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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • 55% Of Shoppers Pick Brand Manufacturers Over Retailers in Research Brief on 08/22/2017

    55% of shoppers prefer to shop directly with brand manufacturers over retailers. The pendulum is shifting towards the brand, putting greater importance on manufacturers' websites for sales, research and service.

  • Pay Attention Quickly! in Research Brief on 08/21/2017

    It's essential for brands to grab a viewer's attention in three seconds or less in the social platforms era. Studies have shown, says the report, that young audiences are being defined by increasingly short attention spans

  • Offline Word Of Mouth Best For Teen Marketing in Engage:Teens on 08/16/2017

    Most consumers continue to look to their peers for face-to-face advice and recommendations about their favorite brands, impacting their purchase decisions, says a new Engagement Labs report on the "Leaders in Social Influence."

  • Hispanics Approaching One Trillion Dollars In Aggregate HH Incomes in Engage:Hispanics on 08/15/2017

    The median household income for Hispanics this year is estimated to be close to $45k, below the $57k average. 19% of the US population identifies as Hispanic, and two-thirds of the Hispanic population are from Mexico.

  • The Forces Of Blockchain in Research Brief on 08/18/2017

    Klaus Schwab, founder and executive chairman of the World Economic Forum, provides this summary in his book on the Fourth Industrial Revolution: "... the blockchain is a shared, programmable, cryptographically secure... trusted ledger... no single user controls... can be inspected by anyone..."

  • Data Critical In Strategic Decisions in Research Brief on 08/17/2017

    Data Quality in Digital Analytics by At Internet, reported by ClickZ, data is no longer simply factual information, it's a vital element in an increasingly large number of strategic decisions.

  • Google Maps Tops Monthly Searching At 151,000,000 in Research Brief on 08/16/2017

    Taking the pulse of America's hottest new brands stirring up various markets, the Google search trends reveal the Davids and the Goliaths in both traditional and emerging categories.

  • Hispanics Approaching One Trillion Dollars In Aggregate HH Incomes in Research Brief on 08/15/2017

    the median household income for Hispanics this year is estimated to be close to $45k, below the $57k average. 19% of the US population identifies as Hispanic, and two-thirds of the Hispanic population are from Mexico.

  • Offline Word Of Mouth Best For Teen Marketing in Research Brief on 08/14/2017

    Most consumers continue to look to their peers for face-to-face advice and recommendations about their favorite brands, impacting their purchase decisions, says a new Engagement Labs report on the "Leaders in Social Influence."

  • Video Ad Watching On The Rise in Research Brief on 08/11/2017

    The quarterly numbers reveal a significant increase in consumer response to video advertising and also draws attention to an increasing advertiser focus on mobile.

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