Window shopping is a pastime enjoyed by many, shopping without the "intention" of making a purchase.
Shopping cart abandonment might be the biggest obstacle to overcome during Black Friday/Cyber Monday weekend.
More than 72% of B2B buyers are watching videos to help them make their buying decisions, with more than half watching at least 30 minutes of content before they buy, according to Google Research.
African-American consumers continue to be some of the most influential in the U.S. when it comes to everything social and digital. Black women, in particular, have a unique sway over U.S. popular culture.
It is now all about tactical execution for industry leaders when it comes to driving the growth engine with impeccable operating performance. Focus, gaining market share, building trust, innovating organically or through M&A, and execution against best practices and benchmark norms are requisite.
A potpourri of popular social media platforms, and how brands and retailers can implement stratagies
Retailers try to get an earlier jump on the holiday shopping season, says Matt Lindner | Oct 17, 2017, and 51.6% of all merchants, surveyed by BigCommerce, expect Facebook to be their most effective digital marketing channel this year.
Feedback from customers and sales teams are the most important ways U.S. technology marketing executives are judging content effectiveness.
Most brands today collect loads of customer interaction data, says research reported by Sitecore. Everything from email opens and click throughs, white paper downloads to page views and time on site, to social engagement and browsing behavior.
Tailored messaging to Black Millennial Travelers can be highly influential in their booking decisions. 47% of those inclined to pay more would increase their nightly travel spend by $100 or more.