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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Customer Service Boosts Bottom Line in Research Brief on 02/20/2017

    Overall customer service, speed of delivery and efficiency of checkout, an investment in customer service will reap rewards for retailers through elevated shopper satisfaction, giving a boost to the bottom line.

  • Last Minute Fix in Research Brief on 02/13/2017

    Men are 1.6x as likely as women to buy expensive Valentine's Day gifts. 55% of men and 33% of women intend to spend $50 or more on their significant other this year.

  • Million Dollar Digital Advertising In Radio Markets in Research Brief on 02/14/2017

    Radio stations' digital revenues are poised to surge 22% this year, growing to a record $753 million. The report shows that last year the average radio station generated between $49,159 and $602,783 in digital advertising sales, depending on market size

  • Price Trumps Brand Loyalty in Research Brief on 02/15/2017

    Retailers and manufacturers know having an omnichannel strategy is table stakes for delivering seamless, connected customer experiences. Forrester finds that 71% of US business influencers and decision-makers ranked the improvement of their customer experience as their top initiative in 2016.

  • B2B Marketers Choose Quality in Research Brief on 02/16/2017

    B2B marketers chose lead quality over quantity. This year's survey solidifies the trend with a 26% YoY increase in marketers choosing "deliver quality leads" as their top marketing goal for 2017.

  • ROR: Return on Relationship in Research Brief on 02/17/2017

    "... a Return on Relationship is the value that is accrued by a person or brand due to nurturing a relationship over time.... and this true relationship connection will pass through to the consumer."

  • Loyalty Marketers Must Remember The Boomers in Research Brief on 02/10/2017

    Retailers that overlook customers in the Baby Boomer demographic risk are missing out on valuable financial opportunities. This age group controls 70% of the disposable income in the U.S

  • GenX Top Social Media Users in Research Brief on 02/09/2017

    social media is one of the biggest opportunities that companies across industries have to connect directly to consumers

  • 73% Of Marketers Surveyed Say Ecommerce Drives Revenues in Research Brief on 02/08/2017

    Within the next two years, more than 80% of ANA marketer members will be conducting business via e-commerce.

  • Retailers Need Brand Help to Cross-Sell in Research Brief on 02/07/2017

    Retailers value product content more than brands do. Brands and retailers must partner to meet shopper demands.

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