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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Youngest Generation Growing Up Fast in Research Brief on 11/20/2017

    There's one (generational) group in particular that's bound to draw a marketer's attention: Gen Z. Though that class of digital and social natives is still a developing consumer group, it's one that retailers have become particularly interested in.

  • Hulu Streamers 62% Female; YouTube 55% Male in Research Brief on 11/17/2017

    According to a new Nielsen Streaming Meter, the measurement specialist is able to give a better look at the overall streaming audience and what they're watching, reports Troy Dreier highlighting Brian Fuhrer, Nielsen senior VP of Product Leadership, praising The Nielsen Streaming Meter.

  • Artificial Intelligence Yields Simpler, Smarter IT in Research Brief on 11/16/2017

    New intelligent systems are making our lives simpler and more productive. Driverless cars empowered by AI are a great example of what can be done to improve devices that were formerly entirely dependent on human direction.

  • Marketers Challenged With Limited Advertising Space in Research Brief on 11/15/2017

    Human-computer interaction will soon be screenless, citing the strength of the Apple Watch Series 3 as a shift that will fundamentally rewire the way we think about marketing, experience design, and the world around us over the next several years, says the report.

  • Less Is More in Research Brief on 11/14/2017

    The retail industry is now shifting to smaller stores. In 2015, small format retail categories, drug, dollar and convenience stores, outgrew larger format stores by almost 400%, making up a more than $1 trillion market, says the report.

  • Rapid Fire Facts in Research Brief on 11/13/2017

    Mobile commerce is expected to account for 34.5% of total e-commerce sales this year, and it's further anticipated to surpass 50% by 2021, says eMarketer's Mobile Commerce Roundup.

  • Friends And Family Most Authentic Influence in Research Brief on 11/10/2017

    86% of consumers say that authenticity is most important when deciding what brands they like and support. Nearly three times as many people said content from friends and family influences their purchase decision.

  • Speed And Ease Make "Great" Online Experience in Research Brief on 11/09/2017

    47% of online shoppers in the US, UK and Australia deemed speed "critical" to a great online experience, with another 47% saying it's "important."

  • "Amazonification" Of Customer Shipping Challenges Small Retailers in Research Brief on 11/08/2017

    The challenges posed by increasing customer expectations around shipping for small and midsize retailers can be managed with a shipping strategy that includes automation, a mix of carriers including the USPS.

  • Non-Parents Ads Spike Christmas Day in Research Brief on 11/07/2017

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