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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Think About It in Research Brief on 12/11/2018

    B2B marketers and salespeople significantly underestimate the impact of thought leadership on demand generation and sales efforts, compared to actual feedback from B2B buyers, according to new research from Edelman and LinkedIn

  • Fashion Business in Research Brief on 12/07/2018

    The year ahead will be an awakening, says the report, after the reckoning of 2018, a time for fashion companies to look at opportunities and not just at surmounting challenges.

  • Online Ad Spending in Research Brief on 12/05/2018

    Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report from the IAB and PwC

  • AI A Strong Partner in Research Brief on 12/04/2018

    AI is making a big impact on how sales teams function. It won't replace your sales manager, writes Suzie Blaszkiewicz, but the use of artificial intelligence in sales can automate some of the menial tasks involved in successfully closing a deal.

  • Martech Revolves Around ROI in Research Brief on 12/03/2018

    Problems integrating platforms can present a serious barrier to omnichannel marketing activities.

  • Thanksgiving's Hot With Few Glitches in Research Brief on 11/26/2018

    According to timely writing by Stephanie Crets on Nov 23, 2018, Thanksgiving and Black Friday online sales are blowing past expectations. Black Friday is on track to reach more than $6.4 billion in online sales, according to Adobe Analytics.

  • IAB Ad Revenue Continues Upward in Research Brief on 11/27/2018

    The IAB internet advertising revenue report 2018, for the first six months conducted by PwC and sponsored by the Interactive Advertising Bureau, shows the IAB internet advertising revenue report, now in its 23rd year at November 2018, revenues increase 23.1% from HY 2017.

  • Your Personal Brand in Research Brief on 11/28/2018

    To help us understand what personal branding means to different generations, Gilsenan says "we looked at attitudes, interests and behaviors of Gen X(aged 36-54),Millennials(aged 22-35), and Gen Z (aged 16-21).

  • Cars And Homes Getting Most Holiday Ads in Research Brief on 11/19/2018

    The holiday season is a critical time for advertisers because consumers are expected to spend big this year. According to the National Retail Federation (NRF)holiday retail sales will increase between 4.3 and 4.8 percent over 2017 for a total of $717.45 billion to $720.89 billion in 2018.

  • Online Grocery To Reach $100Bil in Research Brief on 11/20/2018

    Food and beverage retail is the next big sector that will feel the influence of digital shopping. 23% of U.S. shoppers bought groceriesonline in 2016, an increase of 20% versus just two years prior, and adoption has only accelerated since then.

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