Now is a good time to pause and look inward at what did and didn't work with your online business. As you resolve to make changes, building out your 2018 roadmap, the report provides a few resolutions for your consideration in the New Year.
Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022.
User-generated content, such as ratings and reviews, photos, and videos, can improve your business' bottom line. On average, when a product adds one or more reviews, that product experiences a 108% lift in traffic, a 65% lift in conversion and a 92% lift in sales.
Telephone survey response rates plummeted from 36% in 1997 to just 9% in 2012. For brands and researchers trying to improve response rates, new Gallup data on the use of incentives could provide some hope.
Until recently, technology was a tool: something that people consciously picked up or switched on to achieve a particular purpose. Today technology is increasingly embedded in every aspect of our lives.
Data is the lifeblood of AI, and in the last two years alone, approximately 90% of the world's data was created." In combination with processing power, data has allowed for companies to make greater advancements.
Sales reps tend to make common mistakes when leaving voicemails. Do your voicemails inspire others to call back? Or, are you committing common voicemail mistakes that keep your phone from ringing?
The headwinds facing traditional and online retailers in 2017 are numerous and well documented, says the study by Oracle/Marketing Cloud Chief.
Consumers are using nutrition and fitness product information and labels on food packaging to meet personal health goals.
Two principal challenges are facing many CEOs: how to manage their early transition into the top job, and how to keep up with fast-moving technology to better prepare themselves for the disruption that will more than likely confront their companies.