when behavioral targeting comes to TV

by , Feb 22, 2012, 12:08 PM
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Looking to the future, Joseph Turow of UPenn's Annenberg school warns that behavioral targeting will shape the emerging confluence of TV and Internet, with video advertising (and possibly content) delivered using precise online targeting methods: "This will be television... People will get different ideas about the world through television, based on what marketers know about them and their households, maybe even individuals in their households.... Do we really want that?"

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