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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Publishers Struggle With eMail Marketing in Research Brief on 11/27/2014

    According to the 2014 Publishers Survey Report from Lyris, engaging audiences with targeted and personalized email content is proven to create new revenue opportunities for publishers, but many are still struggling with even the basics of email marketing and digital messaging.

  • Search: The Gatekeeper To Product Visibility in Research Brief on 11/26/2014

    According to a recent study by HookLogic, the colossal volume of internet content and great depth of content on individual sites has led consumers to rely on powerful search tools and guided navigation.

  • Ecommerce Innovators Support Mobile To Enhance Online And Omnichannel Shopping in Research Brief on 11/25/2014

    According to eTail interviews of some of e-commerce industry's marketing leaders about the future of digital marketing and leveraging new technologies to enhance online and omnichannel shopping experiences, the leading retailers see Mobile as the single most important channel of the next 3 to 5 years.

  • Budgeting For The Holidays in Research Brief on 11/24/2014

    According to a new poll conducted by Ipsos Public Affairs on behalf of Offers.com, 60% of U.S. adults set a budget on their holiday gift shopping, while 40% do not. However, they are more evenly divided when it comes to making holiday gift lists, with 53% saying that they do so.

  • Perception Is Not Reality (Most Of The Time) in Research Brief on 11/21/2014

    A new Ipsos global survey shows how wrong the public in fourteen countries is about the scale of the basic make-up of their populations. The overall perceptions of their country on these measures, versus the realities, just don't add up.

  • Besides Mobile Opens, Email Campaigns Achieve 4,300% ROI in Research Brief on 11/20/2014

    Year after year, email outperforms other marketing channels. According to the Direct Marketing Association's 2013 Statistical Fact Book, email campaigns had a staggering 4,300% ROI and earned $42.08 for every dollar spent on them!

  • Brands are Reaching Women Through Lifestage Segmentation in Research Brief on 11/19/2014

    According to new research by Harbinger Communications, women are more likely to purchase brands that share their personal values, aspirations and interests, and that these may vary by lifestage.

  • Mobile's A Strategy, Not Just A Channel in Research Brief on 11/18/2014

    61% of marketers surveyed reveal they have deployed some form of mobile engagement. And, 54% of respondents say the mobile channel has become critical to customer interaction, retention and brand differentiation.

  • Ten Apps A Day Keeps Boredom At Bay in Research Brief on 11/17/2014

    According to the Nielsen second-quarter 2014 Cross-Platform report, U.S. adults spent an average of 43 hours and 31 minutes per month connecting with content through an app or mobile web browser, up from 33 hours and 48 minutes per month in the same quarter in 2013.

  • Mobile Coupon Redemption Influencing Online Buying in Research Brief on 11/14/2014

    According to a commissioned study conducted by Forrester Consulting on behalf of RetailMeNot, the shift to buying online continues at a rapid pace, and mobile coupon redemption through a variety a devices is influencing this trend.

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