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Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at

Articles by Erik All articles by Erik

  • Eye Corp Bows Jukebox Network in MediaDailyNews on 04/17/2015

    Eye Corp Media -- an out-of-home advertising company with a network of place-based media in over 300 malls around the country -- is branching out into nightlife venues through a partnership with AMI Entertainment Network, which has installed digital jukeboxes in over 23,000 bars and restaurants nationwide.

  • Young People Avoid Parents On Social Media in The Social Graf on 04/17/2015

    You can file this one under "hurtful" but also "hilarious:" a third of young adults in the UK have stopped using a social network because their parents started using it, according to a survey of 2,003 Brits conducted by the Halifax Digital Home Index in February. Unsurprisingly, the trend has gathered speed as more older adults have joined the networks, rendering them unfit for habitation by normal people with a plague of sheer oldness.

  • Digital Engagement Index in Social Media & Marketing Daily on 04/17/2015

    AutoZone's latest commercials sparked an impressive 7,457% increase in digital engagement. This marked the brand's first ever appearance on the leaderboard.

  • Snaps Helps Brands Tap Into Emojis  in MoBlog on 04/17/2015

    What started as a simple smile or wink in chat rooms years ago has now become an art form, opening an entire universe of emotional expression, humor, and just plain weirdness. I'm speaking of course of the emoji, which some might argue is now the dominant form of personal expression for many people under the age of 18. And as always with an emergent youth culture phenomenon, brands aren't far behind.

  • Pot Talk: Radio Stations Adopting Marijuana Formats in MediaDailyNews on 04/16/2015

    Several stations around the country have flipped to a new format: marijuana talk. This week, Colorado Springs AM station 1580 dropped its old format, KREL/Fox Sports, and unveiled its new identity as KHIG/K-High 1580, devoted to all things marijuana-related.

  • Digital Engagement Index in Social Media & Marketing Daily on 04/16/2015

    Red Bull gained a 73% increase in digital engagement, assisted by the release of their 2015 "World of Red Bull" commercial.

  • Social Media Guides Investment Decisions in The Social Graf on 04/16/2015

    Institutional investors are using social media to gather information that guides their investment decisions, according to a new report Greenwich Associates, titled "Institutional Investing in the Digital Age: How Social Media Informs and Shapes the Investing Process." The findings come from a survey of 256 major investors including corporate and public pension funds, insurance companies, endowments and foundations worldwide. These organizations were responsible for investment funds ranging in size from under $250 million to over $10 billion.

  • New ASME Guidelines Address Native Ads in MediaDailyNews on 04/15/2015

    With more magazine publishers adopting native advertising, the American Society of Magazine Editors has revised its editorial guidelines to reflect the new reality -- acknowledging that native ads are here to stay, while highlighting the basic ethical boundaries editors still need to observe.

  • Digital Engagement Index in Social Media & Marketing Daily on 04/15/2015

    Eight out of the top 10 brands earned an increase in digital engagement yesterday. MTV topped the leaderboard for the second consecutive day, while People collected a respectable 263% increase.

  • LA Dodgers, R/GA Launch Startup Accelerator in MediaDailyNews on 04/15/2015

    The Los Angeles Dodgers and agency R/GA unveiled the LA Dodgers Accelerator with R/GA, which will target promising new companies fostering innovation in the pro sports business. The accelerator program will provide 10 chosen start-ups access to the Dodgers' industry partners and distribution channels to boost fan engagement and revenue.

Comments by Erik All comments by Erik

  • 'Moone Boy' Just Might Be The Best Sitcom In The Entire World by Adam Buckman (TVBlog on 04/16/2015)

    And don't forget "Are You Being Served Again" or in the U.K. "Grace and Favor," revisiting the Grace Bros. denizens a decade later in non-retirement. 

  • Unfriend Anyone Who Sends You Baseball Footage by George Simpson (Online Media Daily on 04/09/2015)

    OMG George bashing baseball is totes un-American.  Seriousl, I had similar questions about the "Alex from Target" incident (remember him?)  Specifically, what if he didn't want to be famous?  Should people have a right to take a photo of you without your knowledge, and then plaster it all over Internet without your consent -- just because you happen to be in a public space? Personally I find the idea disturbing as hell (not that anyone is likely to give me that "honor"). 

  • Vacationers Must Face Lawsuit For Violating 'House Rule' Banning Reviews by Wendy Davis (PolicyBlog on 03/27/2015)

    Not sure about the legal issues, but as far as their accommodations: "Welcome to Paris."

  • Ad Exec Scatters Raw Shrimp Inside Ex-Wife's Boyfriend's Car by Richard Whitman (Mediapsssst on 03/12/2015)

    I'm just misunderstanding these shrimp all over your car.

  • Facebook's 'Authentic Name' Policy Faces New Questions by Wendy Davis (PolicyBlog on 02/16/2015)

    Some of the problem may also be due to the fact that whoever is making these judgments isn't familiar with, for example, Native American naming conventions. I believe any reasonably well-educated American would know that these names often incorporate geographic, animal, and other natural descriptives. However if the person trying to decide is from overseas (i.e. an outsourced contractor) they may not know this.

  • Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting by Erik Sass (MediaDailyNews on 02/10/2015)

    Ok, we are all ears if any experts would like to weigh in on the most up-to-date and precise definition of "programmatic buying"… Just leave a comment with your take, thanks!

  • Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting by Erik Sass (MediaDailyNews on 02/10/2015)

    Hi Ed, Good point, I will try to make that distinction clear in future. I agree, it seems like the definition of "programmatic" has been expanding to include all kinds of buying systems that employ automation anywhere along the process. My understanding of the original meaning of programmatic was that it allows marketers to set criteria ahead of time and then automatically trigger (digital) campaigns when those criteria are met. Including price criteria, RTB, and so on. Is that close to your definition?

  • Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting by Erik Sass (MediaDailyNews on 02/10/2015)

    Hi Ed and Ari, the programmatic system is for buying print advertising in Time Inc. titles, allowing you target print audience segments across various magazines. Basically it is "programmatic" in the sense that it is automating a lot of the process for placing print ads in magazines to make it it faster and more convenient. It works with Time Inc.'s existing private exchange for digital advertising, so you can make buys across both exchanges targeting the same audiences in both print and digital. I hope this helps, let me know if I need to clarify further. Thanks! Best, Erik Sass

  • Controversy Erupts Over TLC Special 'My Husband's Not Gay' by Adam Buckman (TVBlog on 01/07/2015)

    Admittedly not having seen it, I imagine that watching this show would prompt most viewers to ponder the wisdom of forcing yourself to live a married life with someone you aren't even remotely sexually attracted to, and never will be. I also hazard many viewers would realize that asking someone to live in a state of "open denial" or whatever you want to call it, even voluntarily, just really is not a realistic model for the vast majority of people, whatever their sexuality. In other words why not air the show, let people watch, and then let them draw their own conclusions.

  • Polaroid Unveils Socialmatic Camera by Erik Sass (The Social Graf on 01/05/2015)

    Hey Brett, apologies, I should have mentioned in the post that the Polarmatic's Zero-Ink printing function uses adhesive-backed paper, so they did anticipate the sticker feature you mentioned. As for the rest I totally agree with your analysis.

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