by Jack Loechner on Apr 30, 6:15 AM
Adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year, and digital video viewing across devices is driving the growth.
by Jack Loechner on Apr 29, 6:15 AM
10% of Americans own a smartphone but do not have broadband at home, and 15% own a smartphone but say that they have a limited number of options for going online other than their cell phone.
by Jack Loechner on Apr 28, 6:30 AM
According to the Silverpop 2014 Email Marketing Metrics Benchmark Study, the poorest performing marketers saw an average opt-out rate of 0.5% per campaign. Though sounding negligible, it could add up to hundreds of thousands of subscribers in a year.
by Jack Loechner on Apr 27, 6:15 AM
New data from Aspect Software finds that texting presents a new opportunity for brands to engage with this target demographic. Millennials (GenY: individuals aged 18-34) are hyper-connected to their mobile device, and booking a doctor's appointment or a car rental via text is not just a quick and easy convenience, it's expected
by Jack Loechner on Apr 24, 6:15 AM
According to The NPD Group, the sports instruments market hit the ground running in 2015, growing 6% in dollar sales and 2% in unit sales in the 12 months ending January 2015 (Feb'14-Jan'15).
by Jack Loechner on Apr 23, 6:15 AM
According to material from Adotas, and reported by John Philpin in a Lyris blog, we are living in a golden age of massive creativity with people creating and publishing their work directly to their audience. But we, the audience, have to work harder to find it.
by Jack Loechner on Apr 22, 6:15 AM
According to the 2015 Loyalty Report from Bond Brand Loyalty, the past year saw more and more consumers opt-in to a variety of different loyalty programs with consumers overwhelmingly agreeing that loyalty programs are worth the effort.
by Jack Loechner on Apr 21, 6:50 AM
According to new figures from eMarketer, the global mobile advertising market will hit two significant milestones in 2016, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time.
by Jack Loechner on Apr 20, 6:15 AM
The Internet of Things (IoT). Or the Internet of Everything. Or the Internet of Your Things. It all depends. Gartner called it the most hyped technology of 2014.
by Jack Loechner on Apr 17, 6:15 AM
According to The NPD Group Connected Home Report, as of the fourth quarter of 2014 there were 22 million connected TVs installed and accessing the Internet, a significant increase from 13 million one year ago.