The comScore monthly analysis of U.S. Web activity for March 2010 reports that auto manufacturers ranked as the top-gaining site category in March, growing 23% to more than 30 million visitors, as potential buyers researched vehicle options online. Automaker discounts and incentives compelled millions of Americans to visit auto manufacturer sites to seek information and investigate possible purchases.
According to the e-tailing group 9th Annual Merchant Survey, given the e-commerce essential role for today's retailers, 59% are planning to invest somewhat more in e-commerce than the 36% who did so in 2009. With a recovering economy and shifting channel priorities, 92% anticipate 2010 Internet revenues to increase over '09 with significant growth in the 6-15% range; just 8% report a flat or downward trend in their e-commerce business vs. 34% last year.
A recent joint study from Nielsen and Facebook, titled "Advertising Effectiveness: Understanding the Value of a Social Media Impression," analyzed survey data from more than 800,000 Facebook users with regard to more than 125 Facebook ad campaigns from 70 brand advertisers. The report provides quantifiable data that can be mapped to trusted advertising benchmarks: Ad Recall, Brand Awareness, and Purchase Intent.
According to the Chief Marketing Officer (CMO) Council's latest State of Marketing Report, corporate marketers expect to become less dependent on agencies and more self-sufficient with their own internal digital marketing infrastructures, talents and go-to-market capabilities. 46% of those surveyed said that investing in digital demand generation and online relationship building ranks among the top initiatives being taken to maximize the impact and value of marketing in 2010. 38% say they are exploring alternative media and new routes to market; 62% will be crunching customer data to improve segmentation and targeting. Most of this will be done in-house or by …
According to the findings of an Adweek Media/Harris Poll of 2,194 U.S. adults,86% of Americans say that compared to the TV shows themselves, television commercials seem louder. 57% say the commercials seem much louder. Just 12% say the shows and commercials are at the same level, and only 1% say the volume of the commercials is softer than the shows.
The new national survey from Arbitron and Edison Research, The Infinite Dial 2010, provides a selection of metric insights into the use and users of social networking, online radio, MP3 players, Wi-Fi, Broadband, mobile phones, and television.
According to the Executive Summary of the recent Mobile Marketing report from Borrell Associates, mobile media has emerged as the next big wave in advertising, mainly threatening the Web, but also peeling significant expenditures away from direct mail and yellow pages. Mobile marketing is set to reach dominant penetration levels faster than any medium before it, thanks to an existing installed base of cell phones (80% of the population) rapidly being exchanged for smart phones (currently about 31% of the population and growing). By contrast, when the Internet was born as a commercial medium in the mid-1990s, only 8% …
According to a new survey by the Pew Research Center's Project for Excellence in Journalism, in association with the American Society of News Editors (ASNE) and the Radio Television Digital News Association (RTDNA), America's news executives are hesitant about many of the alternative funding ideas being discussed for journalism today and are overwhelmingly skeptical about the prospect of government financing. Half of all those surveyed are confident their operations will survive another 10 years without significant new sources of revenue. Nearly a third believe their operations are at risk in just five years or less. And many blame the …
According to the findings from the "NewMediaMetrics 360 Cross Platform Study" by the Cinema Advertising Council (CAC), linking Emotional Attachment of consumers to brands in key categories to media across multiple media types and properties, movies beat other media in terms of favorable attachment. Michael Chico, President and Chairman of the CAC, concludes that "The emotional attachment that consumers have to the cinema environment... emphasizes the value that marketers achieve by associating their brands with the movies"
According to a new Bankrate.com poll by Princeton Survey Research Associates International, recession-weary taxpayers awaiting a tax refund check from Uncle Sam will not indulge in unbridled consumer spending this year. Instead, 84% of Americans receiving refunds intend to pay down debt, save or invest their windfall or use it for everyday necessities.