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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • The Digital Shopper's Journey in Research Brief on 04/26/2018

    Shoppers who go online to purchase "everyday" items like groceries and household consumables are still in the minority,

  • Measuring Content Effectiveness in Research Brief on 04/25/2018

    Threadline Digital publicly launched a unique content marketing measurement solution that enables marketers to understand the true impact of their digital content.

  • No Previous Experience Required in Research Brief on 04/24/2018

  • Drink Up in Research Brief on 04/23/2018

    Although Starbucks is a brand with a long-standing history of positive social action and community engagement, the recent controversy has done much to tarnish that carefully built reputation.

  • Shopping With Alexa in Research Brief on 04/20/2018

    As consumers become increasingly accustomed to shopping and completing transactions with voice technology, it's a natural progression to receive product or retailer coupons through the same medium.

  • Truth Is An Important Ingredient in Research Brief on 04/19/2018

    Build and strengthen an advertising ecosystem that works for agencies, brands and consumers.

  • Broken Ad Economy in Research Brief on 04/18/2018

    The consolidation of big tech's power, the collapse of privacy protections, and the unabated spread of fake news are the three biggest challenges facing the health of the internet.

  • Measure Talent By Value in Research Brief on 04/17/2018

    Getting the best people into the most important roles does not happen by chance; it requires a disciplined look at where the organization really creates value and how top talent contributes.

  • Lots Of Smarts in Research Brief on 04/16/2018

    While Amazon maintains a dominance in the smart speaker market, research from Kantar shows that overall device ownership in the US remains low, presenting ample opportunity for competitors like Google and Apple to step up.

  • Streaming VOD Ousts Pay-TV in Research Brief on 04/09/2018

    2017 was a pivotal year in the media landscape, as U.S. pay-TV operators lost subscribers. Migration of subscribers is a global one, says the report, and analysts posit that it won't end anytime soon.

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