• Newspaper Readership
    Newspaper Readership

    Sometimes just a fragment of data just happens to fit a need, or, becomes a building block for a larger picture. Here's one of those pieces from the Newspaper Association of America, www.naa.org.

    Newspapers continue to reach the majority of American adults every day, particularly on Sundays. On an average weekday 78.2 million adults read a newspaper. Over five weekdays that number grows to 101.8 million adults. An average Sunday pulls 91 million adults. Over four Sundays the number jumps to 106.9 million

    Newspapers are read regularly by all age groups:

     +--------------+--------+---------+ | ...
  • Control Freaks
    Control Freaks

    Aram Sinnreich, Jupiter senior analyst, says in a new report that “media companies competing for the attention of consumers must consider that while the key barrier to online entry and success used to be infrastructure, it has shifted dramatically to advertising and marketing."

    Jupiter Media Metrix reports that the total number of companies controlling 50 % of US user minutes online shrank 64 %, from 11 to four, between March 1999 and March 2001. Even more drastic was the drop in the number of companies controlling 60 % of all US minutes spent online: from 110 ...

  • Catalog Sales Decline
    Catalog Sales Decline

    Most indicators in the Abacus Spring 2001 Catalog Industry Trend Report showed declines of up to 4.5%. Between the years 1998 and 1999, among the members of the Abacus Merchants Alliance, consumer dollars spent increased by 21.8%, per household expenditures jumped by 15.3%, and transactions and order size rose by nearly 11% and 10%, respectively.

    But between 1999 and 2000, the industry contracted, with dollars spent and transaction levels falling by 4.5%. In 2000, alliance members received $17.6 billion from 142 million transactions, down from $18.2 billion for 148 million transactions seen in 1999.

    More ...

  • Reel Them In
    Reel Them In

    The new eMail Marketing Report from eMarketer concludes that e-mail is the perfect vehicle to "get in front of" customers and prospects. E-mail is the most popular online activity among internet users, both at home and at work.

    A critical finding in the report, in addition to projections and attitudes, is the fact that "click-through," no matter who measures it, is ten to fifteen times better than banner ads. Here are the results of several research firms' studies on this subject:

    Average Opt-in eMail and Banner Ad Click-Through Rates in the US, 2001


  • Coming To A Newstand Near You
    Coming To A Newstand Near You

    According to a recent issue of The New Single Copy magazine, the most current retail class of trade breakout indicates that the three largest categories of sales outlets - Supermarkets, Discount Stores, and Bookstores - all increased their market share of magazine sales during last year. Here's the most current distribution lineup for magazine sales (thanks to one of our alert readers for spotting the data):

    % of Total Magazine Retail Sales by Channel

     +--------------------+--------+--------+ | | 2000 | 1999 | +--------------------+--------+--------+ | Supermarkets | 45.10% | 43.91% ...
  • FSI On The Web?
    FSI On The Web?

    eMarketer's eAdvertising Report quotes Wirthlin Worldwide saying that 80% of internet users in the US ignore banner ads! But Cyber Dialogue found that online coupon downloaders are more receptive to banner ads than general internet users -- 46% compared to 39%, respectively. And this "coupon download" population is more likely to do a host of shopping and shopping-related activities online compared to their general internet user counterparts.

    In a 2001 study, Cyber Dialogue finds that 14.9 million US adults, or one-fifth of the country's online population downloaded online coupons within the last three months. ...

  • Meet The Listeners
    Meet The Listeners

    "Sellers, planners and buyers have told (Arbitron) that Webcasting's ability to deliver a targeted message to an upscale, Internet savvy audience is the medium's most compelling benefit for advertisers today," said Bill Rose, general manager and vice president, Arbitron Webcast Services. Webcast Audience Profile initially revealed some of the specific characteristics of the Web radio audience.

    The survey determined that listeners of NetRadio channels are well-educated, upscale and Internet-savvy.

    - 73% of NetRadio's audience graduated college or have post-graduate degrees

    - 9% live in homes with more than $100,000 annual income

    - ...

  • Better Things To Do?
    Better Things To Do?

    According to a recent Reuters release, the vast majority of weekday TV shows in broadcast syndication suffered national household ratings declines compared to the previous year as shown in the recently concluded Nielsen May ratings sweep.

    Off-network sitcoms generally posted weak performances. Court and talk shows were mostly down, with four veteran programs dipping by more than 20%. Relationship and game shows were mixed. The top magazine shows were among those to hold up the best.

    Researchers reported that households using televisions were down 2% Monday through Friday 7 a.m. to 8 p.m., compared ...

  • A New Democracy
    A New Democracy

    According to a recent release of the latest in three annual studies by The Media Audit, minority participation on the web is rising sharply. Senior citizens and homemakers are joining the web audience at an impressive rate.

    - Men age 18+ increased by 26% during the past three years

    - Women now make up more than 48% of the total web audience.

    - 44% of African-American households are now on the web

    - Among Hispanic households, 42% are now on the web

    - Asians were quick to embrace the web with more ...

  • Down Is Still Up, Slightly
    Down Is Still Up, Slightly

    A recent report by the Publishers Information Bureau shows that ad revenue and ad pages for leading magazines fell noticeably in May compared with May 2000. " There are not many months left for good news to come out," said Robert J. Coen, senior vice president and forecasting director at Universal McCann in New York.

    His June, 2000 forecast for 2001 was that ad spending would increase 6.5 % from 2000. He reduced that estimate in December to an increase of 5.8 % after witnessing the decline in ad spending in traditional media by ...

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