Passion Dominates Site Visitor Jumps
Nielsen//NetRatings reports that traffic from home to movie sites surged during the week ending February 22, as surfers went online to purchase advance tickets for The Passion of The Christ.
Greg Bloom, senior Internet analyst, Nielsen//NetRatings, said "Movie ticketing sites often spike in traffic prior to releases for big-budget films, as fans purchase tickets in advance online."
Fandango jumped 79 percent in unique visitors during the week ending February 22. Traffic to MovieTickets.com spiked 32 percent, while Yahoo! Movies and MSN Entertainment traffic increased 28 percent and 17 percent, respectively. Rounding out the top five fastest growing movie sites was Moviefone.
Top Five Fastest Growing Movie Sites, (U.S., Home)
| Brand or Channel | 2/15 Unique Audience (000) | 2/22 Unique Audience (000) | % Growth |
| 1. fandango.com | 380 | 680 | 79% |
| 2. MovieTickets.com | 304 | 400 | 32% |
| 3. Yahoo! Movies | 1,611 | 2,065 | 28% |
| 4. MSN Entertainment | 2,406 | 2,808 | 17% |
| 5. Moviefone | 1,148 | 1,267 | 10% |
Source: Nielsen//NetRatings, February 2004
Additional Nielsen//NetRatings' Week on the Web:
- Traffic to ABC Primetime jumped 75 percent to 691,000 unique visitors at home, during the week ending February 22, according to Nielsen//NetRatings. Thirty-one percent of the site's audience surfed the "Who Wants to Be a Super Millionaire" page where visitors viewed game rules and played an online version of the game.
- The San Francisco Chronicle Web site grew 45 percent at home, during the week ending February 22. San Francisco same-sex marriages topped the Chronicle Page One Stories section everyday last week. The site attracted 618,000 unique visitors as compared to 426,000 the week prior.
- NBC.com rose 34 percent, at work, during the week ending February 22, from 656,000 to 882,000 unique visitors. The top page visited by office workers was Conan O'Brien's Triumph the Insult Comic Dog page, which attracted 15 percent of the site's audience. Visitors to the page logged on to watch videos of Triumph's performances.
source: www.nielsen-netratings.com.
JACK LOECHNER
Center for Media Research
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