A deeper look at Online sites, destinations, searcher demographics, advertisers and advertising types and sizes for Education and Careers
According to new research conducted by Jupiter Research and sponsored by iProspect, 62% of search engine users click on a search result within the first page of results, and a full 90% of users click on a result within the first three pages of search results. These figures were just 48% and 81%, respectively, in 2002. (But even beyond the benefits of being found within the first three pages of results, the study reports that brand equity is bestowed upon those entities listed in the top results.
A new study by Arbitron and Edison Media Research finds that the weekly Internet radio audience increased by fifty percent from 2005,(satellite radio awareness tops sixty percent of the U.S. population, while the AM/FM radio audience remains strong. The report chronicles this expansion of the radio market and its implications for advertisers and media planners.
New findings from a national survey of cell phone owners by the Pew Research Center, the Associated Press and AOL provide a detailed picture of the role of the cell phone as an integral communications tool in modern life. Seventy-four percent of the Americans who own mobile phones say they have used their hand-held device in an emergency and gained valuable help. But 32 percent of men and 25 percent of women admit they sometimes don't drive as safely as they should.
Paul Loughrey, writing for GamesIndustry.biz, reports on a new survey, conducted by Nielson Interactive and Double Fusion, which says that in-game advertising yields significant results in product awareness and purchasing decisions, showing that in-game advertising generates a 60 percent improvement in new product awareness, and that 3D advertising creates nearly twice that of static 2D billboard advertising.
A deeper look at sites serving consumer search for computer, electronics and technology, including site identification, viewer demographics, advertisers, ad types, sizes and delivery.
comScore Networks in it's recent analysis of the state of online banking in the U.S., found that the number of online banking customers grew to nearly 40 million during Q4 2005, a 27-percent increase over the previous year. Serge Matta, director of comScore Financial Services Solutions, said "Consumers continue to migrate to online banking, with the nation's largest banks attracting more than 8.5 million new online banking customers in 2005,"
According to a new forecast from IDC, Internet video services will generate over $1.7 billion in revenues by 2010, an increase of more than $1.5 billion from 2005 totals. Internet video services are on the brink of becoming a mainstream phenomenon in the United States.. Much of this growth will be fueled by a surge in the amount of premium content made available online.
According to the Spring 2006 Newspaper Audience Database (NADbase) report, released by the Newspaper Association of America, 116 million adults are reading the newspaper over the course of a week, and 55 million Internet users visit a newspaper Web site over the course of a month, Unique visitors to newspaper Web sites jumped 21 percent in 2005, and page views increased by 43 percent over that same period. Newspaper web sites attracted 14 percent more 25- to 34-year-olds and 9 percent more 18- to 24-year-olds.
The Interactive Advertising Bureau (IAB) and comScore Networks, Inc. recently announced a new study showing a positive return on investment (ROI: the ratio of generated revenue to advertising expense) and significant conversions both online and offline for companies that participate in online local, directory and classified advertising.