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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at

Articles by Jack All articles by Jack

  • Value, The Most Important Part Of A Sales Pitch in Research Brief on 11/27/2015

    81% of US executives surveyed say that the No.1 characteristic of high-performing sales team members is the ability to sell value rather than price.

  • Mobile Now Primary Ad Device in Research Brief on 11/26/2015

    Mobile device usage went up once again, across the board. And, from an eMarketer forecast: by the end of the year, mobile ads will account for just under 52% of all digital ad spend.

  • Customer Journey Analysis Valued Most For Optimization in Research Brief on 11/25/2015

    Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method, as 93% of respondents are either using or planning to use customer journey analysis.

  • B2B Sellers Are "Just Not There Yet" in Research Brief on 11/24/2015

    B2B buyer demands have changed the game for B2B sellers. Buyers expect a consistent and personalized experience in every stage of their purchasing journey.

  • Technology Impact On Our Lives: Distracts Or Improves? in Research Brief on 11/23/2015

    Many adults remain divided on how technology impacts the way we live our lives. 71% believe that technology has improved the overall quality of their lives and 68% say it encourages people to be more creative. At the same time, 73% believe technology is creating a lazy society.

  • New Survey Shows Cord-Cutting Trend Down in Research Brief on 11/20/2015

    According to research conducted by TDG in the first half of 2015, the percentage of adult broadband users moderately to highly likely to cancel their pay-TV service declined 20% between early 2014 and 2015.

  • C-Suite Picks Mobile and IoT As Hottest Future Technologies in Research Brief on 11/19/2015

    According to the results from IBM's latest Global C-suite study, reported by Marketing Charts, 64% of CMOs around the world believe that Mobile Solutions and the Internet of Things (62%) will be the most important technologies in the next 3 to 5 years.

  • Optimized Email: The Core Of Digital Marketing in Research Brief on 11/18/2015

    According to a new research report from Retention Science, to determine the key shared attributes of the best-performing emails in search of the "perfect" marketing email, eMail marketing generated the highest ROI for eCommerce in 2014, and consistently outperforms other channels in engagement and conversion.

  • Millennials Paying For Access To News in Research Brief on 11/17/2015

    According to the Media Insight Project, a program of the American Press Institute and The Associated Press, in a series of major studies on the habits of news consumers in the United States, the vast majority of Millennials, Americans age 18 to 34, regularly use paid content for entertainment or news.

  • Link Mobile Ads to In-store Purchase With Mobile Coupons in Research Brief on 11/16/2015

    While mobile advertising can be an effective way for companies to reach consumers, being able to actually link a mobile ad to an in-store purchase is important.

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