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ERIK SASS

Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • Bosses Can Make Employees Post Disclaimers on Social Media in The Social Graf on 09/30/2014

    Employers can require workers to post disclaimers on social media stating that their views are their own and not their employers', if they have also identified themselves as working for a specific company, according to a new memorandum from the National Labor Relation Board's Division of Advice. Employees who don't disclose where they work can't be required to post such a disclaimer.

  • MPA Axes Ad Pages, Bows Media 360 Report in MediaDailyNews on 09/29/2014

    The MPA -- The Association of Magazine Media -- is issuing a new monthly report that is intended to give a more rounded picture of the magazine industry by tracking publishers' digital efforts, as well as their print properties.

  • NCM Speeds Cinema Ad Delivery, Takes Turbo National in MediaDailyNews on 09/29/2014

    The process of getting a cinema ad onto the big screen promises to be a lot simpler and faster thanks to NCM Media Networks, which announced Monday that it will be taking its new Turbo service national following a successful regional test.

  • Instagram Co-Founder Joins Walmart Board in The Social Graf on 09/29/2014

    OMG, get ready for the Wal-Selfie. Instagram co-founder and CEO Kevin Systrom, 30, is joining the board of directors for Wal-Mart Stores, Inc., the retail leviathan announced Monday, reflecting the company's keen interest in ramping up its efforts in e-commerce and social media engagement, with a focus on mobile.

  • John Mack Carter, 86, Set New Tone At Women's Mags in MediaDailyNews on 09/26/2014

    John Mack Carter, who helped shape attitudes about women's roles as the top editor of "McCall's," "Good Housekeeping," and "Ladies' Home Journal," passed away Friday at the age of 86.

  • Social Has Little Impact on Online Shopping in The Social Graf on 09/26/2014

    Social media has little influence on consumers' digital shopping behaviors, lagging behind other forms of digital media, according to a new report from global technology and research consultant Capgemini, titled "Digital Shopper Relevancy Research Report 2014."

  • LG, JCDecaux Unveil World's Largest Billboard in MediaDailyNews on 09/26/2014

    The Guinness Book of World Records has recognized a billboard erected by Korean tech giant LG and outdoor advertiser JCDecaux outside King Khaled International Airport in Riyadh, Saudi Arabia as the world's "largest outdoor advertising structure."

  • MiTu Partners With Maker Studios For Hispanic Content in MediaDailyNews on 09/25/2014

    Hispanic digital video network MiTu is joining forces with Maker Studios to create video content targeting Hispanic millennials. Under the terms of the deal Maker Studios will work with MiTu's talent, including Web video producers and personalities, to create English- and Spanish-language programming geared to U.S. Hispanic teenagers and young adults.

  • Pharma Pushes Back on FDA Guidelines in The Social Graf on 09/25/2014

    After just a few years of delay, the FDA issued draft guidelines for pharmaceutical marketers using social media back in June, but -- surprise, surprise -- pharmaceutical companies aren't happy with the proposed rules. This week The Hill reported that pharma groups are complaining the FDA's suggestions would have a "chilling" effect on their social media interactions with consumers.

  • SMG Integrates Purchase Data Into TV Buying System: Kellogg, Kraft Embrace in MediaDailyNews on 09/24/2014

    Starcom MediaVest Group has struck a deal with Nielsen Catalina Solutions to integrate the latter's data into its TV planning and buying system on behalf of advertising clients. The partnership will help advertisers identify consumer segments with high potential for consumer packaged goods and over-the-counter purchases -- and then select TV programs that reach these audiences.

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