As consumers become increasingly accustomed to shopping and completing transactions with voice technology, it's a natural progression to receive product or retailer coupons through the same medium.
Build and strengthen an advertising ecosystem that works for agencies, brands and consumers.
The consolidation of big tech's power, the collapse of privacy protections, and the unabated spread of fake news are the three biggest challenges facing the health of the internet.
Getting the best people into the most important roles does not happen by chance; it requires a disciplined look at where the organization really creates value and how top talent contributes.
While Amazon maintains a dominance in the smart speaker market, research from Kantar shows that overall device ownership in the US remains low, presenting ample opportunity for competitors like Google and Apple to step up.
last year just over half of retail sales in the categories studied by Forrester Research, (online sales plus digital-influenced offline sales), were impacted by a digital interaction. After years of surging, mobile commerce growth is easing up, says the report, and is now no greater than e-commerce growth
Sometimes the fortunes of the business are directly linked to the successful launch of a new product or service, putting a lot of pressure on a communications team tasked with getting maximum reach and reward ahead of a launch.
The pace of change has quickened in the consumer-packaged-goods (CPG) sector, with Consumer preferences and behaviors evolving at an ever-faster rate. E-commerce is producing new channels, nimble competitors are emerging each year, and disruptors such as Amazon are growing. Continuous and increasing change is the new normal.
2017 was a pivotal year in the media landscape, as U.S. pay-TV operators lost subscribers. Migration of subscribers is a global one, says the report, and analysts posit that it won't end anytime soon.
Respondents say they think consumer personalization will be the next big marketing trend in 2018, and 26% cite artificial intelligence.