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Holly Pavlika

Member since September 2012 Contact Holly

Holly Pavlika, an award-winning creative marketing and social media veteran, and SVP, Brand Strategy at Collective Bias. Holly is also the founder of MOMentumNation her blog on marketing to moms leveraging social media. Prior to launching MOMentumNation, Ms. Pavlika established MOMentum while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency.

Articles by Holly All articles by Holly

  • What Brings Shopping App-iness To Today's Moms? in Engage:Moms on 02/06/2015

    Moms love shopping apps. In fact they are the fastest growing things in mobile. Relevancy and usefulness are propelling this demand to go well beyond just savings features. Flurry Analytics found the shopping category increased last year by 220% on Android alone. In fact, the smarter that retailers become about helping today's shopper, the more attached she will become. Her smartphone is quickly becoming her everyday shopping assistant.

  • Get Creative With Your Millennial Grocery Shopper in Engage:Moms on 01/02/2015

    Looking to reach your fair share of the 80 million Millennials in the U.S.? You should because they make up 25% of the population and will have more than $200 billion in spending power by 2017 according to Advertising Age. So how can you tap into these adventure seeking, tech-savvy, always-on social media maven's wallets? Particularly when Millennials are moving away from the traditional grocery chains their parents shop in and opting towards specialty, mass retailer, club and convenience stores, as reported by Barkely.

  • 2014 Retrospective On Marketing-to-Mom Research in Engage:Moms on 12/05/2014

    Did you know that 71% of modern mothers work outside the home? And we are in the midst of the rise of the Latina mom? Moms make 90% of their purchases online. Herein is a year in review of 2014's most interesting research and insights into today's mom.

  • The Auto Industry's Missed Opportunity: Female Consumers in Engage:Moms on 11/07/2014

    Three in four moms consider themselves the sole decision-maker when it comes to new car purchases. Yet, 91% of women feel misunderstood by car manufacturers. I wondered why, so I reached out to Jody Devere of "Ask Patty," an automotive expert who lives and breathes the automotive space every day.

  • The Millennial Mom Uses Pinterest All Along The Purchase Funnel in Engage:Moms on 10/03/2014

    Pinterest is at the forefront of changing media habits and some of the most active users are Millennial Moms. Not just a giant recipe box for planning meals, Pinterest plays an important role in anything she is planning. According to Bob Gilbreath, the president of Ahalogy, a leading Pinterest marketing optimization company, the Millennial mom is using Pinterest for search and planning all along the entire purchase funnel.

  • Dads Are Getting Schooled in Engage:Men on 09/11/2014

    It's that time of year and parents are all in the midst of settling into new back-to-school routines. I recently interviewed Tim Sullivan, President of School Family Media. School Family Media was founded 15 years ago and works with PTAs and PTOs helping parents connect with schools and teachers in grades K through 8.

  • Dads Are Getting Schooled in Engage:Moms on 09/05/2014

    It's that time of year and parents are all in the midst of settling into new back-to-school routines. I recently interviewed Tim Sullivan, President of School Family Media. School Family Media was founded 15 years ago and works with PTAs and PTOs helping parents connect with schools and teachers in grades K through 8.

  • Maybe It's Time To Market To The Family? in Engage:Moms on 08/13/2014

    If it says "mom," is it a turnoff? Have we gotten to the point where marketing to "mom" works against us? Does "moms love this!" fall on deaf ears? Have we saturated the market with mom messages to the point moms no longer hear them? Are we too myopic in our focus on mothers?

  • Have You Heard Of The Global Zip Code? in Engage:Moms on 07/01/2014

    There is no doubt that moms have found their voice in countries all around the world. I recently spoke to Aaron Sherinian, VP of communications and public relations for the UN Foundation, who said, "Ask a mom today where she lives, and she will tell you she has a global zip code. Don't assume she only cares about one issue or cause and don't assume that it's a cause that lives in her backyard. She communicates on more than one channel and is interested in a host of issues. Today's mom may want to help out at her local school, but she's also worried about economic development, health care, climate, education, poverty, hunger and human rights issues around the world. It's important to meet her where she is and help her as she bridges her involvement in both local and global issues."

  • The Embeddable Mom Of The Future  in Engage:Moms on 05/02/2014

    Today's social media-savvy moms are considered early technology adopters, but is mom ready to embrace the wearable Internet and become the next mobile device?

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