A deeper look at Online auto viewers and advertisers, including demographics, ad sizes, styles and delivery.
According to the BIGresearch Consumer Intentions & Actions Survey, in June the confidence in the economy declined for the third straight month to 36.1%, an almost 3 point decline from May (38.7%) and a ten point drop from 2005 (46.3%).
According to Parks Associates' Broadband Market Updates: Beyond Bandwidth, DSL service providers have reversed their fortunes in new subscribers, averaging in the past 12 months 200,000 more new accounts per quarter than their cable counterparts, but they have sacrificed revenues to do so.
According to a TVB analysis of Nielsen Media Research figures in the just-completed 2005-06 television season, total broadcast delivered a combined 35.75 primetime HH rating over the season, surpassing last year's 34.78 and beating ad-supported subscription TV's 32.87, an 8.8% advantage.
Shortly before the World Cup soccer tournaments began, 5,000 Internet users across seven different countries, including England, France, Germany, Netherlands, Portugal, Spain and the U.S., voted for their favorites. Who's to know?... but it provides a perspective for water cooler discussions.
comScore Network recently released an analysis of the online travel market in the U.S., finding that nearly 150 million consumers visited a travel Web site in 2005, a 35-percent increase over the previous year. Annual online travel revenues exceeded $60 billion in 2005, representing a 20-percent increase versus 2004, with all travel segments posting gains.
New data from WAN's annual survey of world press trends released at the 59th World Newspaper Congress and 13th World Editors Forum in Moscow, Russia, showed that paid circulation grew +0.56 percent worldwide in 2005 from a year earlier, taking global sales to a new high of 439 million daily. With free dailies added, daily circulation increases to 464 million, a +1.21 percent increase from the total of paid and free dailies in 2004. Free dailies now account for 6 percent of all global newspaper circulation and 17 percent in Europe alone.
According to the latest Harris Poll, the number of adults who are online at home, in the office, at school, library or other locations continues to grow at a steady rate. In the past year, the number of online users has reached an estimated 172 million, a five percent increase. Harris Interactive calculates that 77 percent of U.S. adults are now online, up from 74 percent in February/April 2005, 66 percent in the spring of 2002, 64 percent in 2001 and 57 percent in spring of 2000. When Harris Interactive first began to track Internet use in 1995, only nine …
The recently released Vertis Customer Focus 2006: Drug Store study shows that 58 percent of adults visited a drug store in the last 30 days to make a prescription purchase, decreasing over the last six years, from 62 percent in 2004 and 64 percent in 2000.
Telephia, a measurement information provider to the mobile industry, announced research that shows that more than two million, or 1.4 percent, of the U.S. wireless user base subscribed to a mobile video plan during the first quarter of 2006. The average U.S. mobile TV subscriber spends $40 a month more on wireless services than non-TV subscribers.