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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at

Articles by Jack All articles by Jack

  • Perception Is Not Reality (Most Of The Time) in Research Brief on 11/21/2014

    A new Ipsos global survey shows how wrong the public in fourteen countries is about the scale of the basic make-up of their populations. The overall perceptions of their country on these measures, versus the realities, just don't add up.

  • Besides Mobile Opens, Email Campaigns Achieve 4,300% ROI in Research Brief on 11/20/2014

    Year after year, email outperforms other marketing channels. According to the Direct Marketing Association's 2013 Statistical Fact Book, email campaigns had a staggering 4,300% ROI and earned $42.08 for every dollar spent on them!

  • Brands are Reaching Women Through Lifestage Segmentation in Research Brief on 11/19/2014

    According to new research by Harbinger Communications, women are more likely to purchase brands that share their personal values, aspirations and interests, and that these may vary by lifestage.

  • Mobile's A Strategy, Not Just A Channel in Research Brief on 11/18/2014

    61% of marketers surveyed reveal they have deployed some form of mobile engagement. And, 54% of respondents say the mobile channel has become critical to customer interaction, retention and brand differentiation.

  • Ten Apps A Day Keeps Boredom At Bay in Research Brief on 11/17/2014

    According to the Nielsen second-quarter 2014 Cross-Platform report, U.S. adults spent an average of 43 hours and 31 minutes per month connecting with content through an app or mobile web browser, up from 33 hours and 48 minutes per month in the same quarter in 2013.

  • Mobile Coupon Redemption Influencing Online Buying in Research Brief on 11/14/2014

    According to a commissioned study conducted by Forrester Consulting on behalf of RetailMeNot, the shift to buying online continues at a rapid pace, and mobile coupon redemption through a variety a devices is influencing this trend.

  • London Print Is Falling Down in Research Brief on 11/13/2014

    The roll-call of more than 25 web offset printers in the UK that have closed since the year 2000 includes some of the industry's once-venerable names, and some of its once-biggest print sites, reports Jo Francis of PrintWeek, considering offset publishing firms.

  • Half Of Automotive Advertising To Shift To Digital in Research Brief on 11/12/2014

    For decades, car and truck ads have swollen newspapers, screamed from radio stations and transformed local car dealers into TV celebrities. If any single ad category were responsible for reshaping the face of local media, it would be automotive, says the 2014-2015 Automotive Advertising Outlook from Borrell.

  • Consumer Trends Driving Holiday Purchases in Research Brief on 11/11/2014

    Discussing differences between three of the major social advertising platforms, Heike Young reports on the development of top-performing consumer programs for digital marketers.

  • Wearable Tech Catching On Fast in Research Brief on 11/10/2014

    According to the latest quarterly research from Futuresource Consulting, consumer demand for wearable technology is rising fast, with Q3 global shipments totaling 12.7 million units, up 40% from just over nine million units in Q3 2013.

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