• Couples in the Workforce
    In an ideal world, men and women would be equally likely to be the breadwinner of a couple. But the analysis found that in the 50 largest metros, women were the main breadwinner in less than 31% of couples' households. In the 10 major U.S. cities with the highest rates of couples with female breadwinners, roughly three in 10 couples have a woman earning more than her partner.
  • Sales And Martech Traction
    The sales and marketing technology landscape has changed, says Craig Rosenberg, Co-Founder & Chief Analyst of Topo. Years of venture funding, resources, and buzz created a large swath of sales and martech companies.   In 2019 it will be time for these companies to show traction, and many of them won’t be able to. Looking to the new year, there is a long list of sales and marketing tech vendors that have ...
  • Digital Strategy Pitfalls
    According to an article in the McKinsey Quarterly in 2018, By Jacques Bughin, Tanguy Catlin, Martin Hirt, and Paul Willmott, most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. The processing power of today’s smartphones are several thousand times greater than that of the computers that landed a man on the moon in 1969. These devices connect the majority of the human population, and they’re only ten years old.According to the report, there are the five common digital strategy pitfalls companies companies must avoid. Pitfall 1: Fuzzy definitionsWhen we talk with leaders about what they mean by digital, some view it as the upgraded term for ...
  • Predictions From The Informed
    Among the predictions for the media, internet and communications industry for 2019 are that Cord-cutters are going to keep on cutting, but investors who think fixed 5G will be universally adopted should think again.
  • Thanksgiving Day To Cyber Monday
    The five-day period spanning Thanksgiving to the Monday following (aka Cyber Monday) this year delivered a concentrated dose to online retailers. Internet Retailer estimates that U.S. shoppers spent $22.55 billion online during the Cyber 5 period, up 19.3% from $18.90 billion in 2017.
  • Near Me Searching
    Google recently revealed that “near me” mobile searches (e.g., “H&M near me” or “pizza near me”) have increased 200%. As mobile searching has exploded, it’s fundamentally changing the way people shop today.  Uberall polled +1,000 holiday shoppers in the US + UK to find out.  Uberall, Inc., a location marketing solution for businesses competing to attract local brick-and-mortar customers, recently polled more than 1,000 smartphone users across the US and UK between December 7 and 11 to understand their “near me” preferences and behavior over the holiday season to date. 79% of all shoppers say they have already used a ...
  • Global Shopping Behaviors
    As the traditional consumer purchase journey continues to evolve, so too should the way merchants think about their sales opportunities. BigCommerce conducted a global survey of nearly 3,000 digital consumers to find out.
  • Top Ten Tech Trends for 2019
    Jupiter Research provides an assessment of what they find will be the critical developments in the tech space over the coming year. Developments that will impact upon, and be driven by, both players across the value chain and the consumers themselves.
  • Juggling Media
    When it comes to the media universe, the abundance in devices, services and content has never been more prevalent. With all of this technology at consumers' fingertips, pretty much all of them are focused on "all of it", says the report. According to the most recent Nielsen Total Audience Report, adults in the U.S. spent almost 10 and a half hours a day with media in the second quarter of 2018,
  • Veterans Connect with Brands with Military Discounts
    Military service members and veterans are increasingly seeking out military discounts when they shop online
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