- Digital Marketing Decisions Focus on Lead Generation and Brand Awareness
Research Brief, Jack Loechner - Sunday, February 29, 2004
The Digital Marketing Dialog, a North American online survey conducted by t ...
- Rich Media Scores in View-Throughs and Conversions
Research Brief, Jack Loechner - Friday, February 20, 2004
The DoubleClick Q4 2003 Ad Serving Trend Report, recently released, contains aggrega ...
- Women in Communications Making No Progress in Breaking Glass Ceiling
Research Brief, Jack Loechner - Sunday, February 29, 2004
According to the third annual report on women leaders in 25 teleco ...
- Passion Dominates Site Visitor Jumps
Research Brief, Jack Loechner - Sunday, February 29, 2004
Nielsen//NetRatings reports that traffic from home to movie sites surged during t ...
- Mail and Messages Over the Air Outpace On the Ground
Research Brief, Jack Loechner - Friday, February 20, 2004
The Nielsen//NetRatings top 10's for the week ending February 8th ...
- Accountability and ROI Are Radio's Most Important Measurements
Research Brief, Jack Loechner - Friday, February 20, 2004
Gary Fries, President and Chief Executive Officer of the Radio Advertising Burea ...
- Income And Age In The Country Holding Web Penetration Back
Research Brief, Jack Loechner - Friday, February 20, 2004
A study by the Pew Internet & American Life Project finds tha ...
- Wealthier and More Educated Read Newspapers More
Research Brief, Jack Loechner - Friday, February 20, 2004
Mediamark Research Inc. and Interactive Market Systems Inc. recently released a repo ...
- Trends Influencing Business and Society in 2004
Research Brief, Jack Loechner - Friday, February 6, 2004
A recent eMarketer report presents information from a team of Senior Analys ...
- W-2's and Tax Sites Go Hand In Hand
Research Brief, Jack Loechner - Friday, February 13, 2004
Nielsen//NetRatings reports that surfers from home flocked to tax sites as employe ...
- TV Combined With Online Advertising Provides Greater Impact
Research Brief, Jack Loechner - Friday, February 13, 2004
For Beyond the Click, Dynamic Logic examined ten studies in which televisi ...
- Marketers Spend 90% More To Reduce Blocked Email By 40%
Research Brief, Jack Loechner - Friday, February 13, 2004
In its new report "Overcoming the Spam Effect: Maximizing E-Mail Marketing Messa ...
- Retail Sector Optimism Highest Ever
Research Brief, Jack Loechner - Friday, February 13, 2004
According to the latest findings of the NRF Executive Opinion Survey, reta ...
- Anti-Virus Programs and Cold Weather Spiked Web Traffic
Research Brief, Jack Loechner - Wednesday, February 11, 2004
According to Nielsen//NetRatings, surfers from work flocked to security sites to downlo ...
- Trust Is A Must In Business To Consumer Relationship
Research Brief, Jack Loechner - Friday, February 6, 2004
A survey of U.S. consumers and businesses on privacy, trust and acce ...
- Twelve Billion Dollars of Hearts And Flowers On Valentines Day
Research Brief, Jack Loechner - Friday, February 6, 2004
The NRF 2004 Valentine's Day Consumer Intentions and Actions Survey, conducted ...
- Students Still Buy Books At The Bookstore
Research Brief, Jack Loechner - Friday, February 6, 2004
According to the latest report from the NACS Foundation, only 11% ...
- Super Bowl Ads and Stunts Score Online
Research Brief, Jack Loechner - Friday, February 6, 2004
comScore Networks released an analysis of Internet visitation and preferences related ...