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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at

Articles by Jack All articles by Jack

  • Video Marketing Gaining Traction With B2Bs in Research Brief on 10/06/2015

    Marketing Charts notes that almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing's effectiveness is on the rise, according to the latest report from Ascend2 and its Research Partners.

  • Female Shoppers Don't Buy Celeb Pitch in Research Brief on 10/05/2015

    According to research from SheKnows Media, there was a time when knowing that an A-list star used a face cream or weight-loss shake was enough to get women to implicitly trust a brand. But, important for marketers to note, things are changing quickly.

  • US Hispanics Super Mobile Consumers in Research Brief on 09/28/2015

    Hispanics are now the most avid smartphone users around. In fact, they are on their phones for more than 14 hours a week for app, audio, video and web purposes.

  • Affluent GenXers Overtake Affluent Boomers in Research Brief on 09/29/2015

    According to the 2015 Ipsos Affluent Survey USA, for the first time ever the affluent population of the United States has more Generation Xers than Baby Boomers.

  • The End For Ad-Supported Websites? in Research Brief on 09/30/2015

    According to a new series from Adotas: "Online Advertising, Life After Mobile Ad Blocking,"... gives mobile users the tools they need to block ads as easily as desktop browser users do when using AdBlock Plus and other such apps.

  • Any Screen Suitable For Any Content in Research Brief on 10/01/2015

    According to Ooyala's quarterly Global Video Index, younger consumers continue to drive the adoption of mobile video, seeing it as the core of their video entertainment universe. And the trend is a global one. Nearly half of all video plays in the second quarter were on mobile devices.

  • HO-HO-HO Before Pumpkins in Research Brief on 10/02/2015

    According to a recent report from marketing software company SteelHouse, 48% of shoppers say they complete the majority of their shopping on or before Cyber Monday, a 40% increase from 2013.

  • $6 Billion Lost To Fraudulent Ad Spend in Research Brief on 09/25/2015

    According to eZanga, with Emerging Insider Communications, advertisers waste over $6 billion a year in fraudulent advertising spend. Fraudulent accounts are abundant, and with good reasons: there are no rules, no consequences, and no regulations for their actions.

  • Total Media Ad Spending Growth Slows Worldwide in Research Brief on 09/24/2015

    Global ad spending will continue to grow, but more slowly than previously forecast by eMarketer. In 2015, total worldwide ad spending will reach $569.65 billion.

  • Millennials Keep Cable For Video On PCs & Laptops in Research Brief on 09/23/2015

    An Evercore ISI Group study of 866 millennial men and women showed that while the younger generation watches most of its video online, they are more than willing to pay for it, and are in no rush to cancel their cable/satellite/telco subscriptions.

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