According to a new research report, Exploring the Role of Value in Mobile Advertising, conducted by Millward Brown, in partnership with SessionM, brands have an opportunity to break through low favorability of mobile advertising by offering more tangible value in their marketing content.
According to the re:fuel 13th annual College Explorer survey, 22 million college students heading back to the 2013-2014 school year this Fall control a massive $404 billion in total spending power, including $117 billion in discretionary purchasing and $287 billion in non-discretionary spending (tuition, room & board and school supplies). This represents a 12.5% jump in total spending and a 30% increase in discretionary spending during the last five years.
According to a new Magna Global forecast, the global advertising market is expected to grow by +3.0% this year, to $486 billion, slowing down from 2012 (+3.9%), and then accelerate by +6.1% in 2014, to $515 billion.
According to Nielsen and the Association of Hispanic Advertising Agencies, 15 million upscale Latinos in the U.S. accounted for 29% of the country's Hispanic population in 2012, 37% of the group's total spending power, and is expected to double in size by 2050.
A 2013 Delphi Panel of experienced management in the media industry, anticipating media's future in a study by Borrell, contributes to a future knowledge base that will have value in planning for what's coming for media in the next decade and beyond.
According to a recent Nielsen Cross-Platform Report, nothing is growing faster than the adoption of portable devices and the consumption of content on these devices. Smartphones and tablets have revolutionized our ability to be connected to each other and to our favorite shows at all times.
According to a recent report from the Economist Intelligence Unit, reported by Marketing Profs, only six in ten senior business leaders view their companies as customer-centric, and only 56% report a clear understanding of customers' tastes and needs.
Advertisers are increasingly spending more money on digital properties, and by 2017 analysts expect almost 3.8 billion dollars will be spent. According to the annual PriceaterhouseCoopers report on digital advertising, overall spending is expected to dramatically increase to $3.8 billion in 2017, when it will represent a quarter of overall advertising, from $2.4 billion in 2012.
According to the Pew Research Center, 34% of American adults report ownership of a tablet, almost double the 18% adoption rate in April 2012. The report says that adoption spikes in the 35-44 age bracket, and appears to rise alongside educational attainment and household income level.
According to a recent worldwide study conducted by Be On, the new AOL global branded content business, the majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising. Although TV is considered a key awareness driver, 78% of respondents in Europe and 58% globally said they could achieve greater engagement and scale with online video.