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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Technology And Innovation Causing Shift in Consumer Electronics Ownership in Research Brief on 05/29/2015

    Smartphones are now the third most-owned CE product in the country, trailing only televisions and DVD/Blu-ray players, a key reason why ownership of digital content is now poised to surpass traditional content within the next few years.

  • Marketing Culture Or Organization Culture To Lead The Brand? in Research Brief on 05/28/2015

    In today's marketplace, where the customer experience is a major differentiator and competitive advantage, CMOs today find themselves at the intersection of the brand experience and their organization's culture.

  • Just Pick Up The Phone in Research Brief on 05/27/2015

    According to the Call Intelligence Index published by Invoca, mobile marketing is driving high-intent buyers to call businesses at a rapid rate. For its first annual index, Invoca analyzed more than 32 million phone calls placed to businesses across 40 industries in 201

  • Programmatic Efficient, Effective, Economical in Research Brief on 05/26/2015

    According to a study by Econsultancy, in partnership with Quantcast , based on interviews with both client side digital professionals, agencies and vendors and senior-level marketers, 62% of marketers surveyed said they were running programmatic advertising campaigns specifically for branding objectives as opposed to direct response.

  • Just The Facts, Ma'am in Research Brief on 05/25/2015

    Bronto has teamed up with Apparel Magazine to answer what factors influence online spending, why shoppers abandon their cart and more. By 2016, says the infogram, ecommerce will make up 9% ($327 billion) of $3.8 trillion in U.S. retail sales, and mcommerce will make up 8% ($27 billion) of that 9% in ecommerce sales

  • Streaming Video Overtakes Live Programming As Method-of-Choice in Research Brief on 05/22/2015

    According to the recently released Deloitte "Digital Democracy Survey," streaming video services, used by more than 42% of American households, has overtaken live programming as the viewing method-of-choice, with 56% of consumers now streaming movies and 53% streaming television on a monthly basis

  • Agencies, Marketers, Buyers And Sellers Arm Wrestle Over Programmatic in Research Brief on 05/21/2015

    According to the new Programmatic Advertising Report released by Advertiser Perceptions, while buyers are focusing their efforts on better performance and a stronger ROI, sellers are looking for easier to use products, improved audiences and more premium inventory.

  • Exact Audience Targeting And Validation Are Keys To Digital Brand Advertising in Research Brief on 05/20/2015

    Brand marketers are seeing the value in audience targeting for their campaigns and recognizing the importance of reaching the right audience to add relevancy and truly make a difference. The study finds that these tools have clearly addressed a market demand and are providing marketing and advertising executives with much-needed insight.

  • American Consumers Stretch Budgets With Card-Linked Marketing in Research Brief on 05/19/2015

    According to the Cardlytics 2015 Card-Linked Marketing Consumer Sentiment Study with the Harris Poll, more than 8 in 10 US adults who use mobile or online banking applications see some benefits to using card-linked marketing, delivering relevant ads to consumers (e.g. special offers such as coupons or discounts via email or text,) using purchase data.

  • WOM Still Highest Unpaid Influence; Paid TV Still Broadest Reach in Research Brief on 05/18/2015

    In recently-released survey results from the Digital Democracy Survey, 8 in 10 Americans aged 14+ say recommendations have a medium (43%) or high (38%) influence on their purchase decisions.

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