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ERIK SASS

Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • Baltimore Ravens Score With Branded Emojis in The Social Graf on 07/27/2015

    Few things go together quite as well as professional sports and social media, and that's even more true with the advent of branded emojis that allow fans to show their pride in text messages and the like. The latest team to tap into the emoji craze is the Baltimore Ravens, which partnered with Swyft to create a keyboard of appropriately purple-hued emotional avatars.

  • Digital Engagement Index in Social Media & Marketing Daily on 07/27/2015

    Red Bull secured a place on the leaderboard after an active day on social media. The brand's engagement was supported by posts surrounding the Red Bull Trans-Siberian Extreme - the longest bicycle stage race in the World.

  • iHeartRadio Comes To Snapchat Discover in MediaDailyNews on 07/27/2015

    iHeartRadio is launching an iHeartRadio Discover channel. The new partnership gives Snapchat Discover users access to custom-created content by the music service.

  • Twitter Introduces Live Event Targeting in The Social Graf on 07/24/2015

    Remember during the Super Bowl blackout when Oreos tweeted "You can still dunk in the dark" and the universe changed forever? Well, while it remains to be seen if they can pull off that kind of spontaneous wit, Twitter is hoping to help other brands tap into live events with a new event targeting capability, connecting advertisers with consumers following along with live events.

  • Digital Engagement Index in Social Media & Marketing Daily on 07/24/2015

    KIA, sponsors of the global YouTube Music Awards, posted a series of videos featuring 2013 Response of the Year winner, Lindsey Stirling. The brand's digital engagement increased by an impressive 8,090%.

  • YouTube Goes 'Mobile, Mobile, Mobile' in MoBlog on 07/24/2015

    There's no mistake where online video viewing trends are headed. YouTube CEO Susan Wojcicki unveiled a major redesign of its mobile app this week at VidCon, adding, "We're focused on three top priorities: mobile, mobile and mobile!"

  • 'New Republic' Bows In-House Content Marketing Agency in MediaDailyNews on 07/23/2015

    The New Republic is entering the native advertising business, launching a new in-house content marketing agency that will help brands highlight their commitment to causes and missions to produce long-term branded content campaigns aligned with The New Republic's own progressive ethos.

  • Pearson Sells 'Financial Times' To Nikkei in MediaDailyNews on 07/23/2015

    Pearson PLC has sold the FT Groups, which publishes the 'Financial Times', to Japanese newspaper publisher Nikkei Inc. for just over $1.3 billion.

  • Clear Channel Airports, Monster Partner For Interactive 'Humans' Ads in MediaDailyNews on 07/24/2015

    Clear Channel Airports and Monster Media are joining forces to mount high-visibility campaigns integrating device charging displays at airports in Atlanta, Chicago and Dallas/Fort Worth.

  • Twitter Updates Answers, Helps Developers Track Apps in The Social Graf on 07/23/2015

    The big overhaul at Twitter continued this week, with a major update to its Answers service, which will allow app developers to track the performance of their apps more closely, TechCrunch reported. The news comes as Twitter prepares to host its annual Flight conference for developers.

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