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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Six Second Ads Require New Storytelling Format in Research Brief on 07/20/2017

    Fox Networks Group announced it would start supporting the six-second unskippable ad format, following YouTube's example.

  • Women In Internet Technology Speak Up in Research Brief on 07/19/2017

    The Harris Poll reported that women of all backgrounds "...experienced and observed significantly more unfair treatment overall than men..."

  • Online Ads Overtake TV in Research Brief on 07/18/2017

    With projections for online and offline media advertising markets through 2021, online advertising has already overtaken TV advertising in size, a much more bullish estimate than in last year's report.

  • Digitally Mature Organizations Have A 4X Lead in Research Brief on 07/17/2017

    71% of digitally maturing organizations encourage their organizations to experiment and accept the risk of failure, compared to 29% of early stage companies.

  • A Vote For IT And The Cloud Hook-Up in Research Brief on 07/14/2017

    Adopting a hybrid IT (More than 80% of businesses use either a mix of public and private cloud services or their own private cloud) is a strategic imperative. SMBs, in particular, cite significant improvements in business operations.

  • When Money, As An Incentive, Fails in Research Brief on 07/13/2017

    Common wisdom to increase performance would dictate a change in the monetary compensation plan. Pay more cash and get more results. Many corporations do just that, says the report.

  • Is It Really The End? in Research Brief on 07/12/2017

    Top-spending CMOs complain that display ads don't do what they're paying for them to do. Meanwhile, as consumers embrace interruption free experiences, marketers will move billions of display ad dollars to build customer relationships.

  • Mobile Ads: To Block Or Not To Block in Research Brief on 07/11/2017

    Large numbers of digital consumers across North America and Europe have been installing ad-blocker software on their desktops.

  • 9% Of Creative Firms Hiring; Balance Stabilized in Research Brief on 07/10/2017

    The employment outlook for creative talent is expected to remain relatively steady in the second half of 2017, with 9% of advertising and marketing executives surveyed saying they plan to expand their teams.

  • You Don't Love Me Anymore in Research Brief on 07/07/2017

    Big deficiencies in post-purchase service, and satisfaction for buyers of consumer durables, threaten long-term loyalty. Nearly 35% of North American homeowners surveyed rate product manufacturers as poor or needing improvement.

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