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Holly Pavlika

Member since September 2012Contact Holly

Holly Pavlika, an award-winning creative marketing and social media veteran, and SVP, Marketing & Content at Collective Bias. Holly is also the founder of MOMentumNation her blog on marketing to moms leveraging social media. Prior to launching MOMentumNation, Ms. Pavlika established MOMentum while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency.

Articles by Holly All articles by Holly

  • 8 Influencer Marketing Mistakes CPGs Make in Marketing: CPG on 11/07/2016

    There is a tremendous amount of excitement about influencers today. Influencers can help CPGs solve so many challenges like saving de-listed items, launching a new product, educating consumers on complicated products or updates and helping increase basket size. But working with influencers is not as simple as it might seem at first glance and along the way you might find yourself in a bit of a pickle. Here are some typical influencer marketing mistakes that CPGs make.

  • Hey, Grocers And Household Brands, Don't Forget the 55+ Audience This Holiday Season in Engage:Boomers on 10/31/2016

    The holiday season, the most pivotal time of the year for marketers, is just around the corner. With consumer spending booming during this period (NRF reported $626.1 billion spent last year), understanding the mindset of consumers is vital.

  • The Love And Loyalty Of Moms in Engage:Moms on 10/05/2016

    While much is written about Millennials, Gen Z and other cohorts, moms are, and always will be, a key target for brands. Dads have evolved and are more involved with family decisions, but moms are still leading the pack when it comes to making and influencing purchase decisions. With so many opportunities to sway Mom's decision, brands want to know what really makes her loyal. Is she even loyal to a particular brand anymore?

  • Hey, Grocers And Household Brands, Don't Forget the 55+ Audience This Holiday Season in Marketing: CPG on 09/30/2016

    The holiday season, the most pivotal time of the year for marketers, is just around the corner. With consumer spending booming during this period (NRF reported $626.1 billion spent last year), understanding the mindset of consumers is vital.

  • Just Admit It America, You're Obsessed With #Foodporn in Marketing: CPG on 09/20/2016

    There is no doubt that we are a food-obsessed society. Our social media feeds are inundated with videos and recipes for delicious meals and decadent desserts. The trend is widespread throughout various social media platforms-Twitter just enlisted 17 celebrity chefs to create the "Twitter Food Council," Facebook has over 1.4 million CrockPot Ladies on its site and "food hacks" are among the most popular content online today.

  • Time For The FTC Crackdown in MediaDailyNews on 08/29/2016

    The recent crackdown on influencer content and native advertising disclosures is not all that surprising. It a typical response to the burgeoning changes in advertising. Requiring clear and conspicuous disclosures across all social media channels is a good thing for brands and marketers.

  • 6 Reasons CPGs Need Influencer Marketing To Target Shoppers in Marketing: CPG on 07/22/2016

    Influencers have an incredible ability to drive conversation and engagement on behalf of your brand. The right influencers will create quality content that ultimately inspires purchase of your product or services. Thus, it is no surprise that influencers have become an important part of the marketing mix today.

  • Will Millennial Moms Accept Location-Based Marketing? in Engage:Moms on 05/06/2016

    A year ago, inMarket reported that 38% of Millennial moms -- about 3.4 million of the approximately 9 million Millennial moms -- are taking advantage of location-based marketing while they are shopping. These Millennial moms are always on the go, with their smartphones in one hand and balancing a baby on a hip. I recently spoke with Andrea McFarling, director of marketing at Adlucent, a digital advertising and intelligence agency which focuses on paid search, including mobile and location-based marketing, for retailers.

  • Creating Content For Moms? Think Mobile First in Engage:Moms on 05/02/2016

    The indispensable phones ... what would moms do without them? LOL! Studies have shown moms would rather give up sex than give up their smartphones, illustrating how important these devices have become to them.

  • What Moms Really Want For Mother's Day in Engage:Moms on 03/22/2016

    Even though Mother's Day is two months away, holiday merchandise is starting to hit stores. Chocolates, flowers, restaurant dinners and spa certificates will be handed out to the tune of $22+ billion this Mother's Day. That's right: $22 billion with an average of $172+ being spent individually on each mom, according to the National Retail Federation's 2015 Mother's Day spending report. But are those things moms really want?

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