According to the fifth annual consumer returns survey commissioned by Newgistics, Inc. and conducted by Harris Interactive, nine out of 10 direct shoppers cited a convenient returns policy as very important, important or somewhat important to encouraging them to shop with a new or unknown online or catalog retailer. 68% said the ability to make a return from home was very important or important when deciding whether to shop with an online or catalog retailer.
The Nielsen Company announced some of the findings of an in-depth study, "Kids on the Go: Mobile Usage by U.S. Teens and Tweens," on the mobile media and cross media behavior of U.S. "tweens" (ages 8-12), finding that 5% of tweens access the Internet over their phone each month.
New research from Communispace, supporting the hypothesis that people are looking to fulfill six essential social needs online, and drawing on the Maslow hierarchy of human needs, concludes that businesses that help facilitate those needs are more likely to create deeper emotional bonds than usually exist between companies and customers.
The results of a recent comScore, Inc. study of the top consumer packaged goods brand sites, showed that consumer packaged goods brand sites attracted a total of 66.4 million U.S. visitors, an increase of 10 percent versus the same period last year. All of the top ten positions were taken by food or beverage brands. The average visitor made 3.9 visits to sites within the CPG category, viewing 10.5 pages per visit, and spending an average of 9 minutes per site visit.
A new survey by Coinstar, Inc., conducted by Kelton Research, reveals that, after the high of holiday shopping and festivities are over, many Americans get the blues after receiving bank and credit card statements. The survey finds that many look for solutions to stretch their holiday budgets by cashing in their coin jar.
According to the recent release of The ChoiceStream 2007 Survey of Viewer Trends in TV and Online Video, 55% of connected consumers who watch TV watch some type of video on devices other than their TV sets, including their computers, mobile phones and digital media players (e.g., iPod). Not surprisingly, video-watching on these alternative devices is more popular among younger consumers (66%) than older ones (36%).
A deeper look at the entertainment industry and movie theater advertising, including consumer demographics, viewers, advertisers, ad types and sizes
According to the CTAM Pulse, a nationwide survey of more than 1,000 U.S. consumers conducted last month by the Cable & Telecommunications Association for Marketing, forty-eight percent of U.S. households are aware of the planned digital TV transition, compared to just 29 percent from a survey taken in July 2005
According to BtoB's "2008 Marketing Priorities and Plans" survey, 60.1% of marketers plan to increase their overall marketing budgets next year predominantly in online, events and direct, despite the softness in the overall economy. 29.6% plan to keep budgets flat, and 10.3% plan budget decreases.
Following up on the ad spending Brief on WOM Marketing, here's a more extensive report by the Keller Fay Group describing the motivations of those who are driven to share their opinions. Bazaarvoice released the findings of a study that surveyed over 1,300 online reviewers to discover what moved them to share their opinions. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment.