According to The Nielsen Company, a celebrity endorser is a valuable asset to a brand, During this year's Oscars telecast, 4 of the 10 most-watched commercials featured a celebrity spokesperson. On the Internet, this trend continues as advertisers leverage social networking and celebrities to attract consumers.

According to 13 issues Gallup measured in a March poll, summarized by Lydia Saad, 71% of Americans say they worry about the economy "a great deal," more than worry about 13 other issues. 64% worry a great deal about federal spending and the budget deficit. Race relations is the only issue about which the majority of Americans is "only a little" or "not at all" concerned.

According to responses from the national Survey of the American Consumer by GfK MRI, Millennials with mobile phones look at texted ads and respond to ads via text far more than do other cell phone owners, followed by GenXers. Baby Boomers trail the pack considerably with regard to these activities.

According to the Performics 2011 Mobile Search Insights Study, conducted by ROI Research, focusing on people who use the mobile Web at least weekly, 57% use the mobile Web more than once/day, with 77% using mobile search more than five times in the last month.

According to BIA/Kelsey, U.S. consumer spending on deal-a-day offers, is expected to grow from $873 million in 2010 to $3.9 billion in 2015, representing a 35.1% compound annual growth rate (CAGR). While this is the most likely growth case, a number of variables will have an impact on the actual development of deal a day, such as growth in the number of cities/sites, registered users, transactions per year for the average user and the average price per transaction.

According to the BIGresearch Simultaneous Media Usage Survey, mobile users who actively search for information, such as news, sports and TV/videos, are more likely than general consumers to conduct regular product research online.

According to Deloitte's fifth edition "State of the Media Democracy" survey, 71% of Americans still rate watching TV on any device among their favorite media activities. In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions.

The last few months have produced some cheerful economic news, with strong corporate profits, modest increases in consumer confidence and rising stock market indices. The results, though, of The Harris Poll of adults surveyed online by Harris Interactive, finds almost no change in the steps that people are taking to save money and reduce their spending. Many people continue to economize, and there is no evidence of consumers' spending behavior being more relaxed. The psychological impact of the financial and housing crisis is still very strong.

According to a recent report from Kantar Media, total advertising expenditures increased 6.5% in 2010 and finished the year at $131.1 billion. Ad spending during the fourth quarter of 2010 was up 7.0% versus last year, propelled by the long-tail of small advertisers outside the Top 1000.

According to a recent Mintel study, supported with NADA data, total U.S. sales of new cars and light trucks reached 11.6 million units in 2010, an 11% increase from 2009.This is a reversal of a decade of declining unit sales that started in 2000 when 17.4 million cars were sold. The 2010 result is still one of the lowest in recent history but it is a positive sign that the cost-cutting measures the industry has taken, such as slashing brands and cutting back production, worked to make the industry more geared towards profit rather than production volume.