The recently released Digital Marketing Dialog Survey, sponsored by BtoB, the CMO Council and USA Today, finds that new-customer lead generation is the top purpose of companies engaged in digital marketing. This motive, cited by 83% of respondents, outpaced both brand awareness and recognition (68%) and improved customer relationships (67%). 63% of marketing and advertising executives in the survey see digital marketing as having a high or very high level of strategic importance within the organization. Moreover, more than three-quarters of respondents said they planned to increase their budget for digital marketing next year.
According to a survey by the Pew Internet & American Life Project, relatively poor Internet users in California are more wired and have more online experience than their peers in other parts of the nation. It turns out that the digital divide is not as pervasive in California as it is in the rest of the country, says the report.
According to the December Consumer Intentions and Actions Survey by BIGresearch, nearly a quarter of consumers surveyed who purchased or leased a new vehicle in the past six months said they did so because financing deals and incentives were too good to pass up, while the same number cited repairs as the reason behind the purchase. "Automobiles are big-ticket items, and consumers are looking for value in a competitive market," said Gary Drenik, president and CEO of BIGresearch.
According to the latest report from ZenithOptimedia, advertising spending in North America should surpass $154 billion this year, and grow to over $176 billion by 2006. The report, from John Perriss, Chief Executive at Zenith, offers experienced logic for the growth.
In a survey of 125 marketing executives recently, Patrick Marketing Group finds that 50% of US marketing executives expect their spending on seminars and events to increase in 2004 over this year, as reported by eMarketer. The report finds that 48% plan to spend more on electronic advertising next year and 40% say they will spend more on online marketing, while 29% say they will spend on keyword purchases next year.
Harris Interactive has been tracking the public's weight annually for 20 years. In 1983, by their measures, 58% of all adults over 25 were overweight. Last December that number had risen to 80%. And the proportion of adults over 25, who were 20% or more over their recommended weight, had increased from 15% to 33% over the last 20 years.
A recent study by META Group, Inc. expects the majority of phones to include photo capability within two to three years with the cost of adding cameras to mobile phones becoming Only $2-$5 per phone. However, they warn, for many organizations cameras represent a significant liability or security risk such as inappropriate candid shots of employees, pictures of production lines. While the quality of most cameras in current phones is poor, it nonetheless represents a potential channel for leaks of sensitive data or other images that can produce unintended consequences.
According to the BIGresearch Consumer Intentions & Actions Survey in December, consumer confidence is ending on a high note with 48.3% very confident/confident in the future of the economy v. 44.2% in November. Consumers also more confident than they were 1 year ago, when 43.9% were confident in a strong 2003. Worry about political and national security issues continues to fall and closes the year under 20% for the first time, as only 17.7% continue to be concerned.
According to Ipsos-Insight, interest in high-definition television (HDTV) continues to rise among American consumers as television set prices continue to drop and cable and satellite operators move to include more HD programming. The survey compared current consumer interest, probability of purchase, awareness, and familiarity with last year's levels.
The eSpending report from Goldman, Sachs & Co., Harris Interactive, and Nielsen//NetRatings shows that nearly one in three or 42 million shoppers reported to have completed their online holiday shopping. Additionally, the latest weekly report showed that excluding travel, consumers spent $2.7 billion online last week, an 18 percent weekly increase and an increase of 85 percent as compared to the same week last year.