This holiday season, 72% of shoppers are most excited by Cyber Monday, but retailers have the chance to draw them into physical locations by capitalizing on convenience factors unique to stores.

As the PPC marketplace has become even more complicated, the role of a PPC specialist that knows the ins and outs of the industry and its updates, is even more important.

Consumers across the country deeply value shopping small; in fact, more than double the number of respondents cited local commitment over price as their top motivation.

Shoppers' communications preferences are changing with the rise of smartphones, chatbots and voice devices like Amazon Alexa and Google Home.

According to a new report from Magna, U.S. ad revenue will reach an all-time high this year, growing by 3.6% to reach $185 billion, roughly even with the IPG Mediabrands agency's June forecast of 3.4% growth this year.

Hispanic women are rapidly becoming an economic and social powerhouse in the United States, with rising rates of entrepreneurship, educational attainment and delayed marriage, according to a recently released Nielsen report.

Generation Z is taking over the spotlight and making some serious waves in the process, says Monotype in an analysis of GenZ experience. GenZs are the first true digital natives, born between the late 1990's to the mid 2000's.

Today's consumers expect strong mobile sites, want flexible fulfillment options, and use a variety of channels to research and make purchases. Brands must deliver and support if they want to stay competitive in today's retail environment.

Marketers can't reach their goals without knowing exactly who their target audiences are and how those people make purchases.

More than three-quarters of survey respondents said that they look at the channels that best reach their target audience when determining media budget allocations.