It would take one person more than 5 million years to watch the amount of video that will cross global IP networks each month in 2019.
Consumers are moving outside the marketing funnel by changing the way they research and buy products
Based on a survey, conducted by eTail, of retail professionals at companies with less than $100 million in annual revenues, the study found that email marketing is the clear leader among all online activities for both acquisition and retention.
There are a few major areas of disconnect between how major brands use Instagram, and how consumers engage with brands on Instagram.
The teams spent several weeks testing 30 adults in a lab using technology such as eye tracking, wireless EEG (electroencephalography) headsets to measure emotions and attention, biometric scanners to measure "overall arousal," and facial trackers.
The pace of losses in the American newspaper and magazine publishing industry accelerated in the first quarter of 2016, according to data from the US Census Bureau
One of the key marketing evolutionary steps revolves around the integration of couponing into loyalty programs, which are themselves evolving to keep pace with consumer behavioral shifts.
B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change.
User Generated Content (UGC) plays a pivotal role in meeting the need for authenticity, showcasing brands' offerings while driving shopper interaction.
31% of online buyers have used in-store pick-up in the past year with 13% saying they have considered abandoning a purchase because in-store pick-up wasn't offered.