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Top Video and Movie Online Destinations

Top Video and Movie Online Destinations

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A deeper look at the entertainment industry and movie theater advertising, including consumer demographics, viewers, advertisers, ad types and sizes                       

Top 10 Online Videos/Movies DestinationsWeek ending Nov 25, 2007 US, Home and Work

 

Unique Audience (000)

Active Reach (%)

YouTube

30,726

22

IMDb - Internet Movie Database

8,241

5.9

Netflix

5,474

3.92

Yahoo! Video

4,111

2.94

Yahoo! Movies

4,016

2.88

Moviefone

3,985

2.85

Google Video

3,917

2.8

MSN Video

3,874

2.77

MSN Movies

2,902

2.08

BLOCKBUSTER

2,836

2.03

Source:  Nielsen Online, NetView

                                                                                                  

Demographic Data for Videos/Movies CategoryMonth of October 2007 US, Home and Work

Category

Target

Unique Audience (000)

Unique Audience Composition (%)

Total

 

88,700

100

Male

 

 45,374

51.15

Female

 

43,325

48.85

Age

 2 - 11

 4,619

5.21

 

 12 - 17

 10,069

11.35

 

 18 - 24

 5,406

6.1

 

 25 - 34

 12,308

13.88

 

 35 - 49

 28,713

32.37

 

 45+

 37,542

42.33

 

 55+

 18,072

20.37

 

 65+

 6,618

7.46

HH Income

 $ 0 - 24999

 5,063

5.71

 

 $ 25000 - 49999

 17,801

20.07

 

 $ 50000 - 74999

 23,830

26.87

 

 $ 75000 - 99999

 18,055

20.35

 

 $ 100000 - 149999

 14,326

16.15

 

 $ 150000+

 7,569

8.53

 

 No Response

 2,056

2.32

Source:  Nielsen Online, NetView

Data on Entertainment Industry, Movies Segment Week ending November 25, 2007 US, Home and Work                                

Top 20 Advertisers

 

Impressions (000)

Share of all Impressions

The Walt Disney Corporation

91,467

30.0%

The News Corporation Limited

73,762

24.2%

Time Warner Inc.

37,661

12.4%

Sony Corporation

33,847

11.1%

Viacom Inc

29,033

9.5%

Rabid Films

8,059

2.6%

Lions Gate Entertainment Corp

6,251

2.1%

General Electric Company

4,238

1.4%

DreamWorks SKG

3,781

1.2%

Classic Media  Inc.

3,011

1.0%

Metanoia Films

2,699

0.9%

Metro-Goldwyn-Mayer Inc.

1,969

0.6%

Cablevision Systems Corporation

1,784

0.6%

Yari Film Group

1,498

0.5%

Copex

864

0.3%

Grizzly Adams Productions

792

0.3%

Maron Pictures

657

0.2%

RCA

602

0.2%

Bristol Bay Productions  LLC

418

0.1%

Highway 61 Entertainment

395

0.1%

Total

304,752

100.0%

Source: Nielsen Online, AdRelevance

 

Top Ad Sizes

 

Dimensions

Impressions (000)

Share of all Impressions

Leaderboard

(728x90)

89,989

29.5%

Medium Rectangle

(300x250)

59,837

19.6%

Button #1

(120x90)

41,907

13.8%

Micro Bar

(88x31)

40,161

13.2%

Non-Standard Dimension

 

31,892

10.5%

Wide Skyscraper

(160x600)

24,587

8.1%

Button #2

(120x60)

6,511

2.1%

Vertical Rectangle

(240x400)

4,402

1.4%

Half Banner

(234x60)

1,326

0.4%

Large Rectangle

(336x280)

1,182

0.4%

Skyscraper

 (120x600)

1,082

0.4%

Full Banner

 (468x60)

958

0.3%

Rectangle

(180x150)

778

0.3%

Square Button

 (125x125)

139

0.0%

Total

 

304,751

100.0%

Source: Nielsen Online, AdRelevance

 

Ad Delivery Types

 

Impressions (000)

Share of all Impressions

In-Page

280,891

92.2%

Expanding

22,454

7.4%

Transitional

944

0.3%

Over-Page

244

0.1%

Pop-Up

216

0.1%

Pop-Under

2

0.0%

Total

304,751

100.0%

Source: Nielsen Online, AdRelevance

                     

Data on Entertainment Industry, Movie Theaters Segment Week ending November 25, 2007 US, Home and Work                     

Top 20 Advertisers

 

Impressions (000)

Share of all Impressions

Jordan's IMAX Theater

607

39.0%

National Amusements  Inc.

402

25.8%

IMAX

105

6.7%

Penumbra Theatre

77

4.9%

Kerasotes ShowPlace Theatres  LLC

68

4.4%

Cinemark USA

54

3.5%

Cobb Theatres  LLC.

53

3.4%

Showtime Cinema

39

2.5%

Magic Theatre

33

2.1%

Fleur Cinema & Cafe

32

2.1%

ArcLight Cinema Company

28

1.8%

ACT Theatre

10

0.6%

Granada Theater

10

0.6%

Landmark Theatres

9

0.6%

Regal Entertainment Group

7

0.4%

Rave Motion Pictures

7

0.4%

MEGAPLEX Theatres

5

0.3%

Mann Theatres

4

0.3%

Northern Hills Cinema

4

0.3%

NCG Cinema

2

0.1%

Total

1,556

100.0%

Source: Nielsen Online, AdRelevance

 

Top Ad Sizes

 

Dimensions

Impressions (000)

Share of all Impressions

Button #2

(120x60)

412

26.5%

Non-Standard Dimension

 

284

18.3%

Leaderboard

(728x90)

283

18.2%

Half Banner

(234x60)

276

17.7%

Medium Rectangle

 (300x250)

181

11.6%

Wide Skyscraper

(160x600)

92

5.9%

Large Rectangle

 (336x280)

18

1.2%

Square Button

(125x125)

4

0.3%

Skyscraper

 (120x600)

3

0.2%

Button #1

(120x90)

2

0.1%

Total

 

1,555

100.0%

Source: Nielsen Online, AdRelevance

 

Ad Delivery Types

 

Impressions (000)

Share of all Impressions

In-Page

1,557

100.0%

Total

1,557

100.0%

Source: Nielsen Online, AdRelevance

Note: Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service

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