According to the "What Consumers Want From Marketing Emails" study from Technology Advice, 40% of the more than 1,300 U.S. adults surveyed ignore marketing emails. Of the 60% who do read them, only 16% do so on a regular basis.
Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat.
The software company Sharethrough recently commissioned a study from Nielsen to determine how consumers visually process mobile ads. The study applied eye tracking and neuroscience, the study of subconscious reactions in the brain, to mobile advertising.
According to new 2015 data from comScore Inc., in the new mobile economy, many U.S. consumers' home desktop PCs are fossils gathering dust as these consumers rely almost entirely on smartphones and tablets to access the Internet. In fact, says the report, 10% of U.S. Internet users only access the Internet on mobile devices.
A recent study by The Relevancy Group, reported by eMarketer, finds that, despite plans to increase personalization efforts, email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences.
Focusing on an under-researched segment of teens and young adult Millennials, a large driver of digital content consumption was that for the 62% majority, digital content just makes them feel good about themselves vs. 40% reported for TV.
Global branded entertainment revenues posted faster year-on-year growth in 2014, as paid placements in television, film and digital media, combined with consumer event marketing and sponsorships, posted a 6.3% increase to a record $73.27 billion.
The number of US Instagram users increased nearly 60% in 2014, bringing the social network's US monthly user base to 64.2 million people, according to new figures from eMarketer.
Among 1,210 TV viewers aged 16-74 who watch at least 5 hours of TV per week and who have broadband access at home, ad avoidance is a factor in time-shifting, but not the main one. 60% of respondents cited the convenience of watching on their own time as the primary benefit, vs. only 37% saying skipping ads was favored.
With the rise of professional digital video content over the past five years, leading marketers have begun to move all or a portion of their TV budgets into digital video efforts.