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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Coupons A Source Of Profit, Not Marketing Expense in Research Brief on 06/29/2015

    According the Electronic Retailing Association blog by Greg Sheppard, CEO of Affiliate Traction, collecting and synthesizing research from several respectable sources, 70% of the U.S. population will not buy your brand without a discount simply because they cannot afford to do so.

  • Teens Like What Their Folks Like !? in Research Brief on 06/26/2015

    According to New research from Mintel, while there are a number of similarities between American kids and teens (opinions of their peers and parents, and preference for low-impact activities like watching TV), teens enjoy a great deal more independence than kids.

  • Cross Channel Measurement Key To Targeting in Research Brief on 06/25/2015

    Client-side marketers, polled in March 2015 by Econsultancy with Adobe, still struggled with mobile measurement. Just 51% measured user engagement and return on investment from mobile efforts.

  • Marketing Automation Software: Little Used But Oft Requested in Research Brief on 06/24/2015

    Along with managing vast databases of customer data, marketing automation software is used to develop, execute and track marketing campaigns.

  • Pay-TV Providers Hammered From All Sides in Research Brief on 06/23/2015

    According to a new Q1 2015 Digitalsmiths survey, 7.7% of respondents switched providers in the last three months, a 2.0% increase y/y. Additionally over the course of the next six months, a total of 15.3% of respondents said they plan to either switch (3.1%), change (7.4%), or cut service altogether (4.8%), and 32.4% are on the fence and might need to be enticed to stay.

  • Internet of Things Drives New Era of Living Services in Research Brief on 06/22/2015

    According to a new report from Accenture, a new era of highly sophisticated "living services" can learn and tailor themselves in real-time to meet the changing needs of consumers, workers, patients and citizens.

  • More Time Spent On Mobile Shopping; More Sales From Desktop in Research Brief on 06/19/2015

    According to research findings presented by Andrew Lipsman, vice president, marketing and insights, for comScore Inc. at the Internet Retailer Conference & Exhibition, in the fourth quarter of 2014, mobile accounted for 13.0% of digital sales, up from 11.1% in the prior quarter, and then continued to increase to a share of 15.4% in the first quarter of 2015.

  • Social Media Is The GO-TO For Small Business Marketers in Research Brief on 06/18/2015

    Social Media Examiner's seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some social media trends gaining momentum, as well as some surprising stalls.

  • Longer Form Videos Catching On With Mobile Users in Research Brief on 06/17/2015

    According to a new survey by the Interactive Advertising Bureau (IAB), "Mobile Video Usage: A Global Perspective," 30% of total respondents said they watch videos that are 5-minutes or longer on their phones daily or more frequently.

  • Mobile Email Revenue Up 12%; Smartphones Account For Half in Research Brief on 06/16/2015

    According to the Yesmail Q1 2015 Email Marketing Compass benchmarks report, mobile clicks now account for 45% of all email clicks, a quarterly increase of 10%. The first-quarter findings demonstrate a permanent shift in consumer behavior in terms of both the level of activity and device preference.

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