According to IRI findings from two recent studies into the shopping attitudes, emotional drivers, and behaviors of Generation Z (aged 21 and under), insights for manufacturers and retailers to effectively communicate with this generation of consumers are invaluable. A few highlights include:
- 47% of older Gen Zers are active participants in their family’s grocery shopping
- 38% of Gen Z kids think it’s cool to get ads or promotions in their social media feeds for products based on their interests/shopping habits
- 66% of the Gen Z population said that “Feeling Good About Who I Am” is part of being healthy, ...