- consumers don't know enough about behavioral capabilities
Raw, Erik Sass - Wednesday, February 22, 2012
"Target marketing is part of our lives, and you're not going ...
- young people don't know more about privacy than their adults
Raw, Erik Sass - Wednesday, February 22, 2012
18-24-year-olds aren't much savvier than their parents when it comes to understandi ...
- mobile privacy lags behind
Raw, Erik Sass - Wednesday, February 22, 2012
Christopher N. Olsen, Assistant Director, Division of Privacy and Identity Protection, Feder ...
- when behavioral targeting comes to TV
Raw, Erik Sass - Wednesday, February 22, 2012
Looking to the future, Joseph Turow of UPenn's Annenberg school warns th ...
- Social Media Metrics Flourish, but ROI Is Still Up for Grabs
The Social Graf, Erik Sass - Wednesday, February 22, 2012
Social media week has drawn a lot of attention to both t ...
- Radio Holds Steady For 2011
MediaDailyNews, Erik Sass - Friday, February 17, 2012
The tentative recovery in radio advertising sputtered to a standstill in t ...
- Mobile Providers Losing Billions to Social Messaging
The Social Graf, Erik Sass - Tuesday, February 21, 2012
Social networks have the potential to disrupt any number of established industrie ...
- Half of UK Social Media Users Don't Like Ads Targeted with Profile Info
The Social Graf, Erik Sass - Sunday, February 19, 2012
While the wealth of personal information provided by users is one ...
- Titan Helps Consumers Shop For Groceries On The Train
Digital Outsider, Erik Sass - Friday, February 17, 2012
OK, in this case the displays themselves aren't digital, but there's ...
- Mag Bag: 'Domino' Returns With Special Edition
MediaDailyNews, Erik Sass - Thursday, February 16, 2012
The passing of "Domino" was mourned by hip young interior design fa ...
- Want Startup Funding? Just Get Lady Gaga On Board
The Social Graf, Erik Sass - Friday, February 17, 2012
Backplane, the tech startup which counts Lady Gaga as an investor, h ...
- New OOH Buy Mortgages The House, Literally
MediaDailyNews, Erik Sass - Wednesday, February 15, 2012
The newest thing in out-of-home advertising might be on-the-home advertising. Homeowners worri ...
- Social Networks Don't Have to Install Filters for Pirated Material, EU Court Rules
The Social Graf, Erik Sass - Thursday, February 16, 2012
Anti-piracy lobbyists received another setback (and social network sites another victory) ...
- Akoo Acquires Theater For DOOH Network
MediaDailyNews, Erik Sass - Tuesday, February 14, 2012
Akoo, which operates AkooTV, a digital out-of-home video network delivering entertainment conte ...
- Florio To Advanstar Fashion Group CEO
MediaDailyNews, Erik Sass - Tuesday, February 14, 2012
Former Vogue publisher Tom Florio is joining B2B publisher and events produc ...
- Most Google+ Users Are (Still) Men
The Social Graf, Erik Sass - Wednesday, February 15, 2012
The proportions may have evened up somewhat since the early days immediate ...
- Rave Cinemas Debuts Digital Signage Network
MediaDailyNews, Erik Sass - Tuesday, February 14, 2012
The digital out-of-home video marketplace is expanding with new networks added weekl ...
- Younger Adults More Likely to Be Facebook Friends with Boss
The Social Graf, Erik Sass - Tuesday, February 14, 2012
Just in case the workplace isn't confusing enough, the rise of onli ...
- Gannett Offers Buyouts To Community Newspaper Staffers
MediaDailyNews, Erik Sass - Friday, February 10, 2012
Facing continuing revenue declines, newspaper publishers are tightening their belts again. Ganne ...
- 'Chicago Tribune' Erects Pay Wall
MediaDailyNews, Erik Sass - Friday, February 10, 2012
The list of major newspapers erecting online pay walls is about ...
- Social Networks Are (Mostly) Happy Places, Pew Finds
The Social Graf, Erik Sass - Monday, February 13, 2012
85% of social network-using adults surveyed by the Pew Research Center's Intern ...
- rVue Launches New DOOH Verification Tool
Digital Outsider, Erik Sass - Friday, February 10, 2012
During the last few weeks, DOOH networks and technology providers have launch ...
- Sirius XM Hears Revenue, Subscriber Rise In 2011
MediaDailyNews, Erik Sass - Thursday, February 9, 2012
Total Sirius XM revenues rose 7% to $3.01 billion in 2011. Th ...
- Mag Bag: GfK MRI Launches Starch Digital
MediaDailyNews, Erik Sass - Thursday, February 9, 2012
Print is increasingly giving way to digital media consumed on PCs, laptop ...
- Moms Trust Brand Web Sites Over Facebook Pages
The Social Graf, Erik Sass - Friday, February 10, 2012
By most accounts mothers are responsible for the majority of household purchase ...
- Magazine Circs Fall In Second Half Of 2011
MediaDailyNews, Erik Sass - Wednesday, February 8, 2012
The two main measures of consumer magazines' vitality, ad pages and pa ...
- Marketers Like Social Media but Don't Spend Much Time On It; ROI Remains Iffy
The Social Graf, Erik Sass - Thursday, February 9, 2012
Most businesses are adopting social media for marketing purposes, reflecting a general ...
- McClatchy Revenues Dip Nearly 8%
MediaDailyNews, Erik Sass - Tuesday, February 7, 2012
For the full year, newspaper publisher McClatchy Co. reported that total revenu ...
- HootSuite Ranks Super Bowl Ads on Social Engagement
The Social Graf, Erik Sass - Wednesday, February 8, 2012
With marketers focusing more and more on the intersection between TV watchi ...
- Magazines Exploit Mobile Commerce With Snap-To-Buy
MediaDailyNews, Erik Sass - Monday, February 6, 2012
SpyderLynk is helping magazine publishers cash in on mobile commerce with t ...