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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at

Articles by Jack All articles by Jack

  • Digital Drivers in Research Brief on 10/23/2018

  • Load Up On In-Apps in Research Brief on 10/22/2018

    Announcing the results of a global survey, media agencies and buyers consider mobile to be the most effective channel to reach and engage users.

  • 50 Media Hours Per Week in Research Brief on 10/19/2018

    PQ Media today released the 6th annual Global Consumer Media Usage & Exposure Forecast 2018-22, which estimates that consumer time spent with media worldwide, including all digital and traditional media combined, is on pace to grow 2.1% to an average of 50.9 hours per week (HPW) in 2018.

  • $800 Billion For Sales Training in Research Brief on 10/18/2018

    In the U.S. alone, companies spend $15 billion each year training sales employees and $800 billion on incentives to retain talent.

  • Hey, Big Spender in Research Brief on 10/17/2018

    The auto industry is a big TV ad spender. In 2017, in the U.S., TV advertising accounted for 83% of the auto industry's total ad spend (up 3.5% from 2016).

  • Trust, Loyalty, and Quality Carry Retailing in Research Brief on 10/16/2018

    In the age of what McKinsey & Co. calls the "experience economy," retailers are faced with a challenge: They must innovate the products and services they offer, while also creating and maintaining a customer experience that will keep customers both trusting and loyal in the face of endless options

  • Holiday Sales Up 3.6 to 4% Forecasts NRF in Research Brief on 10/15/2018

    According to the National Retail Federation Holiday report 2017 was a relatively strong year for holiday sales, buoyed by strong employment and higher consumer confidence. Holiday sales during November and December of 2017 increased by 5.5% year-over-year, the largest increase since 2010.

  • Focus On Marketing in Research Brief on 10/12/2018

    95% of marketers say they understand the value of a multichannel approach, but only 73% have a vetted multichannel strategy ready to use.

  • 30% Australian Grocery Growth in Research Brief on 10/11/2018

    "E-commerce is a tremendous growth opportunity for the Australian grocery sector," says Jamie Murray, Senior Manager, Retailer Services

  • National Academy of Inventors in Research Brief on 10/10/2018

    The 2018 Activities Report includes statistics on the impact NAI Fellows make on their communities, including how many companies they have formed, how many jobs they have created and more

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