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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Huh? People Based Advertising in Research Brief on 04/29/2016

    According to a study by Econsultancy/Signal, reported by eMarketer, 29% of senior advertisers in North America are familiar with people-based targeting and know the concept well, but the rest are foggy.

  • Text Me, It's Faster in Research Brief on 04/28/2016

    Consumers today expect, and welcome, service-based communications from the companies they transact with. Whether it's an alert that their payment has been processed or their order has shipped, these functional notifications deliver tremendous value.

  • Google Mobile Clicks Double, CPC Lower in Research Brief on 04/27/2016

    According to the Q1 2016 Digital Marketing Report, recently released by Merkle, Google search ads continued to deliver strong performance in Q1 2016, as the renewed wave of mobile growth that kicked off in late 2015 remains the key driver of year-over-year Google trends.

  • Get Your Arms Around The Internet of Things, Quick in Research Brief on 04/26/2016

    As IoT products gain consumer acceptance, the new report from Argus Insights reveals that market conversations are heavily concentrated around Big Data concerns

  • 90% of Car Commuters Are Listening To The Radio in Research Brief on 04/25/2016

    According to Edison Research newly-released survey results, 9 in 10 commuters listen to traditional AM/FM radio while in their car on the way to work, with AM/FM radio easily beating out CDs (62%)

  • Preferred Communications Without A Desktop PC in Research Brief on 04/22/2016

    Age can often factor into how customers want to engage with brands. The survey compared the differences between millennials and baby boomers, finding that overall, when away from the desk, millennials are more interested in receiving email on their smartphones.

  • Engagement Is Byword For Savvy Marketers in Research Brief on 04/21/2016

    According to a new Salesforce survey, marketers are increasingly focused on customer satisfaction and engagement as their top measures for success. 65% of high-performing marketers say they've adopted a customer journey strategy.

  • Mobile Advertising Still A Work In Process in Research Brief on 04/20/2016

    Based on a survey of client-side advertisers and agencies, this report explores the extent to which brands are putting mobile at the center of their integrated marketing activities.

  • Coffee and Donut? Nope, Check Messages! in Research Brief on 04/18/2016

    According to Adestra and Flagship Research, reported by eMarketer, checking messages is part of almost everyone's morning routine. Communication comes first for most US internet users.

  • VOD An Every Day Affair For Many in Research Brief on 04/11/2016

    According to Nielsen, Video-On-Demand is becoming a part of daily viewing habits for many around the world, regardless of age. In fact, among the 65% of global respondents who watch any type of VOD programming, including long and short form content, 43% say they watch at least once a day.

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