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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • News And Talk Radio Surge in Research Brief on 04/17/2017

    No matter which side of the political spectrum news/talk radio stations lean, the past year has seen steady growth in the format's share of listening audience across the board.

  • Phone, Web, And Now Texting To Marketers in Research Brief on 04/18/2017

    For many years, direct response advertising has offered consumers two primary ways of reaching out to marketers: the telephone and the web. Now, text has emerged as a third powerful communicator.

  • Fix Complaints Fast, Or Else in Research Brief on 04/19/2017

    The internet is a beautiful and terrifying place, says a new study by Corra.com. It lets us reach more customers quicker and with less of a marketing budget, helps us stay in touch with customers through email marketing and a constant social media presence.

  • Mobile Offers Are Hot in Research Brief on 04/20/2017

    The number of US mobile-offer users grew 11% to 104 million in 2016. Usage is especially skyrocketing with millennials.

  • 600% ROI With Influencer Marketing in Research Brief on 04/21/2017

    Consumers in today's world are focused less on advertisements, and more on content. They don't care that your product is the best on the market. Rather, they want to know what value your brand brings them.

  • Influencer Content Outperforms Brand Created in Research Brief on 04/10/2017

    Influencer marketing and content marketing are projected to be the fastest growing brand activation channels through 2020.

  • Good Old Traditional TV in Research Brief on 04/11/2017

    Among households with both traditional TV and OTT, Traditional rules the roost in terms of time spent, as OTT continues to act more as supplemental viewing than the main stage.

  • It's All About Me in Research Brief on 04/12/2017

    All marketers should have three key questions in their head at all times: What do consumers really think about my business practices? What marketing approaches can I use to tell them about our business? And where do they want to hear these messages?

  • Customer Reviews Trump Secure Browsing For eCommerce Trust in Research Brief on 04/13/2017

    Just a quarter of consumers indicated that secure browsing (including the presence of https) was most important to them when shopping online.

  • Info Tech Talent In The Employment Driver's Seat in Research Brief on 04/14/2017

    By almost any measure, the tech economy is booming, sales are growing, shares are up, and many MSPs and VARs have more business than they can handle. With so many companies now hiring tech workers, it's going to get more difficult to find the talent you need

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