Online consumer spending in the US grew by 41 percent in the second quarter of 2002 to reach $17.5 billion, compared to a year ago, according to comScore Media Metrix. During this period, online travel spending rose by 46 percent to $7.8 billion, while non-travel sales grew by 28 percent to reach $9.7 billion.
DoubleClick Inc. released the results of its Marketing Spending Index this summer, the first of a bi-annual survey designed to track trends and acceptance of both offline and online marketing tools. The study of nearly 200 marketing professionals in the U.S. shows marketers to be cautiously optimistic about the growth of their media budgets for the remainder of 2002. The study also reveals that websites have already become a critical sales channel, and a larger proportion of respondents expect web sales to increase over the next 12 months than any other sales channel.
Based on audience measurement, by AC Nielsen, of more than 50,000 U.S. panelists who have home Internet access, the audience data for Multi-Category Commerce sites and for News and Information sites is presented here. Females continue to lead the shopping sites, while an even split is seen for the week of July 14th in viewing the News and Information sites.
According to a Q2 2002 study from the Selig Center for Economic Growth at the University of Georgia's Terry College of Business, between 1990 and 2007, the buying power of US Hispanics will rise by a whopping 315%. Selig explains that this compares to the buying power of whites which will rise by roughly 111% over the same time period.
For those serving the education markets, Nielsen//NetRatings reports that traffic to education and university Web sites jumped 34 percent to nearly 3.3 million Web surfers at-home during the week ending July 14, as students gear up for fall semester.
Advertisers, with their sights on a very specific ethnic market, may find this sharpshooter approach valuable in New York City and, presumably, in other heavily populated urban areas as well. The Independent Press Association-New York, finds that the number of newspapers and magazines published in New York City is continuing to grow, hitting 270 publications that target the diverse population of the biggest U.S. city. Last year's survey found 198 ethnic publications in the city, a number roughly triple that of a decade ago.
More Americans say they are generally interested in international news, but almost all of the increased interest in international news has come among a narrow, highly-educated segment of the public: affluent Americans, college graduates and older people. Those who are younger, less educated and have lower incomes are not significantly more interested in overseas news coverage than they have been in the past.
According to the latest release from the Radio Advertising Bureau, May 2002 National ad sales soared with an 11% gain while local dollars rose 1%. The combined total revenue was up 3% over May of last year. "Radio’s sustained increase since March of this year is indicative of the medium’s resiliency and its unique ability to address advertisers’ needs at a moment’s notice," noted Gary Fries, President and Chief Executive Officer, RAB
Carlos Pelay. President of Media Economics Group, providing competitive intelligence for the advertising and media industry, recently summarized several new research studies and sources concluding that they continue to underscore the importance of the Hispanic market and of using Hispanic media to reach them. And, he says, some of the latest research helps to strengthen the second plank in the Hispanic marketer's sales pitch: "Why in Spanish?"
comScore Networks reported that in seven of the 10 largest U.S. markets the audience for major newspaper Web sites grew much faster over the past six months than the markets' total Internet user base. The analysis, conducted by the firm's comScore Media Metrix division, also revealed that visitors to the majority of these sites spend more money online than the average Internet user.