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ERIK SASS

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • Digital Engagement Index in Social Media & Marketing Daily on 03/24/2017

    Apple's 'Say it With Stickers' campaign for iPhone 7 has been building in popularity throughout the week. The promotional 'Sticker Fight' clip shared on YouTube has been viewed nearly 4M times, pushing Apple to the #5 spot on the leaderboard.

  • Bitcoin Scams Spread On Social Media in The Social Graf on 03/24/2017

    In March of this year alone, ZeroFox identified 3,618 Bitcoin scam URLs, which were shared more than 126 million times on social media.

  • Dossier Details How Russia Uses Fake News To Influence Elections in The Daily Blog on 03/24/2017

    In the latest revelation, a Russian dossier intercepted by Bulgaria's intelligence service outlines how pro-Russian politicians there should employ fake news and other types of deception, such as distorted polls, to secure victory.

  • UK Ad Boycott Campaign Widens To Newspapers in The Daily Blog on 03/23/2017

    The British advocacy group Stop Funding Hate is expanding its list of targets for an advertising boycott intended to punish newspapers that publish inflammatory, inaccurate stories about immigrants and minority groups.

  • Digital Engagement Index in Social Media & Marketing Daily on 03/23/2017

    ESPN climbed to the #6 spot of the leaderboard between Tuesday and Wednesday, thanks to an impressive 144% increase in digital engagements. This uptick can largely be attributed to 1M new Likes on official ESPN Facebook posts.

  • U.S. Implements Mandatory Social Media Screening in The Social Graf on 03/23/2017

    The new screening measures were ordered by Secretary of State Rex Tillerson separately from the administration's two bans on travelers from a handful of Muslim-majority countries.

  • Forecast; Native Ads Will Dominate Display in The Daily Blog on 03/22/2017

    A growing proportion of this revenue coming from channels other than social media platforms, including media and publishing Web sites. Overall native advertising spending will increase 33% from a total of $16.21 billion in 2016 to $22.09 billion in 2017.

  • Digital Engagement Index in Social Media & Marketing Daily on 03/22/2017

    On Thursday (3/2), Google shared a YouTube video promoting the new Google Assistant, described by the company as, "your own personal, helpful Google right on your phone." Since release, the video has accumulated over 17.9M views and helped push the tech giant to the #8 spot on the leaderboard.

  • Pope Warns Against 'False' Images Of Social Media in The Social Graf on 03/22/2017

    Pope Francis takes a swipe at social media in a new message recorded for 2017 World Youth Day on April 9, warning young people not to be deceived by "false images."

  • Merkel Read 'Playboy' Interview Before Meeting Trump in The Daily Blog on 03/21/2017

    That interview makes for interesting reading now, not only as proof of how long Trump has held some of his core convictions - his admiration for authoritarianism - and behaviors -his massive self-delusion - but also as a window into the mercurial mind and Hobbesian worldview of our commander-in-chief.

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