Marketers can't reach their goals without knowing exactly who their target audiences are and how those people make purchases.
More than three-quarters of survey respondents said that they look at the channels that best reach their target audience when determining media budget allocations.
The fast-growing Hispanic population, increasingly willing to spend both online and in stores, deployed about $1.4 trillion in buying power last year.
Retail Holiday Planning Playbook survey indicates that notes and wish lists might be transitioning to the digital stage.
Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences.
If you're an e-commerce business, this might be the most important question you must answer in the next five years.
As online users bounce from desktop to mobile, cross-device tracking is now more than ever a crucial component for any digital marketing strategy.
Though YouTube reaches 81% of all Americans on the internet, and is particularly popular among millennials who watch it more than any cable news network (39%), it isn't just for the young, as 24% of YouTube's monthly visitors are baby boomers or older.
The first half of 2017 saw more retail store closures than all of 2016. Fosen notes that, In the middle of an economic recovery, hundreds of shops and malls are shuttering.
The speed of news generation and news consumption that digital media facilitates, makes newspapers and magazines, at best, a repository of second-hand information. Many feel that print journalism, especially magazine journalism, is becoming increasingly tough to practice,