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Holly Pavlika

Member since September 2012 Contact Holly

Holly Pavlika, an award-winning creative marketing and social media veteran, and SVP, Marketing & Content at Collective Bias. Holly is also the founder of MOMentumNation her blog on marketing to moms leveraging social media. Prior to launching MOMentumNation, Ms. Pavlika established MOMentum while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency.

Articles by Holly All articles by Holly

  • 5 Pieces Of Advice For Marketers Looking To Reach Moms in Engage:Moms on 02/05/2016

    In 2009, I jumped into marketing to moms because a consultant told my boss a particular statistic: only 3% of creative directors were female. He went on to explain that it was the reason why there was such a big disconnect between brands and the advertising they create to trying to reach moms. Because I was not only a female creative director but also a parent working for a social media company, my boss asked me to start blogging about marketing to moms through social. The timing was perfect as social media was about to explode. Fast-forward to today, and we've made little progress in the space: the percentage of female creative directors has only risen to 7%.

  • Expect More From Moms In Newer Social Channels in Engage:Moms on 01/04/2016

    I reached out to Shareablee, the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. They are the official social media analytics partner of comScore and measure a census of global properties to collect brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube. So who better to turn to for interesting data points and thoughts on the most successful brands of 2015 on social?

  • Five Insights For Reaching Hispanic Consumers In 2016 in Engage:Hispanics on 12/08/2015

    There is no doubt that Hispanics are a growing and important market for brands and retailers. For those looking to reach Hispanics consumers in 2016, below are five important thoughts to keep in mind from notable industry experts.

  • Buyer Bullseye: Why Millennial Moms Are Still A Top Target For Marketers in Engage:Moms on 12/04/2015

    Millennial moms are among the most sought after consumer groups, holding an estimated $3.1 trillion in spending power and accounting for 77% of the purchase decisions within the household in general, according to eMarketer. They're also more digitally savvy than marketers might realize, as evidenced by Hallmark's recent targeted holiday campaign that sponsors a branded geo-filter on Snapchat, a platform where Millennial moms are actually among the highest-growth audiences.

  • 6 Tips For Working With Latino Influencers in Engage:Hispanics on 11/10/2015

    Latinos are highly social, and while there is a fairly robust community of Latino influencers that brands can work with, there is still a lot education that needs to be done between brands and clients who do not have a full understanding of the Latino market. Below are a list of six tips for engaging with Latino influencers.

  • How Grocery Stores Are Evolving To Meet Mom's Needs in Engage:Moms on 11/06/2015

    There is no doubt that the shopping habits of moms are changing, but how is the industry changing to meet her needs? Below are four ways that grocers are evolving to meet the new needs of shoppers according to Meg Major, chief content editor for Progressive Grocer.

  • Summer May Be Over, But Grilling For Hispanics Is Year-Round in Engage:Hispanics on 10/14/2015

    While the summer grilling season is slowly slipping away, there is still an opportunity for marketers to reach audiences committed to grilling every month of the year. In fact, 60% of grill owners (over 200 million Americans own grills) fire up the grill year-round, especially during celebratory occasions like the Super Bowl, Easter, Thanksgiving and even on New Year's Eve.

  • 12 Ways To Kill An Influential Mom's Authentic Content In A Heartbeat in Engage:Moms on 10/02/2015

    Working with the influential social media mom? Their compelling stories begin and end with authentic content. A recent "Forbes" article showed 43% of millennials rank authenticity over content. These stories bring relevancy to brands through content that showcases real life usage. Authenticity is key to creating stories that get read and shared.

  • 2015 Siempre Mujer Hispanic Beauty Study: For Latina Women, Social Is A Beautiful Thing. in Engage:Hispanics on 09/04/2015

    Latina women are known for their beauty. Top of mind, of course, is J Lo and Shakira. So it should not be a surprise that the 2015 Siempre Mujer Hispanic Beauty Study found that Latina women and Millennial Latinas are highly engaged in the beauty category.

  • 2015 Women's Blogging And Business Report: 'Blogging Is On The Decline' in Engage:Moms on 09/04/2015

    It seems influencer marketing is on the tip of everyone's tongue these days. So it's particularly interesting to hear that one of the findings of the 2015 Women's Blogging And Business Report put out by iBlog Magazine showed blogging was on a decline. The report found that 55% of bloggers work on their blog 5-20 hours weekly, and that only 22% claimed to work over 30-35 hours or more.

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