For example, pressure-testing is when we get AI to play devil's advocate.

What happens when the platform that aggregates the world's expertise decides it can also produce its own?

When a brand steps up to teach and make someone feel more capable, a relationship starts to form -- which turns interest into buying decisions.

2025: The return of McDonald's Monopoly, "Great Jeans," and the era of AI slop, oh my!

Consumers aren't asking for brands to be perfect. They're asking them to be coherent, real, and relatable.

We've entered a new era of commerce, one that, for the first time, is not shaped by shoppers-it's shaped by systems.

Winning brands treat segmentation as the foundation of their "audience-led" approach, deeply understanding and serving customers of all kinds.

We've let programmatic algorithms prioritize cheap impressions over real connections, forgetting there's a person on the other side.

How can Lifesavers reinvent itself to fit changing consumer preferences? Trying to copy bestseller Nerds Gummy Clusters won't help.

If compliance becomes a differentiator rather than a constraint, brands that adapt earliest could set a new standard for trust and performance.