"Affiliate marketing is "carving out a piece of the digital advertising pie." Publishers ranked affiliate marketing ahead of display advertising in revenue generation abilities.
Differences in core values and media consumption habits of consumers living in the Heartland.
Account Based Marketing is the most-talked-about strategy right now in the B2B world. According to Forbes, 80% of marketers measuring ROI say that ABM outperforms other marketing investments
innovative technologies for displaying TV content without the staid grey box are set to offer consumers a new viewing concept and a fantastic opportunity to reinvigorate living room design.
Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television
Consumers are spending more time with major media each day, and all that extra time is going to digital media. Radio, though, has been quite resilient among traditional media.
In a survey of behaviors around online searching and shopping, 58% of Americans search for their next purchase, and 27% say that they use search engines to read product reviews.
The report does define millennials as a 20 year generation, born in 1980. The 37 Year Old Millennial is everything expected from a millennial, and in some cases more.
The iProspect report provides an analysis and overview of the trends and opportunities relevant for brands that are taking a strategic, performance focused approach to paid search marketing.
Asian American women are embracing new products, trends and experiences. They over index on travel to the Middle East, Latin America and Canada as compared to non-Hispanic white women.