MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands' 2018 Marketing Technology report, more than two-thirds of marketers don't think there's such a thing as the "perfect stack" for marketing technology, believing instead that it's always a work in progress. The survey, conducted among 300 marketers in Q1 from companies of various sizes, found that the majority feel that the marketing technology landscape has evolved rapidly (48%) or at light speed (15%) over the past 3 years.
Recent research by GlobalWebIndex reveals internet users in the UK and the U.S. are ambivalent about self-driving cars. Internet users in the UK and U.S. are split down the middle between enthusiasm and concern about autonomous cars.
In an ideal world, men and women would be equally likely to be the breadwinner of a couple. But the analysis found that in the 50 largest metros, women were the main breadwinner in less than 31% of couples' households. In the 10 major U.S. cities with the highest rates of couples with female breadwinners, roughly three in 10 couples have a woman earning more than her partner.
The sales and marketing technology landscape has changed, says Craig Rosenberg, Co-Founder & Chief Analyst of Topo. Years of venture funding, resources, and buzz created a large swath of sales and martech companies. In 2019 it will be time for these companies to show traction, and many of them won’t be able to. Looking to the new year, there is a long list of sales and marketing tech vendors that have …
According to an article in the McKinsey Quarterly in 2018, By Jacques Bughin, Tanguy Catlin, Martin Hirt, and Paul Willmott, most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. The processing power of today’s smartphones are several thousand times greater than that of the computers that landed a man on the moon in 1969. These devices connect the majority of the human population, and they’re only ten years old.According to the report, there are the five common digital strategy pitfalls companies companies must avoid. Pitfall 1: Fuzzy definitionsWhen we talk with leaders about what they mean by digital, some view it as the upgraded term for …
Among the predictions for the media, internet and communications industry for 2019 are that Cord-cutters are going to keep on cutting, but investors who think fixed 5G will be universally adopted should think again.
The five-day period spanning Thanksgiving to the Monday following (aka Cyber Monday) this year delivered a concentrated dose to online retailers. Internet Retailer estimates that U.S. shoppers spent $22.55 billion online during the Cyber 5 period, up 19.3% from $18.90 billion in 2017.
Google recently revealed that “near me” mobile searches (e.g., “H&M near me” or “pizza near me”) have increased 200%. As mobile searching has exploded, it’s fundamentally changing the way people shop today. Uberall polled +1,000 holiday shoppers in the US + UK to find out. Uberall, Inc., a location marketing solution for businesses competing to attract local brick-and-mortar customers, recently polled more than 1,000 smartphone users across the US and UK between December 7 and 11 to understand their “near me” preferences and behavior over the holiday season to date. 79% of all shoppers say they have already used a …
As the traditional consumer purchase journey continues to evolve, so too should the way merchants think about their sales opportunities. BigCommerce conducted a global survey of nearly 3,000 digital consumers to find out.
Jupiter Research provides an assessment of what they find will be the critical developments in the tech space over the coming year. Developments that will impact upon, and be driven by, both players across the value chain and the consumers themselves.