Search by name, company, title, location, etc.

JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • 'Over 50s' Pay For TV in Research Brief on 06/18/2018

    Seventy-one percent of 18- to-34-year-olds subscribe to a traditional pay TV service, compared to 75% of 35- to-49-year-olds and 81% of TV viewers ages 50 and over.

  • Shopping Apps Burgeoning in Research Brief on 06/21/2018

    App marketers will likely have a very profitable year despite an increase in advertising costs by Facebook.

  • GenX Highly Engaged in Research Brief on 06/20/2018

    Generation X are viewed by many as the hard-to- reach generation, defined more by the millennial and baby boomer brackets they sit outside of, rather than the characteristics that set them apart.

  • Bricks, Mortar, And The Retail Renaissance in Research Brief on 06/19/2018

    in 2018, retailers are getting over their panic that giant eComm players like Amazon will disintermediate their brands into oblivion.

  • Sleep Tight in Research Brief on 06/22/2018

    "... sleep affects all facets of people's health, and yet there has been no easy way to accurately measure it."

  • Move Over, Millennials in Marketing Insider on 06/14/2018

    Criteo surveyed thousands of members of Gen Z in the U.S., UK, France, Germany, Brazil, and Japan to understand what they think about shopping, e.g., what motivates them to shop and what they want from the retail experience.

  • Design Thinking Effective In Fighting Gender Bias in Research Brief on 06/15/2018

    In the 1970s, only a very small percentage of musicians in top U.S. professional orchestras were female. Today, women hold more than 50% of the chairs in America's 250 top orchestras, which many behavioral economists attribute to a simple design choice: blind auditions.

  • Move Over Millennials in Research Brief on 06/14/2018

    Criteo surveyed thousands of members of Gen Z in the US, UK, France, Germany, Brazil, and Japan to understand what they think about shopping: e.g. what motivates them to shop and what they want from the retail experience.

  • Make It Easy For Shoppers in Research Brief on 06/13/2018

    "these days shoppers want their e-commerce activities to be easy, seamless and fast, and retailers adopting an omnichannel model encourage this online sales growth."

  • Relentless Consumers in Research Brief on 06/12/2018

    Every CEO, senior executive, CMO and CIO is obsessed with the future of retail in 2019 and beyond! But not consumers, billions of them. Consumers don't go through the day with terms like 'omnichannel', 'm-commerce', or 'mobile responsive' floating around their heads.

Comments by Jack All comments by Jack

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.