- Michigan Says Consumer Expectations Up; Other Sources Say Not So
Research Brief, Jack Loechner - Monday, May 26, 2003
Recently reported in USAToday, consumer sentiment rose more sharply than expected ...
- Data Supports Importance of Branding on the Internet
Research Brief, Jack Loechner - Monday, May 26, 2003
As a follow up to a recent MediaPost emailing in which Mas ...
- Ad Pages When the Sun Don't Shine
Research Brief, Jack Loechner - Monday, May 19, 2003
James T. Madore, Staff Writer for Newsday.com, reports that officials said T ...
- Marketing by Email to Boomers & Seniors
Research Brief, Jack Loechner - Monday, May 19, 2003
In a special BizNewsletter from MarketingSherpa, Jean Van Ryzin, editor of Selli ...
- The US University Audience on the Internet
Research Brief, Jack Loechner - Monday, May 19, 2003
With nearly 10 million active users in March 2003, the U.S. universi ...
- Eight in 10 Choose Newspapers Every Week
Research Brief, Jack Loechner - Monday, May 19, 2003
"Nearly 80 percent of adults are making a conscious decision each we ...
- Female Owned Businesses a Haven for Advancement
Research Brief, Jack Loechner - Monday, May 19, 2003
Jim Hopkins, writing in USA TODAY, says a study by the Cent ...
- Consumer Confidence Slows, But Better Than March
Research Brief, Jack Loechner - Monday, May 19, 2003
The Ipsos National CASH Index, Consumer Attitudes and Spending by Household, aft ...
- Online Couponing Becoming More Popular with Consumers & Marketers
Research Brief, Jack Loechner - Sunday, May 11, 2003
David Hallerman, reviewing online marketing, reports that when companies distribute coupons onlin ...
- Corporate Marketers Choose Football to Reach Consumers
Research Brief, Jack Loechner - Sunday, May 11, 2003
TSE Sports & Entertainment, in a national survey of 213 sports a ...
- Half of M-Commerce Users Under Age of 24
Research Brief, Jack Loechner - Sunday, May 11, 2003
Ross Rubin, senior Analyst for eMarketer reports that the US has beco ...
- Direct Mail and Radio Not Dominant in Buying Decisions
Research Brief, Jack Loechner - Sunday, May 11, 2003
Ray Schultz reports on a new survey of 3,000 adults from Verti ...
- Ages 18 to 54 with Two Thirds Men Internet Radio Listeners
Research Brief, Jack Loechner - Sunday, May 11, 2003
LAUNCH, the music destination on Yahoo! ranked as the number one Intern ...
- Online Bill Payment Users Stay With Their Bank
Research Brief, Jack Loechner - Sunday, May 4, 2003
Agencies serving the banking industry will be interested in the fact th ...
- Government, Home and Fashion Sites
Research Brief, Jack Loechner - Sunday, May 4, 2003
Internet activity centered on the Treasury Department in the middle of Apri ...
- Boomers Read the Paper and Watch TV for Financial Information
Research Brief, Jack Loechner - Sunday, May 4, 2003
New research by Knowledge Networks indicates that conventional media, advisers, and financi ...
- Ford Beats GM in Attracting Hispanics to Internet Car Shopping
Research Brief, Jack Loechner - Sunday, May 4, 2003
In February 2003, more than 1.2 million Hispanics - fully ten perce ...
- Seeing is Believing!
Research Brief, Jack Loechner - Sunday, May 4, 2003
Maybe it's not a bellweather, but it could be a harbinger ...
- Magazine Ad Pages and Revenue Up Through March
Research Brief, Jack Loechner - Sunday, May 4, 2003
Total magazine advertising revenue for the month of March increased 11.6% compar ...
- Behind the Numbers: Hispanics
Media Magazine, Jack Loechner - Thursday, May 22, 2003
Four distinct Hispanic customer segments emerge. ...