According to a new survey from the American Management Association, Clearswift, and The ePolicy Institute, 22% of companies have terminated an employee for e-mail infractions and e-mail users spend about 25% of the workday on e-mail. Over 1,100 US employers participated in the 2003 E-Mail Survey, a follow-up to an e-mail survey conducted by the American Management Association and ePolicy Institute in 2001.
Women, Seniors, Students and Affluent Americans Comprise Some of the Fastest Growing Demographic Groups Adopting Broadband. Nielsen//NetRatings reports that there are 39 million, or 13 percent of Americans, connecting via broadband in the U.S., the highest number to date. Broadband users at-home grew 49 percent year-over-year, while narrowband users declined 12 percent during May 2003
New research from Ipsos-Insight indicates that communicating broadband's benefits may be even more important (than price reduction) to reigniting the technology's growth. Many American dial-up users are simply not convinced they need broadband, even if the price fell to half of what it has been so far this year. The survey of dial-up users shows that almost two-thirds of Americans are online, and most of them are still connected via dial-up. Four-in-ten dial-up users said cost was a reason they hadn't yet switched to high-speed Internet access. Another one-third are not convinced they need broadband-at all.
Results from a recently completed Leichtman Research Group survey exemplify that while HDTV has not yet generated mass-market consumer interest, the product has solid niche appeal - particularly among high-end consumers. Bruce Leichtman, president and principal analyst for Leichtman Research Group, writes that while 4% of all households in cable areas say that they have a TV set that is capable of receiving HD programming.
According to The Media Audit, from 2000 to 2002 Satellite TV increased its subscriber base in 85 metropolitan markets by 27 percent. In spite of its significant growth it fell further behind in its battle for market share with Cable TV. "While Satellite TV was growing by 27 percent, Cable TV was growing by 13 percent, but Satellite was building on a subscriber base of 11,632,000 while Cable was building on a subscriber base of 84,762,000," says Bob Jordan, co-chairman of International Demographics, Inc.
According to the Interactive Advertising Bureau and PricewaterhouseCoopers, reported by David Hallerman for eMarketer, interstitial ads gained only a 5.0% share of US online ad spending in 2002 and pop-ad ads, a type of interstitial, made up just 3.5% of all US online ads in Q4 2002, based on impressions. But, relative to their dollar impact on Internet ad spending and their impression count, pop-ups get a disproportionate amount of attention from both the media and consumers. A recent PlanetFeedback survey that found pop-ups lead all ad forms in levels of annoyance and distrust-even more so than spam.
According to the national study "Customer Service Impact on Consumer Choice, Loyalty, Brand Reputation and Sustainable Growth" by The Santiago Solutions Group and Hispanic Teleservices Corporation, Hispanic loyalty is fragile as this segment places enormous weight on the consistent delivery of high quality customer support in Spanish.
The market leader for House & Garden is Home Depot which accounted for 9% share of visits made to US House and Garden sites in the week ending May 3rd, followed closely by Lowes Home Improvement Warehouse with 8%. However, people spent the longest time at the website of the much-maligned diva of home improvement, Martha Stewart. US Internet users spent an average time of close to ten minutes on the site-almost three minutes more than the average for sites in this category.
The findings of a new study, by Horowitz Associates and Livingston and Company, show that two-fifths (40%) of current dial-up subscribers are currently considering switching to High Speed Data service, either through a cable modem or a DSL line. Potential penetration of High Speed Data could soon reach 54% of all Internet homes.
The recent site audience releases from Nielsen//NetRatings for the week of May 25th show several entertainment sites reaching 4 to 5% of the Internet viewers, while family and lifestyle were getting less than 3%. And, for the last week in the month, investment out reaches government.