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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Consumers Trading Brick and Morter for e-Tailers And Free Shipping in Research Brief on 07/29/2015

    As Americans increasingly rely on the internet for everything from reading the news to paying bills, new research indicates they are more willing to trade brick-and-mortar retailers for e-tailers.

  • Mobile Advertising Can Reach Consumers On-The-Go in Research Brief on 07/28/2015

    According to Kenneth Harlan, co-founder and Chief Executive Officer of MobileFuse, and reported on Adotas, in 2014, 2.1 billion mobile users downloaded more than 350 billion apps and spent roughly 76% more time on their device than the year previous.

  • Mobile Entrenching Itself As First Screen in Research Brief on 07/27/2015

    According to The Salesforce Marketing Cloud Report, based on global advertising data across Facebook, Twitter and LinkedIn, covering more than 2 trillion impressions and 200 billion engagements, in the last 18 months there has been a seismic shift in both the entire digital and advertising landscapes.

  • Mobile Shopping To $217.4 Billion By 2019 in Research Brief on 07/24/2015

    According to a new report from Javelin Strategy and Research, "Mobile Online Retail Payments Forecast 2015," consumers spent $75.8 billion in apps and on the mobile web in 2014, up 33.68% from $56.7 billion in 2013

  • Real-Time Personalization Boosts Lift and Conversion in Research Brief on 07/23/2015

    58% of marketers worldwide used real-time personalization, data-driven personalization completed in less than 1 second. Among the 42% not using it, nearly eight in 10 intended to do so within the next year.

  • Social Media Creates Brand Awareness For Marketers in Research Brief on 07/22/2015

    Social media marketing today is largely used to build awareness and exposure, though 80% of respondents say revenue generated from social media marketing is less than 10%. However, the budget for social media marketing appears to be allocated more generously, with 28% of respondents claiming their social media spend to be between 10% and 25%.

  • Harness the Switching Economy in Research Brief on 07/21/2015

    Though customer expectations have steadily risen in 10 years, most companies have not been able to keep pace. As a result, the "Switching Economy," the potential revenue up for grabs in the U.S. market due to changes in consumer spending patterns and switching rates, has swelled to $1.6 trillion, a 29% increase since 2010.

  • Over The Top Services Outpace Pay TV in Research Brief on 07/20/2015

    A total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content over the Internet without the involvement of a multiple-system operator.) And, 7% of broadband households, or 8.4 million, subscribe to at least one OTT video service but not to a pay TV service,

  • Consumers Have Strong Appetite For Innovation in Research Brief on 07/17/2015

    According to results from a recent Nielsen report, based on a survey of 30,000 consumers across 60 countries, 56% say friends and family, and 52% say TV ads are the leading sources of information about new products for consumers.

  • Not Everybody Confident About The Information They Collect in Research Brief on 07/16/2015

    According to a new survey by Acuant, 55% of respondents currently rely on card scanning information capture processes, compared to only 19% which still use 'paper based' processes, and 17% which rely on 'customer entered' data.

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