by Jack Loechner on Apr 30, 6:15 AM
According to the Anthem Marketing Solution's semiannual market basket analysis of in-store and online pricing trends for a commonly purchased bundle of consumer products, 70% of items observed have the same price online and offline. When there is a price difference, online dominates with 65% of observations favoring the online channel and 35% favoring offline.
by Jack Loechner on Apr 29, 8:05 AM
According to recently released preliminary data by the Newspaper Association of America, circulation revenue for U.S. newspapers recorded a second consecutive year of growth, rising 3.7% to $10.87 billion in 2013. Proceeds grew in digital advertising, direct marketing, and newly developing sources, while income from traditional print advertising channels declined.
by Jack Loechner on Apr 28, 6:15 AM
According to Media Dynamics' recently released The Media Book, a typical 30-second commercial captures viewers for CPMs as low as $3.30 on cable's daytime program fare, to as high as $19.00 for primetime broadcast buys.
by Jack Loechner on Apr 25, 6:15 AM
comScore, Inc. released data from the Video Metrix service showing that 182.4 million Americans watched 49.2 billion online content videos in February, while the number of video ad views totaled 24.6 billion. And, according to Nielsen, 283 million people watch TV in a similar time period.
by Jack Loechner on Apr 24, 6:15 AM
There is a subculture of wearable technology enthusiasts and developers that has been buying Glass, following Glass, chasing invitations to buy Glass, and tracking Glass's developments on RSS feeds and Google Plus, says Steven Max Patterson via Network World.
by Jack Loechner on Apr 23, 6:15 AM
Randall Rothenberg, President and CEO, IAB says "The news that interactive has outperformed broadcast television... speaks to the power that digital screens have in reaching and engaging audiences... triple-digit growth of mobile is clearly a direct response to how smaller digital screens play an integral role in consumers' lives... as well as their critical importance to cross-screen experiences..." A new study by the IAB, with Price Waterhouse Coopers, wraps up the 2013 full year Internet advertising results report.
by Jack Loechner on Apr 22, 6:15 AM
For marketers, Millennials are the most important generation to come along in the last 100 years, according to a recent Adroit Digital study. This group of young adults is the largest generation by number in US history. Millennials number more than 80 million, a population larger than the Baby Boomers, and it outnumbers Gen X almost 3:1.
by Jack Loechner on Apr 21, 6:15 AM
According to the latest Horowitz Associates State of Cable & Digital Media study, TV content viewers say they spend 20% of their viewing hours streaming content, compared to 13% in 2013. This change has been driven by an increase in streaming directly to the TV set, which will impact viewers' relationships to TV providers and network brands, concludes the report.
by Jack Loechner on Apr 18, 6:15 AM
According to Jacobs Media's new study of core radio listeners, the impact of digitally delivered media continues its rise, providing both opportunity and challenges to traditional radio broadcasters. The media habits of 11 different format core audiences, and five generations from Boomers to Millennials, find different patterns of radio consumption, says the report.
by Jack Loechner on Apr 17, 7:30 AM
According to the Pew Research Center, America's seniors have historically been late adopters to the world of technology compared to their younger compatriots, but their movement into digital life continues to deepen. This study includes a unique exploration not only of technology use between Americans ages 65 or older