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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Mobile Video Massive As Mobile And Video Integrate in Research Brief on 03/24/2017

    Publishers, broadcasters, social media, content creators and creative/digital agencies are wooing brands to the lucrative branded/sponsored video market. Media publishers of all varieties now have content labs or studios available to create and distribute native, branded or sponsored video content for brands.

  • Short And Sweet Shopping Trips in Research Brief on 03/23/2017

    The retail industry is now shifting to smaller stores. In 2015, small format retail categories - drug, dollar and convenience stores - outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market.

  • CMOs Are Positioning For CEO Job in Research Brief on 03/22/2017

    Not only do CMOs need to adapt, they must lead the way in utilizing data and new tools to drive deeper into customer insights and create impactful brand experiences.

  • Spanish-Language TV Advertising ROI Outperforms English in Research Brief on 03/21/2017

    Brand owners are no stranger to the rapidly growing U.S. Hispanic market. With a population of 57 million people and over $1.3 trillion in spending power, it's hard to ignore the opportunity.

  • Store Loyalties Elusive in Research Brief on 03/20/2017

    Of almost 10,000 adults aged 18-37 across 13 countries, Gen Z (18-20) consumers are less likely than older Millennials (28-37) to be loyal to a single store across a few retail categories, including health and beauty items, groceries, and clothing/fashion.

  • Mobile CTO Rates Almost Equal Desktop  in Research Brief on 03/17/2017

    76% of subscribers were inactive in Q4 in the consumer services sector, and only 4% were active within 90 days; B2B engagement showed 91% of subscribers inactive and only 2.2% active within 90 days.

  • Millennials Follow Brands; GenX , Contests; and Boomers, Promotions in Research Brief on 03/16/2017

    1 in 10 messages actually get a response from a brand, 30% of Millennials engage with a brand on social at least once a month, and 14% of Baby Boomers initiate conversations with brands on social at least once a month.

  • Qualified Buyers Leaving Websites Before "Capture" in Research Brief on 03/15/2017

    76% of Business to Business (B2B) marketers rank the top most significant objective for 2017 as B2B lead generation.

  • Digital Transformation Facing Hurdles in Research Brief on 03/14/2017

    Professionals across industries recognize the need for digital transformation, but gaps in organizational and technical infrastructure make it difficult for businesses to adequately address user needs.

  • IoT May Be Security Sensitive in Research Brief on 03/13/2017

    Only 16% of business leaders projected a large profit gain from their IoT investment. Yet post-adoption, 32% of executives realized those gains.

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