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Holly Pavlika

Member since September 2012 Contact Holly

Holly Pavlika, an award-winning creative marketing and social media veteran, and SVP, Brand Strategy at Collective Bias. Holly is also the founder of MOMentumNation her blog on marketing to moms leveraging social media. Prior to launching MOMentumNation, Ms. Pavlika established MOMentum while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency.

Articles by Holly All articles by Holly

  • The Auto Industry's Missed Opportunity: Female Consumers in Engage:Moms on 11/07/2014

    Three in four moms consider themselves the sole decision-maker when it comes to new car purchases. Yet, 91% of women feel misunderstood by car manufacturers. I wondered why, so I reached out to Jody Devere of "Ask Patty," an automotive expert who lives and breathes the automotive space every day.

  • The Millennial Mom Uses Pinterest All Along The Purchase Funnel in Engage:Moms on 10/03/2014

    Pinterest is at the forefront of changing media habits and some of the most active users are Millennial Moms. Not just a giant recipe box for planning meals, Pinterest plays an important role in anything she is planning. According to Bob Gilbreath, the president of Ahalogy, a leading Pinterest marketing optimization company, the Millennial mom is using Pinterest for search and planning all along the entire purchase funnel.

  • Dads Are Getting Schooled in Engage:Men on 09/11/2014

    It's that time of year and parents are all in the midst of settling into new back-to-school routines. I recently interviewed Tim Sullivan, President of School Family Media. School Family Media was founded 15 years ago and works with PTAs and PTOs helping parents connect with schools and teachers in grades K through 8.

  • Dads Are Getting Schooled in Engage:Moms on 09/05/2014

    It's that time of year and parents are all in the midst of settling into new back-to-school routines. I recently interviewed Tim Sullivan, President of School Family Media. School Family Media was founded 15 years ago and works with PTAs and PTOs helping parents connect with schools and teachers in grades K through 8.

  • Maybe It's Time To Market To The Family? in Engage:Moms on 08/13/2014

    If it says "mom," is it a turnoff? Have we gotten to the point where marketing to "mom" works against us? Does "moms love this!" fall on deaf ears? Have we saturated the market with mom messages to the point moms no longer hear them? Are we too myopic in our focus on mothers?

  • Have You Heard Of The Global Zip Code? in Engage:Moms on 07/01/2014

    There is no doubt that moms have found their voice in countries all around the world. I recently spoke to Aaron Sherinian, VP of communications and public relations for the UN Foundation, who said, "Ask a mom today where she lives, and she will tell you she has a global zip code. Don't assume she only cares about one issue or cause and don't assume that it's a cause that lives in her backyard. She communicates on more than one channel and is interested in a host of issues. Today's mom may want to help out at her local school, but she's also worried about economic development, health care, climate, education, poverty, hunger and human rights issues around the world. It's important to meet her where she is and help her as she bridges her involvement in both local and global issues."

  • The Embeddable Mom Of The Future  in Engage:Moms on 05/02/2014

    Today's social media-savvy moms are considered early technology adopters, but is mom ready to embrace the wearable Internet and become the next mobile device?

  • The Rising Influence Of The Latina And How To Reach Her in Engage:Moms on 04/04/2014

    Latina moms are going to be the subject of the same fervor and focus that was put towards marketing to moms and social media back in the '90s. One in four babies in the U.S. are born to a Latina mother and, by 2015, that number will change to one in three, with their purchasing power estimated to reach $1.5 trillion. According to Nielsen, "they are now the primary or joint decision-makers in every major category including groceries, finances, electronics and family care." As with every demographic uptick, this will have major effects on brands and their shopper marketing strategies. Here's what we know about the rising influence of Latina moms and how brands can effectively reach them:

  • Getting Your Share Of The Millennial Wallet in Engage:Moms on 03/07/2014

    Today's moms have an overwhelming amount of resources to turn to and more content to digest than any other generation before them. Search "new baby" and over 2 billion hits come up. That is information overload for a mom who is already feeling overloaded before the baby is even born and despite being a digital native. Thousands and thousands of recommendations, checklists, educational tips and opinions abound. There is no shortage of advice from friends, family, peers, influencers and celebrity moms, not to mention a huge selection of stores to buy from-large to boutique stores-both online and off.

  • How To Reach Moguls, Moms & Maids in Engage:Moms on 02/07/2014

    Liz O'Donnell, founder of Hello Ladies, recently wrote a book, Mogul, Mom & Maid, in which she conducted in-depth interviews with over 100 working women across the U.S. These conversations verified that for today's mothers, opting out of the workforce is simply not an option. She needs to work in order to provide food and shelter, and she is often the breadwinner of the family. The U.S. Bureau of Labor Statistics says close to 40% of working wives now out-earn their spouse - an increase of 50% in the last 50 years.

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