• New Web Sites for Online Retailers
    According to Internet Retailer's recent monthly survey, retailers are creating interactive page treatments and adding video, customer reviews and other advanced features. Merchants also are making site optimization a top priority and redesigning their web sites to achieve speedier navigation and faster performance. The survey finds retailers updating their web sites, with 49.9% of merchants having rolled out a new design in the past year.
  • More Entertainment on Computer Than TV for Millenials
    According to Deloitte's State of the Media Democracy survey, three-quarters of Millennials (ages 14 to 25) view the computer as more of an entertainment device than their television. Ed Moran, Deloitte director of product innovation, notes that "This (early-adopter) generation of consumers was the first to be raised on the Internet and is united across borders and cultures by their digital media preferences, so the implications for global marketers are unprecedented."
  • Change Noted In Consumer Spending Expectations
    According to the latest ChangeWave survey of U.S. consumers, conducted January 5-9, editors Paul Carton and Jean Crumrine suggest that this latest survey shows some intriguing signs that consumer spending may finally be stabilizing after a prolonged slowdown. While overall spending still looks terrible, they say, the 90-day outlook is not quite as horrible as it was in the December 2008 survey. Fifty-seven percent of U.S. respondents said they'll spend less during the next 90 days than they did a year ago -- but that's three points better than in the December survey. Another 13% said they'll spend more -- …
  • Ad Specialties Lowest Cost-Per-Impression
    According to a new research study conducted by the Advertising Specialty Institute (ASI), among businesspeople over age 21, revealed that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available. The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media. According to Nielsen Media data, says the report, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is …
  • Non-catalog Direct Mail and Acculturation Segmentation Boost Hispanic Response
    A new survey from the Direct Marketing Association, complementing earlier research that focused on the Hispanic market from the consumer view point, presents the business side of marketing to Hispanics to provide benchmarks on the use of direct marketing methods in order to reach the Hispanic audience.
  • Line Length Matters
    According to a new study by Epsilon on the importance of the subject line in an Email promotion, shorter subject lines do generally perform better than longer ones, but the relationship between subject line length and response is weaker than previously thought. Though the research showed that, overall, shorter subject lines correlate with higher open rates and click rates, subject line word order, word choice, and brand and audience awareness are also critical success factors.
  • Online and Interactive Video Advertising Hot for 2009
    According to a recent survey of more than 400 senior-level decision makers, conducted by PermissionTV, online video is the top priority for digital marketing budgets, along with a strong preference among marketers for increased sophistication and interactivity in online video capabilities to promote their brands. The study finds that more than two-thirds of respondents identified online video as a primary focus of their 2009 digital marketing campaigns, as respondents consider interactive video experiences to be the next evolution for online video. 62 percent believe that non-linear, interactive storytelling will become the most effective medium for marketers.
  • Legacy Media and New Media Meld: Mass Communications Succumb to Communications by the Masses
    According to the third annual U.S. Media Myths & Realities survey by Ketchum and the Annenberg Strategic Public Relations Center, the melding of media means that content deliverables once owned by a specific medium are now found on nearly all platforms, creating a participatory and fragmented media landscape.
  • Five Billion Mobiles Worldwide By 2012
    According to Informa Telecoms & Media's Global Mobile Forecasts, annual revenues from the global mobile market will top (US) $1.03 trillion by 2013, when the number of subscriptions worldwide will have risen to more than 5.3 billion. It took over 20 years to reach 3 billion subscriptions, says the report, but another 1.9 billion net additions are forecast in just six years, with the global total nudging past the 5-billion milestone in 2011.
  • Magazine Advertising Down, But Household Basics Endured
    According to Publishers Information Bureau (PIB), total magazine rate-card-reported advertising revenue for the full-year 2008 closed at $23,652,018,533, posting a 7.8% decline against the previous year. A total of 220,813 advertising pages were generated throughout the year, a drop of 11.7% compared to 2007. In the fourth quarter, PIB revenue showed a 13.8% decrease compared to 2007's fourth quarter. There were 60,814.50 advertising pages counted for the quarter, a decline of 17.1% compared to the same period in 2007.
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