According to a new study over a 20-month period to determine what makes a pitch successful (whether or not an editor responded to the pitch,) : If editors want to "show their readers something" 'size,' 'ideal,' 'image,' and 'chart' were among the top 15 highest-performing words in subject lines.

Nearly all have a website, and many are even getting on board with more recent trends in digital marketing like using tech to automate email and other processes. This Roundup, presented by Citrix ShareFile, is to help small businesses and their partners understand where they fit in to the digital landscape.

While parents with children in grades K-12 plan to do the majority of their back-to-school shopping in brick-and-mortar stores this fall, a few product categories swing much more heavily towards online shopping, especially technology.

US marketers have a struggle on their hands this year when it comes to email deliverability. Fewer than 70% of emails sent by US marketers have been delivered to the inbox.

Mobile commerce is now mainstream, no longer an afterthought. According to global retail leaders, reported by Katie Evans, Internet Mobile Editor, the 2017 Mobile 500 are reaping the benefits of mobile, and are projected to grow their mobile sales 53.4% to roughly $220.4 billion this year.

The growing impact of Millennials on society and every industry is why Millennials are a force to be reckoned with.

B2B marketers must do more than measure activities like click-through rates and event attendees. They need to show how their activity directly affects business results, providing insight on the things that matter most to their executive peers and the board: growth in revenue, profit, and customers.

According to the National Retail Federation, back-to-school and back-to-college spending is forecast to increase this year, according to various recent reports. It's not too late for a look at back-to-school trends.

improving the quality of leads generated is a top priority for 77% of marketing influencers. The quality of leads handed off to sales significantly impacts an organization's ability to achieve the next most important goal of acquiring new customers.

With keys to drive ROI ahead of Labor Day, merchandisers could see up to a 5% sales gain and close out the summer strong by making key adjustments.