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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Branded Apps On Connected TVs Proliferating in Research Brief on 04/17/2015

    According to The NPD Group Connected Home Report, as of the fourth quarter of 2014 there were 22 million connected TVs installed and accessing the Internet, a significant increase from 13 million one year ago.

  • Time Shifted TV Viewing Is The Default in Research Brief on 04/16/2015

    According to new research from Hub Entertainment Research "Time Shifting" viewers, who have broadband and watch at least 5 hours of TV per week, time-shift more TV than they watch live.

  • A Fashion Divide For Millennial Women in Research Brief on 04/15/2015

    According to a new analysis from GfK MRI's Survey of the American Consumer, by Cathy Saraniti, Senior Vice President at GfK MRI, thinking of Millennials as a single target can blur distinctions marketers need to make decisions.

  • Ya Gotta Talk-The-Talk in Research Brief on 04/14/2015

    ... 85% of companies agree their sales teams' ability to articulate value messages is one of the most critical factors in closing deals, yet only about 41% implement formal strategies to ensure an effective presentation.

  • 44% Of US Adult Household Without Landlines in Research Brief on 04/13/2015

    According to GfK Mediamark Research, 44% of US adults live in households with cell phones, but no landline telephones; this cell phone-only population has grown by 70% since 2010.

  • Three Year Global AdSpend Forecast Growth Better Than Last Twenty in Research Brief on 04/10/2015

    According to the new Advertising Expenditure Forecasts from ZenithOptimedia, global adspend will grow 4.4% to reach $544 Billion US in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer Olympics in Rio and the US Presidential elections.

  • Millennials Want Financial Security But Not Saving Enough in Research Brief on 04/09/2015

    The majority of Millennials are starting early when saving for retirement, but most aren't saving enough now in order to enjoy a comfortable retirement later. 63% report they started saving for retirement before age 25. But less than a third are saving at least 10% of their salary through their employer-sponsored retirement plan.

  • 40% Of Email Clicks On Mobile in Research Brief on 04/08/2015

    Mobile clicks now account for almost 40% of all email clicks, a 10% increase YoY. This overview examines the use of smartphones and tablets, finding that purchasing has changed year-over-year (YoY,) and that responsive design impacts CTO on mobile devices. Mobile CTO has increased by over 20% YoY while Desktop CTO has increased by over 6% YoY.

  • 76% of Brand Marketers Favor Programmatic; Only 27% Buying in Research Brief on 04/07/2015

    76% of brand marketers consider programmatic buying an important development in the mobile ad realm, yet few actually purchase ads programmatically, according to new survey data.

  • 44% Of Marketers Using Three Or More Channels In Campaigns in Research Brief on 04/06/2015

    According to the newly released DMA 2015 Response Rate Report, the modern marketer is a multichannel strategist, relying most heavily on email, direct mail, and social media, with 65% of respondents using two or more media types in their marketing campaigns, and 44% reporting they use three or more.

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