While Amazon maintains a dominance in the smart speaker market, research from Kantar shows that overall device ownership in the US remains low, presenting ample opportunity for competitors like Google and Apple to step up.
last year just over half of retail sales in the categories studied by Forrester Research, (online sales plus digital-influenced offline sales), were impacted by a digital interaction. After years of surging, mobile commerce growth is easing up, says the report, and is now no greater than e-commerce growth
Sometimes the fortunes of the business are directly linked to the successful launch of a new product or service, putting a lot of pressure on a communications team tasked with getting maximum reach and reward ahead of a launch.
The pace of change has quickened in the consumer-packaged-goods (CPG) sector, with Consumer preferences and behaviors evolving at an ever-faster rate. E-commerce is producing new channels, nimble competitors are emerging each year, and disruptors such as Amazon are growing. Continuous and increasing change is the new normal.
2017 was a pivotal year in the media landscape, as U.S. pay-TV operators lost subscribers. Migration of subscribers is a global one, says the report, and analysts posit that it won't end anytime soon.
Respondents say they think consumer personalization will be the next big marketing trend in 2018, and 26% cite artificial intelligence.
To determine the most commonly used marketing organizational structures and how these approaches correlate to revenue growth, 40% of respondents say their organization has a matrixed structure and 38% say their organization has a networked structure.
According to a recent Ipsos Affluent Survey, Affluencers, (adults living in households with at least $125,000 in annual household income,) reflecting the top 16% of American households, and 71% of all Affluents influence others' shopping and buying behaviors.
The birthday email is one of the best-performing personalized marketing campaigns, and has been for years.Research done by Optimove gathered new data that showed, without a doubt, that birthday email performs better than ever.
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