A list of top 5 predictions for enterprises in 2018 shows how vulnerable corporations are to cyber-attacks.
Messaging is expected to increase by 20% over the next 5 years to more than 2.7 trillion by 2022, up from 2.1 trillion this year.
When driving towards Marketing Intelligence, ("the processes and systems that can help turn information into actionable marketing decisions") firms must take direction from their customers.
This year's Cyber Monday was the biggest sales day for online and for mobile ever in the US. Online sales brought in $6.59 billion in total, while sales on mobile broke a new record by reaching $2 billion.
Humans are wired to want to share their most significant life events with those closest to them. So it's no surprise that so much of what consumers post about on social involves the full lifecycle of planning, celebrating, and sharing major milestones and most meaningful moments.
The holiday season is off and running for brands as a high-risk, high-reward period, and standing out from the competition may be the difference between financial success and failure for the year.
82% of US adults own or have ready access to a smartphone this year, up from 70% two years ago. While penetration is broadest among 18-44-year-olds, overall increases in adoption are being driven by older Americans.
Whether you're a retailer or a manufacturer, pricing and promotion spend is one of the largest costs of doing business. But it is also one of the most inefficient, says the report
According to the First Data study, "The Evolution of Branded Currency: 2017 Prepaid Consumer Insights Study," reported by Alex Palmer, when people use gift cards, most of them end up spending more than the full value of that card -- almost $40 more.
Why spend money on driving new users when you could spend the same or much less on those users who have already downloaded but haven't returned after the first or second day?