• by Jack Loechner , Staff Writer @mp_research, December 28, 2017

Everyone says that they have “the perfect formula” for writing a great sales page that will move visitors to make a purchase. If “everyone” has the perfect formula, whom do you trust, says Mickie Kennedy, founder of eReleases. Keep the language on your page conversational and friendly to increase sales, says Kennedy, who follows with “10 essential guidelines when it comes to writing a sales page that converts.”

• The headline must grab the eye.  Your headline must make the reader want to see what’s going to happen next, and let the reader know that what you are selling applies to them.
• Use your teasers to establish a rapport.  Have a conversation with your reader about more of the specifics regarding your product or services. Establish a relationship with your customer and let them know that your company understands what they need.
• Tell a story.  Another way to establish a connection is to tell the story behind your products or services. Give them an example of why someone has used your company previously and what to expect.
• Use subheadings.  By using subheadings, you make it easy for the reader to understand why they should read a certain section.
• Use testimonials to vouch for your services.  Share an anecdote from a long-time customer so that visitors can feel more at ease with your customer service.
• Include plenty of details.  While you are writing your content for the sales page, include details on the company, its founder, and its employees. Using this technique makes the reader feel familiar with your work.
• Offer a potential success story for how your product solve problems.  Walk potential buyers through a specific scenario to put them at ease.
• Make guarantees.  Prospects want to know that they have a way to negotiate should the product or service ever not work. Make sure that the guarantee is visible on your sales page.
• Prove value by making a deal.   Show them that your company’s products and services are worth a great deal, and that they are making a great decision by buying with you.
• Have a strong closer.  End with a strong call to action that encourages site visitors to make a purchase. The sales page reflects how you do business, so use it to demonstrate the golden rule: that you treat your customers the way that you want to be treated.