• Younger Readers More Interested
    Younger Readers More Interested

    A recent release by MSNBC reports that in the five weeks since Sept. 11, at least 45 percent of all 18-34 year-olds in the U.S. tuned into CNN at some point, compared to about 16 percent in August, according to Nielsen Media Research. At MSNBC, almost 30 percent of that demo watched at least 6 minutes of the cable channel during the same period, up from 20 percent the month prior. Fox News Channel captured 28.9 percent of younger viewers, compared to 12 percent in August.

    For decades, younger audiences have been apathetic towards TV ...

  • 3rd Quarter Tech Ad Spending
    3rd Quarter Tech Ad Spending

    A recent CMR report shows that technology advertising showed no signs of improvement as ad pages dropped by 35% in the third quarter. This compares to a 25% drop in the second quarter as well as a 25% drop year-to-date.

    The new economy publishing industry is still feeling the effects of the dot.com implosion. Publications such as Business 2.0 (down 97% and now folded into Time's eCompany Now), The Industry Standard (down 90& and now out of print), and Fast Company (down 80% ) had enormous ad page counts a year ago, sending the ...

  • Crisis Increases Streaming Listeners
    Crisis Increases Streaming Listeners

    MeasureCast, Inc., recently reported that AM News/Talk stations streaming their programs over the Internet stream more hours of coverage to larger audiences during breaking news of crises.

    "The latest evidence of this trend occurred Monday, November 12 when American Airlines flight 587 crashed in New York," explained MeasureCast CEO Ed Hardy. "Many terrestrial AM News/Talk stations streaming their programs over the Internet streamed more hours that day than they did the previous Monday. We saw the same thing happen on September 11th, but those TTSL and audience size increases were more dramatic."

    ABC Radio's ...

  • Online Shoppers Drop Carts
    Online Shoppers Drop Carts

    Industry studies estimate that up to 75 percent of Web consumers abandon their shopping carts before making purchases online. A recent study by Vividence Corporation, offers insight into why users abandon shopping carts. Vividence's study evaluated the experiences of consumers as they used shopping carts on e-commerce sites. According to the study, the top reasons for shopping cart abandonment, and the percentage of consumers citing each as a reason, include:

    1. High shipping prices (72%)
    2. Comparison shopping or browsing (61%)
    3. Changed mind (56%)
    4. Saving items for later purchase (51%)
    5. Total cost ...

  • Mail First, But Email Marketing Gaining
    Mail First, But Email Marketing Gaining

    A recent Jupiter Media Metrix study concludes that neither is email problem-free, nor will it replace mail delivery marketing pitches as reported by Marty Beard, writing for MediaLife. However, spending on email marketing is expected to grow dramatically in the next five years as it gains increasing acceptance among consumers. Total spending on email marketing is projected to reach $9.4 billion in 2006, compared to $1 billion this year. Spending on email marketing campaigns to keep existing customers should hit $4.7 billion in 2006, up from $580 million this year.

    About a third ...

  • 35 Million Hispanics And Growing
    35 Million Hispanics And Growing

    A new Packaged Facts report, using Census 2000 and other sources, describes the consumer market created by the 35.3 million Hispanics living in the United States as the largest minority population segment in the country. Some specific information shown in the report includes facts such as:

    - Between 1990 and 2000 the Hispanic population grew more than four times as fast as the population as a whole (57.9% vs. 13.2%).

    - Hispanic consumers are now driving forces in Los Angeles, New York City, Chicago, Miami, and all major metropolitan areas in the Southwest.

    - ...

  • Virtually No Growth in Internet Penetration
    Virtually No Growth in Internet Penetration

    Humphrey Taylor, Chairman of The Harris Poll®, HarrisInteractive, released a new Harris Poll saying that the 127 million adults online is the first time since the rapid growth of Internet use began in 1994 that there has not been a sizeable increase in Internet penetration over a twelve month period.

    The October 2001 survey reports that the proportion of all adults who are online at work, at home or from any other location such as school, library or cyber café has remained virtually unchanged at 64% for the last 12 months. All adults ...

  • A Heads-Up Shopping List
    A Heads-Up Shopping List

    A poll of 1,002 households conducted in October by HarrisInteractive for The Home Depot, found that Americans are nearly three times as likely to give practical items, such as tools, appliances or home improvement items, than luxury items, such as jewelry or expensive clothing, and will spend an average of $580 on holiday gifts.

    Twenty-two percent of Americans named their spouse or significant other as the most difficult person on their list followed by 17 percent saying adult children, and 14 percent naming in-laws and mothers.

    According to the poll, 62 percent of men ...

  • Big Growth, Small Potatoes
    Big Growth, Small Potatoes

    Jupiter Media Metrix released projections, reported by Sharpermedia, that predict B2B online advertising will suffer a 10.2% drop this year before rebounding next year and growing an average of 37% annually after that.

    The report says that B2B online spending will drop to $500 million (down from $600 million last year) before rising steadily to $2.4 billion in 2006. Meanwhile, Jupiter projects that overall ad spending will still rise in 2001, to $5.7 billion for the year.

    Even at a 37% rate of growth, online will only comprise 8% of the B2B advertising market ...

  • One Third Of Eshoppers Start Holiday Shopping
    One Third Of Eshoppers Start Holiday Shopping

    A new weekly national survey of online shoppers from Harris Interactive's multimillion-member panel of Internet users tracks online shopping activity and spending by market segment, as well as consumer attitudes and motivations that drive online shopping. Findings from the new study revealed that 63% of shoppers surveyed in the past week relied on brand awareness as the leading factor in purchasing online.

    Initial findings from the survey showed that 69% of Internet users have not begun shopping for the holidays, indicating that the official start of the ecommerce holiday season has yet ...

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