• ePacifiers

    According to a study by Gartner Inc, 42% of Internet users check their business email while on vacation, while 23% check email on the weekends. Maurene Caplan Grey, Gartner senior research analyst, said, "We've become a country that thrives on being connected. The thought of communication happening without our knowledge keeps us tethered to the workplace."

    On average, the report estimates, business users spend 49 minutes per day managing email accounts.

    - 53% of business users check email six or more times a day.
    - 34% of users check email constantly throughout the day.

    The Gartner survey ...

  • More Internet Branding Support
    More Internet Branding Support

    Business Week, in a recent article on Online Advertising, presented a compelling case for making the medium a part of the media plan, supported by studies from several sources. They point out that, according to PricewaterhouseCoopers, U.S. advertisers spent $8.2 billion online in 2000. By comparison, outdoor advertising reported $1.8 billion in sales last year, and the cable-TV ad business generated $11.2 billion.

    According to Nielsen/Net Ratings 174 million Americans are on the Net. And in June, the average Web user spent about 16.5 hours online, at work and at home, says Nielsen.

    A ...

  • Self Improvement Improvement
    Self Improvement Improvement

    A recent article in the New York Daily News by Nancy Dillon reported that June ad pages in magazines dropped 18.6% over the same month last year and 3.8% over June 1999, according to new figures by the Publishers Information Bureau (PIB). Business and technology magazines, which last year reaped a treasure trove from heavy dot-com spending, were hardest hit.

    Nina Link, PIB's CEO, said "back in February, people were hopeful that the second quarter would be stronger than the first. That hasn't happened. Now the real question is whether we'll see an upturn later this ...

  • An Imposition Proposition
    An Imposition Proposition

    In spite of the fact that consumers may not yet embrace the concept, "pop-unders" are subtly becoming ubiquitous. It is definitely an advertising medium that must be carefully selected since measurement so far is inconclusive on the reader's attitudes.

    According to a new report from Jupiter Media Metrix, sites do benefit from pop-up or "pop-under" campaigns. (Pop-ups appear when you log onto a site; pop-unders appear when you close out.) These efforts boost page view numbers even though users themselves may have had little desire to visit the advertiser's actual Web site. In the case of ...

  • The Listening is Easy
    The Listening is Easy

    From Edison Media Research comes a new study of "Radio's Future: Today's 12 to 24 year olds" to assess the Arbitron findings showing a continuing drop in listening time among this age group. Though the impact of the data collected may be of greater relevance to stations in planning their market offerings, the psychographics of these 52 million people are well worth understanding in planning any media campaign of marketing strategy.

    Very few radio stations target this demographic. In most markets, there is not a single radio station that researches 12-17s, and at best there ...

  • Customer Satisfaction Counts
    Customer Satisfaction Counts

    New Jupiter CRM (customer relationship management) research, reported in a recent press release, shows that 74% of businesses will spend more money on CRM infrastructure in 2001 than they did in 2000—with a majority committing to increasing their spending by as much as 25 to 50%. The report goes on to say that the number of individuals seeking online customer service will jump from 33 million in 2001 to 67 million in 2005. Jupiter analysts warn, however, that companies must build a consistent customer experience across all channels.

    "Although the current state of the economy is ...

  • Don't Sweat Placement
    Don't Sweat Placement

    According to new research conducted by Roper Starch for the Newspaper Association of America, full-page newspaper ads are noticed by readers 39% more often than quarter-page ads. The study, measuring more than 650 newspaper display ads across a variety of national and retail advertising categories reported that readers also notice color ads more frequently.

    Four-color newspaper ads get readers' attention 20% more often than black-and-white ads and 13% more often than similar two-color advertisements. And, full color in an ad increases in-depth reading by more than 60%, compared to black-and-white advertising.

    - Same-size ads with ...

  • Web Ads... Who, Why, Where, What..
    Web Ads... Who, Why, Where, What..

    Here's a snapshot of web advertising in the 3rd week of June, 2001. AdRelevance/Jupiter MediaMetrix recently released these data.

    First, the top 10 locations where ads were placed during the period. This rank is based on the number of views (impressions).

     +------------------------------+---------------+ | Web Type | Impressions | +------------------------------+---------------+ | Portal | 7,686,986,000 | | Shopping & Auction | 2,136,560,000 | | Incentive | 1,628,998,000 | | Telecom & Internet Telephony | 1,103,728,000 | | General News | 927,882,000 | | Travel, Maps & Local | 788,102,000 | ...
  • Cyberspace Radio Is Back
    Cyberspace Radio Is Back

    According to Jupiter Media Metrix forecasts, by 2005, nearly 5 percent -- $1.4 billion -- of an estimated $30 billion spent on radio advertising will be for Internet radio ads and Frank Thorsberg of IDG reports that new technology will permit the Web versions of broadcast radio stations to sidestep labor concerns that pushed many for-profit stations off the Internet in April.

    Ad-insertion technology adopted by Clear Channel Communications is expected to provide more music options on Web radio, but listeners will get more targeted advertising from stations that want to make money online.


  • Consumer Confidence And The Titanic Orchestra
    Consumer Confidence And The Titanic Orchestra

    You probably should not "blame it on the market," but rather pick your way through the minefield. There are several positive sectors to target, and many creative strategies to tackle the tough ones. But keeping informed and alert to the marketplace in which you're dealing is paramount!

    From the AP and business press comes the most recent reports from the The National Bureau of Economic Research indicating (surprise) that the economy has definitely weakened enough in the past 12 months to cause economists to consider the possibility of a recession, typically defined as ...

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