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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Email List Growth Important Marketing Need in Research Brief on 01/27/2015

    According to a new Ascend2 study, 61% of sales and business professionals around the world report that their email lists are growing slowly, while 67% say that list growth is "very important" to the overall success of their marketing program, with another 29% indicating this to be "somewhat important."

  • SBOs Bullish On 2015, But Not With Government's Help in Research Brief on 01/26/2015

    According to a survey of small business owners by the Endurance International Group, 66% of small business owners have a positive economic outlook for 2015. However, a majority remains deeply skeptical that the new leadership in Congress will be able to address issues important to small businesses.

  • Mobile Entertainment Revenue Approaching Box Office Revenue in Research Brief on 01/23/2015

    According to a new report from SNL Kagan, Americans are now spending almost as much on smartphone and tablet entertainment as at the box office. In 2014, mobile entertainment generated $9.14 billion in revenue, fast approaching the roughly $10 billion per year the U.S. box office generates from ticket sales.

  • Life On The Job Is Life Online in Research Brief on 01/22/2015

    According to Pew Research, the internet and cell phones have infiltrated every cranny of American workplaces, and digital technology has reshaped new pathways to information and new avenues of selling goods and services. For most office workers now, life on the job means life online.

  • Consistent Customer-Centric Marketing Messaging Creates Urgency in Research Brief on 01/21/2015

    According to a new survey by Corporate Visions, Inc., nearly three-quarters of companies do not have a formalized marketing messaging process for all employees to follow. This results in a lack of consistency and an abundance of product- or company-focused content.

  • Triggered Email Improves Click And Purchase On Mobile in Research Brief on 01/20/2015

    According to the Epsilon Q3 2014 Email Trends And Benchmarks report, mobile represents a great area of opportunity to engage with consumers, and the report found that the increase in mobile device usage helped to increase email open rates 6.5% compared to Q3 2013.

  • Video On Product Page Increases Order Value At Least 50% in Research Brief on 01/19/2015

    According to new research from Liveclicker, the average order value for customers that watch video on a product page is at least 50% higher than a site's overall AOV for more than half of the retailers surveyed.

  • Digital Moves To Mobile in Research Brief on 01/16/2015

    Desktop internet and social network usage growth have plateaued in the US. Some user bases are still growing more quickly than average, but digital's momentum has moved to mobile. Social media, video viewing, tablet M-commerce, and tablet and smartphone usage figures will be critical for marketers to understand as they develop campaigns to target the growing online and mobile populations.

  • Live TV Lives On in Research Brief on 01/15/2015

    While much attention is deservedly paid to how these services are transforming the way that people watch TV, live TV still lives on. Nielsen's recent Total Audience Report and the company's 2014 cable TV ratings help to shed some light on the dimension and pace of TV viewing change.

  • Post On Social Media While Your Prospects Are There in Research Brief on 01/14/2015

    According to new data from Fannit Marketing Services about the best times to post on social media, one should post social media updates when the audience has the highest chance of seeing them.

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