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ERIK SASS

Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • Wearables Off To Strong Start  in MoBlog on 03/31/2015

    With fitness tracking devices already common and Apple Watch raising the profile of smart watches, wearable devices are poised to take off this year, according to a new forecast from International Data Corporation (IDC). Smart watches in particular will grow fast in proportional terms, although their overall penetration will remain low.

  • Jay-Z Launches Streaming Music Service Tidal in MediaDailyNews on 03/30/2015

    The online radio business is becoming even more crowded, with the announcement that hip-hop business mogul Jay-Z is launching Tidal, his own streaming audio service. The new subscription music service will face off with an array of free and paid subscription rivals include Spotify, Beats Music and iTunes Radio.

  • Media Rep Firms Pool Sales To Form Gen Media Partners in MediaDailyNews on 03/30/2015

    A number of media sales representative firms are joining forces to offer greater scale and flexibility. In the latest such tie-up, media sellers McGavren Guild Media, Local Focus, Commercial Media Sales, HRN Radio Network, and MG Malls are joining forces to create Gen Media Partners, an umbrella radio and digital media sales rep company.

  • Digital Engagement Index in Social Media & Marketing Daily on 03/30/2015

    The iHeartRadio Music Awards aired last night, resulting in a 1,264% increase in their digital engagement. Increased Facebook content throughout the award ceremony was the driving factor behind the surge that rounded out the top five.

  • Facebook, Twitter Will Get A Third Of Display Ads In 2017 in The Social Graf on 03/30/2015

    Predicting the demise of online display advertising has become something of an industry pastime, with doomsayers pointing at various times to rivals including search, video, and native ads as the likely culprits. But all this preemptive gloating doesn't seem to be making much of an impression at all on display ads, which will continue to grow insolently at a double-digit rate -- in open defiance of literally hundreds of whitepapers and keynotes.

  • Whipclip Lets Users Share Clips from TV Shows, Legally in MediaDailyNews on 03/27/2015

    While much has been made of "social TV," one conundrum that gets in the way is the fact that fans can't really share content protected by intellectual property laws. However, a new mobile app, Whipclip, is aiming to solve that problem -- at least in part -- by getting content providers to sign off on content sharing in a controlled environment.

  • Digital Engagement Index in Social Media & Marketing Daily on 03/27/2015

    Despite engagement dropping by 7%, Toyota topped the leaderboard for the sixth day running. Strong YouTube engagement has supported their stint at the top.

  • Fed: Mobile Banking On Rise in MoBlog on 03/27/2015

    The proportion of mobile phone users who managed their bank accounts via mobile at least occasionally has steadily increased over the last few years, from 29% in 2012 to 33% in 2013 and 39% in 2014, per the Federal Reserve.

  • BBC Uses Facebook To Skirt Repression in The Social Graf on 03/27/2015

    The last few years have brought plenty of examples of social media helping ordinary people communicate despite government repression -- and now at least one big news organization is following suit. Following a number of government-mandated "interruptions in service," BBC Thailand has been using Facebook to reach millennials in that country and raise awareness of its new Thai-language online news service. Last year the Thai military overthrew the democratically elected government of Prime Minister Yingluck Shinawatra, and to quell dissent, the country's military rulers have cracked down on journalists and news orgs that were critical of the junta's policies. These measures have included blocking the BBC along with other foreign and domestic news orgs.

  • Hispanic Coalition Demands More Hispanics On TV Political Shows in MediaDailyNews on 03/26/2015

    With the 2016 election season already in full swing, the Sunday morning ritual of listening to people shout over each other about politics will be a little more diverse, if the National Hispanic Leadership Agenda gets its way.

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