Search by name, company, title, location, etc.


Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at

Articles by Jack All articles by Jack

  • Build A Strong Online Community And "They Will Come" in Research Brief on 10/17/2016

    Companies are trying to better leverage customer data to gain a richer understanding of their prospective customers. This study finds that marketers' primary focus in leveraging customer data is to improve segmentation and targeting.

  • The Always On Consumer in Research Brief on 10/18/2016

    Email usage is on the rise, driven primarily by consumers' shift to mobile. At the same time, email is less formal in a world that is moving toward texting and emojis, and in which smartphones are the preferred device for accessing email.

  • Print Bookworms Outnumber E-Readers 2 to 1 in Research Brief on 10/19/2016

    a recent Pew Research Center survey, authored by Andrew Perrin, finds that the share of Americans who have read a book in the last 12 months (73%) has remained largely unchanged since 2012.

  • Millennials Upend Traditional Madison Avenue Advertising Practices in Research Brief on 10/20/2016

    According to a new Report from Magisto, traditional marketing leadership teams, infrastructures, budgets and "best practices" are anchored in a non-digital history where marketers control a singular message through top-down broadcast advertising. That approach to marketing is teetering on the edge...

  • Omni Channel Resolution Roadblock To People Based Marketing in Research Brief on 10/21/2016

    According to a commissioned industry study of marketers at large brands across several sectors, LiveRamp, an Acxiom company, found that that people-based marketing has become a strategic imperative for marketers.

  • Get In Their Heads For Successful Ads in Research Brief on 10/14/2016

    Using the latest tools and insights from neuroscience to measure, understand and affect human decision making, MediaBrix authorized a study to test different ad delivery methods.

  • 161 Black Friday-Specific Keywords Achieved $19 Million In Desktop Text Ad Spend in Research Brief on 10/13/2016

    Data, measuring U.S. Google desktop text ad activity on the top 50,000 keywords in the retail category, December is the top month of the fourth quarter for paid search ad spend, followed by November and October in descending order.

  • Social Media Provides Retail Customer Visibility in Research Brief on 10/12/2016

    48% of all customer journey interactions occur in social channels. And in the "UPS Pulse of the Online Shopper" report, 34% of consumers state that social media influences their purchases.

  • A Fraction Of Available TV Viewed in Research Brief on 10/11/2016

    Focusing on the media channel choices within the many different platforms consumers have at their disposal, viewers consistently watch a relatively small percent of the television networks available to them, but over the years both channels available and channels viewed have increased.

  • Unsuccessful Site Search Leaves Sales On The Table in Research Brief on 10/10/2016

    While site search is critically important to shoppers, the study suggests that many retailers have not evolved site search to meet the demands of an omnichannel world. Frustrated web and mobile shoppers are likely to go elsewhere when retailers don't get it right.

Comments by Jack All comments by Jack

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.