A recently released comScore research study confirms the importance of search influence of offline buying. 63 percent of searchers completed a purchase in offline retail stores following their search activity, while 25 percent of searchers purchased an item directly related to their query, with more than 1/3 of them buying online. The study reflects the searching behavior of 83 million Americans who conducted more than 552 million searches in 2005 in the categories analyzed using one or more of the 24 leading search engines.
The EIAA Digital Women Report, a pan-European insight into women's attitudes and interaction with the internet, reveals that within the next year they will be online more than men. in 3 years the hours spent online by female internet users has grown by 63% and for men it has grown 54%.
According to the Pew Internet & American Life Project as summarized by Senior Research Fellow Deborah Fallows, the internet is increasingly a place where Americans just hang out. Some 30% of internet users go online on any given day for no particular reason, just for fun or to pass the time.
Stephanie Guza, Industry Analyst, summarizing In-Stat's most recent online music report, says that the Internet is now a key distribution channel for legitimate digital music sales, and the mobile phone is also evolving into an important channel for digital music.
According to an analysis released recently by comScore Networks, the total number of auto insurance quotes submitted online increased by 24 percent in 2005 versus the previous year, and insurance policy purchases jumped by 29 percent during the same time period.
A drill down into online home and garden destinations with viewer demographics, advertisers, ad sizes and types.
The recently issued Y2M: eGrad 2005 College Graduate Survey concludes that new technologies and explosive growth in Internet usage are rapidly changing the buying habits and needs of college graduates. The study found that the top planned purchases upon graduation are professional clothing, travel/airline ticket, health insurance and furniture
The recent Simultaneous Media Survey from BIGresearch provides a look at the users of the over 50 million MP3 players sold last year, and the picture is a good one.((
New consumer research from the Leichtman Research Group, finds that nearly three quarters of VOD users who have a DVR from their cable company strongly agree that their cable service is better because they have both Video-on-Demand (VOD) and a Digital Video Recorder (DVR).
According to The NPD Group, total U.S. apparel sales reached $181 billion in 2005, a 4 percent increase over 2004.Strong sales in t-shirts, jeans, tailored clothing and pajamas helped fuel the growth. Men's apparel led the industry's growth with an increase of five percent, reaching nearly $53 billion in 2005. Sales in women's apparel also grew, reaching $101 billion; a three percent increase from 2004. Children's apparel sales grew two percent, to $27 billion.