People are spending 17% more time on emails year over year, with the increase being even larger in work email. 45% of people use their smartphone to check for their work email, with the percentage rising to 63% for personal email.
While marketers have made strides in meeting the expectations of customers, there is still opportunity to reach deeper to create the competitive difference that cuts through the clutter, and leverage channels that truly make an impact.
African-American Millennials are forging ahead in their use of technology and social media to raise awareness and evoke a national discussion on civic and political issues.
IBM Marketing Cloud's annual report of email marketing benchmarks offers marketers open, click through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data.
True post-purchase experience reinvention is required as consumers buy more online, particularly larger items where tracking data is often inconsistent and spread across many freight and white glove carriers.
According to LeanIn.Org and McKinsey & Company, in a comprehensive study of the state of women in corporate America, women are less likely to receive the first critical promotion to manager (so, far fewer end up on the path to leadership)
According to a commissioned industry study of marketers at large brands across several sectors, LiveRamp, an Acxiom company, found that that people-based marketing has become a strategic imperative for marketers.
According to a new Report from Magisto, traditional marketing leadership teams, infrastructures, budgets and "best practices" are anchored in a non-digital history where marketers control a singular message through top-down broadcast advertising. That approach to marketing is teetering on the edge...
a recent Pew Research Center survey, authored by Andrew Perrin, finds that the share of Americans who have read a book in the last 12 months (73%) has remained largely unchanged since 2012.
Email usage is on the rise, driven primarily by consumers' shift to mobile. At the same time, email is less formal in a world that is moving toward texting and emojis, and in which smartphones are the preferred device for accessing email.