The social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives.

Succeeding in the digital era isn't about becoming the Uber or the Amazon of an industry. Instead, it involves establishing the companies' own digital ambitions, taking a hard look at the necessary traits the enterprise has.

TV networks are turning to analytics startups who turn big data into a clearer picture of who's watching, and what viewers are buying.

A new survey data, recently released from the boutique PR firm Bospar, turned an eye on the ethics of the PR industry. The survey revealed how many PR professionals are willing to cross ethical boundaries.

83% of B2B marketers use social media networks for traffic/client generation, making it the No. 1 preferred tactic. And, the same research shows that the average B2B organization is present on six social media channels.

You made a video, you poured a significant amount of cash into your content, and you're proud of the outcome. It feels good to collect praise from your colleagues on a job well done, but a completed video is just the first leg of the race.

The Leichtman Research Group found that the largest pay-TV providers in the U.S., representing about 95% of the market, lost about 305,000 net video subscribers in 1Q 2018

Each year, Netflix's subscriber base and revenues grow (an average of 29% and 35% over the past five years), but its content spend grows faster (39%).

In Europe, Chinese giant Alibaba is one to watch, says RSR. Most of "us," says the report, put Alibaba out of their heads, as it was hard to understand what the website stood for, and there was NO evidence of its Chinese roots.

83% of B2B marketers use social media networks for traffic/client generation, making it the No. 1 preferred tactic.