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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Email Is Not Going Away in Research Brief on 12/02/2016

    Americans are addicted to email, yet email marketers should be wary of overwhelming consumers with too many messages, and inundating recipients with too many irrelevant offers.

  • Waterfall To Header Bidding Enhances Programmatic Benefits in Research Brief on 12/01/2016

    Publishers are rushing headlong into header bidding, the popular new technique sweeping ad tech by storm. With the rapid increase in adoption on the sell-side, header bidding is a good thing for publishers, says the report.

  • Social Media, Content Strategy, and Digital Advertising Become Social Media Marketing in Research Brief on 11/30/2016

    The practice of social business is evolving so quickly, and into so many existing, mature business functions, that the team can no longer operate as a silo.

  • Mobile Smartphone Shoppers Struggling With Navigation in Research Brief on 11/29/2016

    Mobile devices accounted for 20% of the $84.3 billion in US digital commerce spending in Q3 2016. That's the first time mobile devices have reached that mark, as e-commerce sales continue to shift from desktops to mobile devices.

  • 50.9 Billion Shopping Dollars To Change Hands This Week in Research Brief on 11/28/2016

    According to the second wave of results from the Ebate Holiday 2016 Survey, conducted online by Propeller Insights, for nearly half (48%) of Americans, Black Friday is already a paid day off. But cash back shopping site Ebates thinks that Black Friday should be a national holiday.

  • Personalized Relevancy Is Retailers' Edge On Amazon in Research Brief on 11/25/2016

    According to a new survey conducted by Signal, the Amazon threat is real for retailers this holiday season, with 42% of US consumers reporting that the big online retailer will be their primary holiday gift destination.

  • PPPPasswords in Research Brief on 11/24/2016

    Emmanuel Schalit, CEO of Dashlane, says "... this survey data... highlights an unfortunate trend... with breaches happening to everyone from companies and celebrities to consumers, people are continuing to engage in risky password behavior..."

  • Consumers Want Voice Connection With Their Banks in Research Brief on 11/23/2016

    A new report, the State of the Consumer Banking Experience by Invoca, shows that while financial institutions will spend more than $8 billion on digital advertising in 2016, customers rely heavily on offline interactions when making important financial decisions.

  • Social And Mobile Strengthen Consumer Connections With Brands in Research Brief on 11/22/2016

    According to the 2016 State of Customer Journey Marketing by Autopilot, social media and mobile devices have strengthened consumers' ability to connect 1:1 with brands at any time, from anywhere. 88% of high performing marketers get results by investing in customer experience initiatives including analytics, content, social and nurture-based strategies for growth.

  • A Treasure Trove Of Topical Trends in Research Brief on 11/21/2016

    According to a new release from Marketing Charts, providing a roundup of holiday season research studies surrounding spending trends, retail destinations and shopping attitudes, the NRF is projecting a 3.6% increase in sales this year (above the 10-year rolling average of 2.5%, though down very slightly from last year's 3.7% forecast increase) to $655.8 billion.

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