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ERIK SASS

Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • Outfront Revs Jump-Started By Van Wagner Buy, Lamar Revenues Up in MediaDailyNews on 02/27/2015

    The outdoor advertising business ended 2014 on an up note, with Outfront Media (formerly CBS Outdoor) and Lamar Advertising both reporting revenue growth fueled by acquisitions and modest organic growth.

  • NCM Shows Sinking Revs In 2014 in MediaDailyNews on 02/27/2015

    National CineMedia, the country's largest cinema advertising network, saw its revenues remain flat in the fourth quarter of 2014, ending the year down. For the full year, NCM's total revenues fell 14.9% from $462.8 million in 2013 to $394 million in 2014; excluding the Fathom Events business, ad revenues would have fallen 7.6% from $426.3 million.

  • Digital Engagement Index in Social Media & Marketing Daily on 02/27/2015

    Prada's Fall/Winter 2015 Women's Show proved a big hit on Instagram, producing a 1519% increase in digital engagement. Meanwhile, Victoria's Secret remained on top after the first-ever Swim Special aired on CBS last night.

  • Google+ Some: A Divide + Conquer Strategy in The Social Graf on 02/27/2015

    Google+ isn't a social network, it's actually a social layer. And it may soon become several different layers as the company is thinking about dividing it up into a number of more or less standalone platforms, according to a report in Forbes, citing Sundar Pichai, Google's senior vice-president of products. Pichai didn't come out and say "we're dismembering Google+," but then Google execs' gnomic statements about Google+ have always required a fair amount of parsing. Rather, what Pichai did say was "I think increasingly you'll see us focus on communications, photos and the Google+ Stream as three important areas, rather than being thought of as one area."

  • Nickelodeon Subscription App Coming Soon in MoBlog on 02/27/2015

    Overtaxed or merely lazy parents, take heart! You will soon have yet another source of kid-friendly mobile content to serve up to your beloved offspring when they just won't shut... um, stop clamoring for educational video.

  • 'NY Daily News' Is Up For Sale in MediaDailyNews on 02/26/2015

    One of New York City's iconic tabloid newspapers is on the market. This week, Mort Zuckerman revealed that he is considering selling the "New York Daily News" in a memo to employees. The newspaper's average weekday circulation has fallen 40% from 2004 to 2014.

  • New Car Buyers Getting Low Mileage Out of Social, Mobile in The Social Graf on 02/26/2015

    Social media is a relatively minor source of information for new car buyers, including persons age 32 and under, according to new data from MaritzCX, a customer relationship data company that surveyed more than 60,000 people about their automotive purchase habits.

  • Digital Engagement Index in Social Media & Marketing Daily on 02/26/2015

    The movement of digital engagement was stale among the top 10 as the index decreased 5%. Beats by Dr. Dre just missed a spot on the leaderboard with the expansion of their #SoloSelfie campaign, increasing their digital engagement by 278%.

  • Correction: NCS AdVantics Datasets in MediaDailyNews on 02/26/2015

    An article published in Media Daily News on Thursday, February 26, 2015, titled "ITN Taps Nielsen Catalina Data for Ad Sale," contained incorrect figures for the size of the NCS AdVantics Datasets.

  • Radio's Local Digital Revenues To Soar In 2015 in MediaDailyNews on 02/26/2015

    While broadcast advertising revenues may be stagnant, the radio industry's local digital ad revenues will continue growing at a double-digit rate in 2015, per new research. Local radio stations' total digital ad revenues is expected to grow 18% from $494 million in 2014 to $583 million this year.

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