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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • No Special Treats For Back-To-School Kids This Year in Research Brief on 08/24/2015

    According to the 2015 Back-to-School spending report card from Brand Keys, households with school-age children (pre-school through 12th grade) do not plan to spend more this year on back-to-school supplies than they did last year.

  • It's Hard To Measure Content Without First Defining It in Research Brief on 08/25/2015

    According to a report from The CMO Council and Netline, just 15% of senior marketers in North America consider their demand generation strategies to be highly (2%) or very (13%) effective, being instead more likely to perceive them as moderately effective (29%) or someplace in the middle (32%).

  • Social Media Bolsters EBusiness in Research Brief on 08/26/2015

    According to new data from the American Customer Satisfaction Index (ACSI), customers are more satisfied with e-business, as social media hits its stride. Only a year ago, social media ranked among the worst industries in the Index.

  • IoT Connected Devices Triples To 38 Billion By 2020 in Research Brief on 08/27/2015

    According to new data from Juniper Research, the number of IoT (Internet of Things) connected devices will number 38.5 billion in 2020, up from 13.4 billion in 2015: a rise of over 285%, driven by a surge in connected industrial applications.

  • Lots of Sightings, Not A Lot of Ad Relevance in Research Brief on 08/28/2015

    This year, 53.1 million US Internet users will access their Twitter accounts via any device at least monthly, according to eMarketer estimates confirmed and republished earlier this month. This equates to nearly three in 10 social networkers and just over a fifth of Internet users.

  • Mobile Email Opens Surpass Desktop in Research Brief on 08/21/2015

    According to a new report from Movable Ink, mobile opens have surpassed desktop opens for the first time, based on four to five billion emails and measures where emails are opened. and where people are converting every month. The data show that mobile opens (50.12%) have surpassed desktop opens (32.97%).

  • Millennials May Shop Walmart, But They're Not Lovin' It in Research Brief on 08/20/2015

    Millennials shop Walmart, which came as a "shock" to Walmart executives that the youngest generation of adult consumers perused their aisles and "like Walmart the best" over competitors, thereby implying that Millennials "love" shopping Walmart".

  • Turn Influencers Into Brand Advocates in Research Brief on 08/19/2015

    Social media brand advocates can have a powerful influence on the purchase decisions of others, and predictive analytics software can provide the necessary data to help companies locate the right influencers, and craft engaging content that turns them into brand advocates.

  • Hold The Phone; Deposit Your Check in Research Brief on 08/18/2015

    According to a new report released by Bank of America, conducted by Braun Research, 47% of U.S. consumers admit they wouldn't last a day without their smartphone, and many consider their devices more important than daily staples such as coffee and television.

  • Push Notifications Lift App Retention Rates in Research Brief on 08/17/2015

    This year, 196.2 million US mobile device users ages 14 and older, representing 81.5% of mobile users, will install at least one app on their devices.

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