According to the latest Advertising Forecast from Strategy Analytics, advertising spend in the U.S. is predicted to grow 3.2% in 2015 to $186.6 billion, driven by digital, the fastest growing ad format (up 13.0% year-on-year,) followed by outdoor and cinema advertising.
According to the Economist Intelligence Unit's survey of high-level marketing executives worldwide, more than 80% say they need to restructure marketing to better support the business. And 29% believe the need for change is urgent.
According to the Mobile Marketing Center of Excellence from the Interactive Advertising Bureau (IAB,) and the BabyCenter study "2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms," millennial moms' ownership of Smartphones in the U.S. outpaces ownership of laptop and desktop computers for the first time, and they are spending 35% more time online via their Smartphones than online via laptop or desktop computers.
According to a new study, the Email List Growth Survey from Ascend2 and BlueHornet with marketing, sales and business professionals from around the world, 68% of B2C companies consider email list growth very important to the overall success of their marketing program. Email list growth is felt to be not important to only 5% of consumer marketing programs.
According to a custom survey by Nielsen with Essence, African-Americans consume more content, engage and connect, than other groups on all fronts, through various mainstream and niche media outlets and platforms. In a consumer marketplace cluttered with options, African-Americans choose the best-fit media outlets for news gathering and entertainment purposes.
According to the International Data Corporation (IDC) FutureScape: Worldwide CMO / Customer Experience 2015 Predictions Web conference, highlighting the predictions based on a new IDC FutureScape report, 25% of high-tech Chief Marketing Officers (CMOs) will be replaced every year through 2018.
According to a new study from Teradata, the 2015 Global Data-Driven Marketing Survey, data-driven marketing is the process of collecting and connecting large amounts of online data, and, with traditional offline data, rapidly analyzing and gaining cross-channel insights about customers, and then bringing that insight to market via a highly personalized marketing campaign tailored to the customer at his/her point of need.
Annual spending on e-commerce software by U.S. firms doubled from 2010 to 2014 and will nearly double again by 2019,
With customers' ability to easily search and compare prices and products online, read hundreds of peer reviews, and get instant feedback from friends on social media, the original retail brand goal of differentiating on product is becoming harder to defend. That's why, says the report, providing an exceptional customer experience is the single most important strategic choice that retailers can make now, and in the years ahead.
New Pew Research Center surveys of citizens and a representative sample of scientists connected to the American Association for the Advancement of Science (AAAS) show powerful crosscurrents that both recognize the achievements of scientists and expose stark fissures between scientists and citizens on a range of science, engineering and technology issues.