According to Salesfloor's 2016 Omnichannel Retail Associate Study, as the number of consumers shopping online continues to grow, retailers are struggling to replicate the service they provide in store into their e-commerce sites
About 6.4 billion "things" are currently connected to the internet, and Gartner predicts that this number will reach 20.8 billion by 2020.
Millennials are less brand loyal than preceding generations. A recent Daymon Worldwide global study showed that only 29% of millennials usually buy the same brand, compared with 35% of Gen Xers.
You don't have to be a neuroscientist to do genius email marketing, but it certainly helps, says the report. The report shows how top brands are using the secrets of the human mind to design and write email (consumers) can't resist.
When it comes to mobile ads on the smartphone, marketers have an array of options that they can use to motivate consumers to take action. Each option is as unique as the individual consumer, and each provides marketers with many opportunities for engagement.
In the e-commerce industry, Germany has the highest Facebook CTR (Click Through Rate) at 1.62%, followed by the United States at 1.54%, as Global Facebook CPM (Cost Per Thousand) grew 65% year-over-year to $6.33, with a global CTR of 1.29%.
The continued growth of e-commerce, the rise of subscription and home delivery services, and the increasing use of mobile commerce is forcing retail marketers to re-think how they market, engage, and sell products.
According to a new study and report by OpenMarket, SMS is the first choice for customers age 18-34 engagement, with texting cited as the most preferred communication channel for receiving notifications from businesses.
OOH has a storied history that can be traced to obelisks in Egypt, circus posters in the 19th century, and a holiday campaign from Coca-Cola in the early 20th century.
According to a new analysis of the importance of Google My Business for local Search Engine Optimization, reported by ClickZ, it is essential.