/08/2016

    As expected, the halftime show stole the, uh, show, due mostly to the presence of Beyonce, who garnered 1.3 million tweets during the show according to Twitter.

  • Digital Engagement Index in Social Media & Marketing Daily on 02/08/2016

    Super Bowl Sunday provided no surprises as NFL topped the leaderboard and Esurance won Twitter with 4 million engagements thanks to the brand's #EsuranceSweepstakes campaign. The Digital Engagement Index also increased by 25%, tracking over 10,000 higher than last year's Super Bowl.

  • Yup, Adelson Is Screwing Up The 'LVRJ' in The Daily Blog on 02/05/2016

    All the concern about the editorial independence of the Las Vegas Review-Journal was apparently more than justified. Recently appointed publisher Craig Moon, far from safeguarding the independent newsroom, has apparently revoked the principles outlining how the newspaper would cover its owner, billionaire Sheldon Adelson.

  • LinkedIn Stock Tumbles in The Social Graf on 02/05/2016

    After seeming to defy the recent downward trend in social media stock prices, LinkedIn is catching up with Facebook and Twitter with a vengeance.

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