Online shopping and shifting consumer preferences, c-store retailers, and the CPG brands that sell products within them, are seeing real results from mobile offer campaigns.
Millennials are less brand loyal than preceding generations. A recent Daymon Worldwide global study showed that only 29% of millennials usually buy the same brand, compared with 35% of Gen Xers,
Today, consumers only spend $2 billion through voice shopping with smart speakers such as the Amazon Echo and the Google Home. But over the next few years, that amount is likely to soar,
Compared with all online shopping, the typical click and collect shopping basket is heavy on edibles like meat, produce, dairy and frozen foods. Dry grocery is important too, says the report, as it is included in 50% of click and collect shopping trips.
According to Michael Dimock, President, Pew Research Center, generations provide the opportunity to look at Americans both by their place in the life cycle, whether a young adult, a middle-aged parent or a retiree, and by their membership in a cohort of individuals who were born at a similar time. Generational cohorts give researchers a tool to analyze changes in views over time, says the report.
The report, which analyzed more than 2,000 films from Cannes Lions, revealed that men were 62% more likely to be shown as smart, and one in three men was shown to have an occupation compared to one in four women.
As the pace of change accelerates and the challenges facing businesses become more complex, leaders need new strategies, approaches and tools to navigate successfully into the future.
Amazon's pilot convenience store directs shoppers through an electronic glass gate activated by the store's app on their smart phones. When you walk out, it charges you and emails you a receipt.
From new channels for shopping to industry consolidation, and a string of store closings, the shopping experience has changed substantially from just five years ago, says the report.
Millions of Americans of all ages are blowing their cash in fancy brunch spots. Every age group admits to busting their budget on food and beverages.