- A Sharply Divided and Non-Homogeneous Electorate
Research Brief, Jack Loechner - Sunday, January 26, 2003
President George W. Bush currently enjoys high approval ratings and a sharp ...
- Home Sweepstakes, War and Health Drives Viewers to Internet
Research Brief, Jack Loechner - Sunday, January 26, 2003
During the latest week, Nielsen//NetRatings data shows that more than 1.5 milli ...
- Americans Would Rather Have a Toothbrush Than a Cellphone
Research Brief, Jack Loechner - Sunday, January 26, 2003
According to the Invention Index Survey from Lemelson-MIT, conducted by Taylor Nels ...
- Phone Marketers Beware
Research Brief, Jack Loechner - Sunday, January 26, 2003
Perhaps not metric research, but an important “discovery” if your organization's marketi ...
- A State of the Union Warm-Up
Research Brief, Jack Loechner - Sunday, January 26, 2003
Certainly advertisers and marketers, in respecting the mood of the public, wa ...
- Media Intelligence Forecasts Moderate Rise In Overall Ad Spending For 2003
Research Brief, Jack Loechner - Sunday, January 19, 2003
Ad spending is expected to rise 3.3 percent in 2003, up ...
- Who Does the In-Flight Magazine Reach?
Research Brief, Jack Loechner - Sunday, January 19, 2003
According to Scarborough Research, nearly a quarter of adults in 74 citi ...
- Outdoor Advertisers Have More Viewers
Research Brief, Jack Loechner - Sunday, January 19, 2003
Arbitron Inc. has reviewed and compared Census 1990 and 2000 data ...
- Broadcast vs. Cable Primetime Season-to-Date Ratings: 2002-2003
Research Brief, Jack Loechner - Sunday, January 19, 2003
Accoding to the TVB.org, through week 15 of the broadcast season, whi ...
- The Super Bowl Is Advertising
Research Brief, Jack Loechner - Sunday, January 19, 2003
On January 26th more than half of all Americans (54%) will wat ...
- The Teller Is Being Threatened By The Computer in Europe
Research Brief, Jack Loechner - Friday, January 10, 2003
According to Nielsen//NetRatings Global Index, OnLine banks reached more than 30 perce ...
- Cars and Computers on the Internet
Research Brief, Jack Loechner - Friday, January 10, 2003
Measurements in the 3rd week of December by Nielsen//NetRatings shows that eB ...
- How Best To Reach Women With Health Care Needs
Research Brief, Jack Loechner - Friday, January 10, 2003
New research findings from Solucient's HealthViewPlus survey of 20,000 health care consume ...
- At-Workers Prefer Internet for News and Information
Research Brief, Jack Loechner - Friday, January 10, 2003
According to a recent study conducted by Market Facts, and released ...
- Newspaper Advertising Estimates Up 3.2% to 6.1% in 2003
Research Brief, Jack Loechner - Friday, January 10, 2003
According to estimates from the Newspaper Association of America in the Janua ...
- The Importance of the Web to Online Americans
Research Brief, Jack Loechner - Friday, January 10, 2003
Not to belabor the Holidays, but regardless of how “we did,” it ...
- Online Audience Using Popular Internet Applications
Research Brief, Jack Loechner - Thursday, January 2, 2003
Nielsen//NetRatings reports that more than 72 percent of the total U.S. onli ...
- Seniors Reach Out and Touch Someone
Research Brief, Jack Loechner - Thursday, January 2, 2003
A survey of adults 50 and older was conducted on the SeniorN ...
- The Internet Is A Mainstream Information Tool For 97% of All Users
Research Brief, Jack Loechner - Thursday, January 2, 2003
A recently released Pew Internet report shows that most Americans expect ...
- Radio Posts Double Digit Gains Two Months In A Row
Research Brief, Jack Loechner - Thursday, January 2, 2003
Radio revenue continues to rise as combined total ad sales for Octob ...
- Poor Holiday Retail Sales Hit The Bricks While Internet Sales Surge
Research Brief, Jack Loechner - Thursday, January 2, 2003
While 2002 is not over yet, a recent comScore report shows th ...
- Marketers In Five Countries Shifting Toward Internet and Direct Mail
Research Brief, Jack Loechner - Thursday, January 2, 2003
Erin White, writing for the Wall Street Journal, reports on a stu ...
- Behind the Numbers: Digital Marketing Insight
Media Magazine, Jack Loechner - Wednesday, January 29, 2003
Online reach and frequency — important, yet still so complicated. ...
- Behind the Numbers: Spanning the Generations
Media Magazine, Jack Loechner - Wednesday, January 29, 2003
Media buys should more than just 18-to-34-year-olds, think X'ers, Boomers, Seniors, a ...
- Behind the Numbers: Channel Marketing
Media Magazine, Jack Loechner - Monday, January 27, 2003
Retailers will use the Internet to bolster their Holiday 2002 outlook. ...
- Behind the Numbers: 2003 Ad Projections
Media Magazine, Jack Loechner - Tuesday, January 28, 2003
Various and Sundry Predications Get Tested. ...