• Designated Market Areas
    A monthly top-line demographic analysis of the most dynamic markets from Market Snapshots by Geoscape,® is part of an ongoing service providingunique data, analytics and actionable insights that will help target high-growth consumer segments, in this case, the Phoenix DMA. This month's market snapshot focuses on the Phoenix DMA, Designated Market Area: a region where the population can receive the same media offerings Highlights From The Report: The Phoenix DMA is the eleventh largest DMA in the nation with a total population of over 5.5 million people Over 27% of the Phoenix DMA is made up of ...
  • Common Avoidable Search Engine Marketing Mistakes
    Search engine marketing, or pay-per-click efforts, can help increase your organization's website traffic, boost sales and give you powerful ROI. However, your efforts can be easily undermined by common pitfalls.
  • Curb Appeal For Grocery Orders
    Nielsen and FMI estimate that Americans' total online grocery spending will reach $100 Billion between 2021 and 2023. Food and beverage retail is the next big sector that will feel the influence of digital shopping
  • YOY Ad Spend Performance Predictor
    New data released by data science and marketing technology company, 4C Insights, disproves skeptics predicting a doomsday scenario for Facebook, revealing a 19% increase in ad spend on its core platform, and Instagram quarter-over-quarter and a 48% increase year-over-year.
  • Back-to-School Shopping More Expensive This Year
    Back-to-school season is upon us, says Retail Me Not, and parents are starting to shop for essential school supplies ranging from pens to apparel.
  • Augmented Reality vs Virtual Realty
    Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset.
  • Digital and TV Advertising Overlap
    As consumer attention is increasingly split across screens, marketers are looking holistically at all touchpoints to find their audiences in the right place, at the right time. It's not enough anymore to look at digital media and TV advertising as separate channels.
  • Center Store Shopping
    The center of the store has faced some challenges in the past few years, says a new report by Nielsen. That doesn't mean, though, that consumers aren't interested in center store items.
  • Health Care Ads Produce Patients
    According to data released by Kantar Media from its 2018 MARS Consumer Health Study, US adults are increasingly looking for health information online, to the extent that half say the internet is the first source they go to when researching health and wellness.
  • Understanding Marketing And Media
    As marketing leaders head into next year's business planning and budgeting season, understanding the marketing and media landscape takes on added significance.
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