Top Video and Movie Online Destinations
A deeper look at the entertainment industry and movie theater advertising, including consumer demographics, viewers, advertisers, ad types and sizes
Top 10 Online Videos/Movies DestinationsWeek ending Nov 25, 2007 US, Home and Work | ||
| Unique Audience (000) | Active Reach (%) |
YouTube | 30,726 | 22 |
IMDb - Internet Movie Database | 8,241 | 5.9 |
Netflix | 5,474 | 3.92 |
Yahoo! Video | 4,111 | 2.94 |
Yahoo! Movies | 4,016 | 2.88 |
Moviefone | 3,985 | 2.85 |
Google Video | 3,917 | 2.8 |
MSN Video | 3,874 | 2.77 |
MSN Movies | 2,902 | 2.08 |
BLOCKBUSTER | 2,836 | 2.03 |
Source: Nielsen Online, NetView |
Demographic Data for Videos/Movies CategoryMonth of October 2007 US, Home and Work | |||
Category | Target | Unique Audience (000) | Unique Audience Composition (%) |
Total |
| 88,700 | 100 |
Male |
| 45,374 | 51.15 |
Female |
| 43,325 | 48.85 |
Age | 2 - 11 | 4,619 | 5.21 |
| 12 - 17 | 10,069 | 11.35 |
| 18 - 24 | 5,406 | 6.1 |
| 25 - 34 | 12,308 | 13.88 |
| 35 - 49 | 28,713 | 32.37 |
| 45+ | 37,542 | 42.33 |
| 55+ | 18,072 | 20.37 |
| 65+ | 6,618 | 7.46 |
HH Income | $ 0 - 24999 | 5,063 | 5.71 |
| $ 25000 - 49999 | 17,801 | 20.07 |
| $ 50000 - 74999 | 23,830 | 26.87 |
| $ 75000 - 99999 | 18,055 | 20.35 |
| $ 100000 - 149999 | 14,326 | 16.15 |
| $ 150000+ | 7,569 | 8.53 |
| No Response | 2,056 | 2.32 |
Source: Nielsen Online, NetView |
Data on Entertainment Industry, Movies Segment Week ending November 25, 2007 US, Home and Work
Top 20 Advertisers | ||
| Impressions (000) | Share of all Impressions |
The Walt Disney Corporation | 91,467 | 30.0% |
The News Corporation Limited | 73,762 | 24.2% |
Time Warner Inc. | 37,661 | 12.4% |
Sony Corporation | 33,847 | 11.1% |
Viacom Inc | 29,033 | 9.5% |
Rabid Films | 8,059 | 2.6% |
Lions Gate Entertainment Corp | 6,251 | 2.1% |
General Electric Company | 4,238 | 1.4% |
DreamWorks SKG | 3,781 | 1.2% |
Classic Media Inc. | 3,011 | 1.0% |
Metanoia Films | 2,699 | 0.9% |
Metro-Goldwyn-Mayer Inc. | 1,969 | 0.6% |
Cablevision Systems Corporation | 1,784 | 0.6% |
Yari Film Group | 1,498 | 0.5% |
Copex | 864 | 0.3% |
Grizzly Adams Productions | 792 | 0.3% |
Maron Pictures | 657 | 0.2% |
RCA | 602 | 0.2% |
Bristol Bay Productions LLC | 418 | 0.1% |
Highway 61 Entertainment | 395 | 0.1% |
Total | 304,752 | 100.0% |
Source: Nielsen Online, AdRelevance |
Top Ad Sizes | |||
| Dimensions | Impressions (000) | Share of all Impressions |
Leaderboard | (728x90) | 89,989 | 29.5% |
Medium Rectangle | (300x250) | 59,837 | 19.6% |
Button #1 | (120x90) | 41,907 | 13.8% |
Micro Bar | (88x31) | 40,161 | 13.2% |
Non-Standard Dimension |
| 31,892 | 10.5% |
Wide Skyscraper | (160x600) | 24,587 | 8.1% |
Button #2 | (120x60) | 6,511 | 2.1% |
Vertical Rectangle | (240x400) | 4,402 | 1.4% |
Half Banner | (234x60) | 1,326 | 0.4% |
Large Rectangle | (336x280) | 1,182 | 0.4% |
Skyscraper | (120x600) | 1,082 | 0.4% |
Full Banner | (468x60) | 958 | 0.3% |
Rectangle | (180x150) | 778 | 0.3% |
Square Button | (125x125) | 139 | 0.0% |
Total |
| 304,751 | 100.0% |
Source: Nielsen Online, AdRelevance |
Ad Delivery Types | ||
| Impressions (000) | Share of all Impressions |
In-Page | 280,891 | 92.2% |
Expanding | 22,454 | 7.4% |
Transitional | 944 | 0.3% |
Over-Page | 244 | 0.1% |
Pop-Up | 216 | 0.1% |
Pop-Under | 2 | 0.0% |
Total | 304,751 | 100.0% |
Source: Nielsen Online, AdRelevance |
Data on Entertainment Industry, Movie Theaters Segment Week ending November 25, 2007 US, Home and Work
Top 20 Advertisers | ||
| Impressions (000) | Share of all Impressions |
Jordan's IMAX Theater | 607 | 39.0% |
National Amusements Inc. | 402 | 25.8% |
IMAX | 105 | 6.7% |
Penumbra Theatre | 77 | 4.9% |
Kerasotes ShowPlace Theatres LLC | 68 | 4.4% |
Cinemark USA | 54 | 3.5% |
Cobb Theatres LLC. | 53 | 3.4% |
Showtime Cinema | 39 | 2.5% |
Magic Theatre | 33 | 2.1% |
Fleur Cinema & Cafe | 32 | 2.1% |
ArcLight Cinema Company | 28 | 1.8% |
ACT Theatre | 10 | 0.6% |
Granada Theater | 10 | 0.6% |
Landmark Theatres | 9 | 0.6% |
Regal Entertainment Group | 7 | 0.4% |
Rave Motion Pictures | 7 | 0.4% |
MEGAPLEX Theatres | 5 | 0.3% |
Mann Theatres | 4 | 0.3% |
Northern Hills Cinema | 4 | 0.3% |
NCG Cinema | 2 | 0.1% |
Total | 1,556 | 100.0% |
Source: Nielsen Online, AdRelevance |
Top Ad Sizes | |||
| Dimensions | Impressions (000) | Share of all Impressions |
Button #2 | (120x60) | 412 | 26.5% |
Non-Standard Dimension |
| 284 | 18.3% |
Leaderboard | (728x90) | 283 | 18.2% |
Half Banner | (234x60) | 276 | 17.7% |
Medium Rectangle | (300x250) | 181 | 11.6% |
Wide Skyscraper | (160x600) | 92 | 5.9% |
Large Rectangle | (336x280) | 18 | 1.2% |
Square Button | (125x125) | 4 | 0.3% |
Skyscraper | (120x600) | 3 | 0.2% |
Button #1 | (120x90) | 2 | 0.1% |
Total |
| 1,555 | 100.0% |
Source: Nielsen Online, AdRelevance |
Ad Delivery Types | ||
| Impressions (000) | Share of all Impressions |
In-Page | 1,557 | 100.0% |
Total | 1,557 | 100.0% |
Source: Nielsen Online, AdRelevance |
Note: Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service