According to a study by Econsultancy/Signal, reported by eMarketer, 29% of senior advertisers in North America are familiar with people-based targeting and know the concept well, but the rest are foggy.
Consumers today expect, and welcome, service-based communications from the companies they transact with. Whether it's an alert that their payment has been processed or their order has shipped, these functional notifications deliver tremendous value.
According to the Q1 2016 Digital Marketing Report, recently released by Merkle, Google search ads continued to deliver strong performance in Q1 2016, as the renewed wave of mobile growth that kicked off in late 2015 remains the key driver of year-over-year Google trends.
As IoT products gain consumer acceptance, the new report from Argus Insights reveals that market conversations are heavily concentrated around Big Data concerns
According to Edison Research newly-released survey results, 9 in 10 commuters listen to traditional AM/FM radio while in their car on the way to work, with AM/FM radio easily beating out CDs (62%)
Age can often factor into how customers want to engage with brands. The survey compared the differences between millennials and baby boomers, finding that overall, when away from the desk, millennials are more interested in receiving email on their smartphones.
According to a new Salesforce survey, marketers are increasingly focused on customer satisfaction and engagement as their top measures for success. 65% of high-performing marketers say they've adopted a customer journey strategy.
Based on a survey of client-side advertisers and agencies, this report explores the extent to which brands are putting mobile at the center of their integrated marketing activities.
According to Adestra and Flagship Research, reported by eMarketer, checking messages is part of almost everyone's morning routine. Communication comes first for most US internet users.
in just the past few months the smartphone has displaced the PC as the dominant device for the download and consumption of content.