Companies are trying to better leverage customer data to gain a richer understanding of their prospective customers. This study finds that marketers' primary focus in leveraging customer data is to improve segmentation and targeting.
Using the latest tools and insights from neuroscience to measure, understand and affect human decision making, MediaBrix authorized a study to test different ad delivery methods.
Data, measuring U.S. Google desktop text ad activity on the top 50,000 keywords in the retail category, December is the top month of the fourth quarter for paid search ad spend, followed by November and October in descending order.
48% of all customer journey interactions occur in social channels. And in the "UPS Pulse of the Online Shopper" report, 34% of consumers state that social media influences their purchases.
Focusing on the media channel choices within the many different platforms consumers have at their disposal, viewers consistently watch a relatively small percent of the television networks available to them, but over the years both channels available and channels viewed have increased.
While site search is critically important to shoppers, the study suggests that many retailers have not evolved site search to meet the demands of an omnichannel world. Frustrated web and mobile shoppers are likely to go elsewhere when retailers don't get it right.
Studying over 4.4 million push notifications sent between February and August, 2016, every misstep reduces open rates, and in turn, retention and engagement.
Knowing not just how often someone stops for Starbucks, but why, is the genesis of the thrust of Predictive Marketing.
Amazon is involved in most online activities, with 90% of customers checking the retailer even if they find the product they want on another ecommerce site.
53% of TV viewers would rather watch ad-supported online TV than pay for a subscription. But if technology gives them the ability to skip those ads, they'll use it!