Consumers in today's world are focused less on advertisements, and more on content. They don't care that your product is the best on the market. Rather, they want to know what value your brand brings them.
The number of US mobile-offer users grew 11% to 104 million in 2016. Usage is especially skyrocketing with millennials.
The internet is a beautiful and terrifying place, says a new study by Corra.com. It lets us reach more customers quicker and with less of a marketing budget, helps us stay in touch with customers through email marketing and a constant social media presence.
For many years, direct response advertising has offered consumers two primary ways of reaching out to marketers: the telephone and the web. Now, text has emerged as a third powerful communicator.
No matter which side of the political spectrum news/talk radio stations lean, the past year has seen steady growth in the format's share of listening audience across the board.
By almost any measure, the tech economy is booming, sales are growing, shares are up, and many MSPs and VARs have more business than they can handle. With so many companies now hiring tech workers, it's going to get more difficult to find the talent you need
Just a quarter of consumers indicated that secure browsing (including the presence of https) was most important to them when shopping online.
All marketers should have three key questions in their head at all times: What do consumers really think about my business practices? What marketing approaches can I use to tell them about our business? And where do they want to hear these messages?
Among households with both traditional TV and OTT, Traditional rules the roost in terms of time spent, as OTT continues to act more as supplemental viewing than the main stage.
Influencer marketing and content marketing are projected to be the fastest growing brand activation channels through 2020.