The Study on the Changing Role of Home Equity and Reverse Mortgages, by the MetLife Mature Market Institute, finds that growing numbers of older homeowners are starting to tap their housing wealth, using home-equity loans or reverse mortgages. However, they are often unsure about how to include this asset as an integral part of their financial strategy, rather than as a last resort.
According to the Institute for Public Relations (IPR), among an international sample of 520 PR pros, 88% of PR practitioners believe measurement is an integral part of the PR process, and 77% are currently tracking their programs. PR pros still do not agree on the best tools and methodologies to use, however. Most PR pros still judge their success by their ability to place material in the media rather than on the impact such coverage might have on shifting opinion, awareness, or moving markets.
According to the iProspect Search Engine Marketing and Online Display Advertising Integration Study, almost as many Internet users who visit an ad-supported website initially respond to online display advertising by performing a search on a search engine as those who respond by directly clicking on an ad. In addition, the study shows that nearly half of Internet users who respond to online display advertising eventually perform a search related to the ad to which they were exposed.
According to a recent report by The Media Audit, in the past three years, the average U.S. adult has nearly doubled their daily use of the Internet as the average U.S. adult spent 2.1 hours per day online in 2006, compared to 3.8 hours in 2008, an 81% increase over three years. As a result, the Internet now represents 32.5% of the typical "media day" for all U.S. adults when compared to daily exposure to newspaper, radio, TV and outdoor advertising.
StrongMail Systems, Inc., released new survey data that points to the emergence of social media as a direct marketing channel and a significant planned investment in email marketing and social media programs in the second half of 2009. The survey revealed that social media is a hot initiative with email marketers, with 66% planning to integrate the two channels in 2009, and 48% who have already formulated a strategy for achieving this initiative. Of marketers planning to increase budgets in 2009, 83% will increase spend in email marketing, followed by social media at 62%.
The latest findings of the Pew Research Center's Internet & American Life Project show home broadband adoption at 63% of adult Americans as of April 2009, a significant departure from the stagnation in adoption rates from December 2007 through December 2008, when home broadband penetration remained in a narrow range between 54% and 57%.
According to the PricewaterhouseCoopers Global Entertainment & Media Outlook, the E&M market, including both consumer and advertising spending, will grow by 2.7% compounded annually for the entire forecast period (2009-2013) to $1.6 trillion in 2013.
Overall online video usage in May, reported by Nielsen Online, shows that unique viewers, total streams, streams per viewer and time per viewer were up, led by a 49% growth in time per viewer, year over year.
comScore, Inc. reports that the number of people who sought local information on a mobile device grew 51% from March 2008 to March 2009. The mobile browser is the leading access method, with 20.7 million users seeking local information in March 2009, up 34% versus year ago.
The recent Ipsos Mendelsohn quarterly online Barometer survey among affluent adults during April 2009, as a follow-up to its Mendelsohn Affluent Survey among adults with household incomes of $100,000 or more, found that the three biggest concerns of 16 potential issues were The economy, Health care, and Unemployment and jobs. Compared to the Winter Barometer, the top three worries are the same as far as rank order goes, but the percentage of affluent households reporting each of them as a concern has declined.