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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at

Articles by Jack All articles by Jack

  • MarTech's Evolving More Rapidly Than Marketers' Use of It in Research Brief on 05/03/2019

    MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands' 2018 Marketing Technology report, more than two-thirds of marketers don't think there's such a thing as the "perfect stack" for marketing technology, believing instead that it's always a work in progress. The survey, conducted among 300 marketers in Q1 from companies of various sizes, found that the majority feel that the marketing technology landscape has evolved rapidly (48%) or at light speed (15%) over the past 3 years.

  • Consumer Ambivalence Towards Self-Driving Cars in Research Brief on 04/29/2019

    Recent research by GlobalWebIndex reveals internet users in the UK and the U.S. are ambivalent about self-driving cars. Internet users in the UK and U.S. are split down the middle between enthusiasm and concern about autonomous cars.

  • Couples in the Workforce in Research Brief on 01/16/2019

    In an ideal world, men and women would be equally likely to be the breadwinner of a couple. But the analysis found that in the 50 largest metros, women were the main breadwinner in less than 31% of couples' households. In the 10 major U.S. cities with the highest rates of couples with female breadwinners, roughly three in 10 couples have a woman earning more than her partner.

  • Sales And Martech Traction in Research Brief on 01/14/2019

  • Digital Strategy Pitfalls in Research Brief on 01/10/2019

  • Predictions From The Informed in Research Brief on 01/08/2019

    Among the predictions for the media, internet and communications industry for 2019 are that Cord-cutters are going to keep on cutting, but investors who think fixed 5G will be universally adopted should think again.

  • Thanksgiving Day To Cyber Monday in Research Brief on 01/07/2019

    The five-day period spanning Thanksgiving to the Monday following (aka Cyber Monday) this year delivered a concentrated dose to online retailers. Internet Retailer estimates that U.S. shoppers spent $22.55 billion online during the Cyber 5 period, up 19.3% from $18.90 billion in 2017.

  • Near Me Searching in Research Brief on 01/03/2019

  • Global Shopping Behaviors in Research Brief on 01/02/2019

    As the traditional consumer purchase journey continues to evolve, so too should the way merchants think about their sales opportunities. BigCommerce conducted a global survey of nearly 3,000 digital consumers to find out.

  • Top Ten Tech Trends for 2019 in Research Brief on 01/01/2019

    Jupiter Research provides an assessment of what they find will be the critical developments in the tech space over the coming year. Developments that will impact upon, and be driven by, both players across the value chain and the consumers themselves.

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