Holly PavlikaMember since September 2012Contact Holly
Holly Pavlika, an award-winning creative marketing and social media veteran, and SVP, Marketing & Content at Collective Bias. Holly is also the founder of MOMentumNation her blog on marketing to moms leveraging social media. Prior to launching MOMentumNation, Ms. Pavlika established MOMentum while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency.
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- Just Admit It America, You're Obsessed With #Foodporn in
Marketing: CPG on
There is no doubt that we are a food-obsessed society. Our social media feeds are inundated with videos and recipes for delicious meals and decadent desserts. The trend is widespread throughout various social media platforms-Twitter just enlisted 17 celebrity chefs to create the "Twitter Food Council," Facebook has over 1.4 million CrockPot Ladies on its site and "food hacks" are among the most popular content online today.
- Time For The FTC Crackdown in
The recent crackdown on influencer content and native advertising disclosures is not all that surprising. It a typical response to the burgeoning changes in advertising. Requiring clear and conspicuous disclosures across all social media channels is a good thing for brands and marketers.
- 6 Reasons CPGs Need Influencer Marketing To Target Shoppers in
Marketing: CPG on
Influencers have an incredible ability to drive conversation and engagement on behalf of your brand. The right influencers will create quality content that ultimately inspires purchase of your product or services. Thus, it is no surprise that influencers have become an important part of the marketing mix today.
- Will Millennial Moms Accept Location-Based Marketing? in
A year ago, inMarket reported that 38% of Millennial moms -- about 3.4 million of the approximately 9 million Millennial moms -- are taking advantage of location-based marketing while they are shopping. These Millennial moms are always on the go, with their smartphones in one hand and balancing a baby on a hip. I recently spoke with Andrea McFarling, director of marketing at Adlucent, a digital advertising and intelligence agency which focuses on paid search, including mobile and location-based marketing, for retailers.
- Creating Content For Moms? Think Mobile First in
The indispensable phones ... what would moms do without them? LOL! Studies have shown moms would rather give up sex than give up their smartphones, illustrating how important these devices have become to them.
- What Moms Really Want For Mother's Day in
Even though Mother's Day is two months away, holiday merchandise is starting to hit stores. Chocolates, flowers, restaurant dinners and spa certificates will be handed out to the tune of $22+ billion this Mother's Day. That's right: $22 billion with an average of $172+ being spent individually on each mom, according to the National Retail Federation's 2015 Mother's Day spending report. But are those things moms really want?
- How Grocery Stores Are Evolving To Meet Mom's Needs in
There is no doubt that the shopping habits of moms are changing, but how is the industry changing to meet her needs? Below are four ways that grocers are evolving to meet the new needs of shoppers according to Meg Major, chief content editor for "Progressive Grocer."
- Hispanic Marketing Success Starts With Corporate Leadership in
Every time I speak with someone about Hispanic marketing, it is clear there is a huge disconnect between understanding the importance of reaching Hispanics and actually doing so. Marketers see the huge potential of this consumer group, so where is the disconnect? I turned to Tara Jaye Frank, corporate culture advisor and CEO with TJF Career Modeling, for her thoughts. Tara is an expert in Hispanic marketing; prior to TJF, she chartered and led Hallmark Cards' Multicultural Center of Excellence, and currently acts as Hallmark's corporate culture advisor, reporting to the president.
- Have Moms Changed In The Past Five Years? in
I've been writing for MediaPost's Engage:Moms since 2011. Five years is a long time to write every month on a singular topic. Recently, I went back to those first few posts and came across one headlined, "R. E. S. P. E. C. T.": an acronym for what moms want. Following in the steps of Joe Pulizzi, founder of the Content Marketing Institute and one who is often referred to as Godfather of Content Marketing, I thought I'd repurpose this piece as it is still relevant today.
- 5 Pieces Of Advice For Marketers Looking To Reach Moms in
In 2009, I jumped into marketing to moms because a consultant told my boss a particular statistic: only 3% of creative directors were female. He went on to explain that it was the reason why there was such a big disconnect between brands and the advertising they create to trying to reach moms. Because I was not only a female creative director but also a parent working for a social media company, my boss asked me to start blogging about marketing to moms through social. The timing was perfect as social media was about to explode. Fast-forward to today, and we've made little progress in the space: the percentage of female creative directors has only risen to 7%.