Marketing trends for small and medium-sized businesses (SMBs) are shifting from traditional channels, (print, radio and television advertising, and classic word-of-mouth marketing) as millennials implement new, more viral digital practices, like social media and particularly online video.
The Baby-Boom generation will account for more than one-third of voters in the 2016 presidential election, outnumbering voters in the other generations.
Two-thirds of US agency and marketing professionals said they expect to increase their desktop video ad spending, as well as mobile video ad spending, within the next 12 months.
Taste, convenience and nutrition are the top preferences among college students who are thirsty, with bottled water as the big winner. Taught to make healthy choices from a young age, Gen Z college students take that lesson seriously when reaching for beverages.
US online retail is expected to reach to reach $373 billion in 2016. That figure will grow to more than $500 billion by 2020.
According to a study from Audio.ad and OH! PANEL, 69% of Hispanic digital audio listeners have bought a product advertised on internet radio in the past year, and 44% have bought between 2 and 5 products.
According to Nielsen's fourth-quarter 2015 Mobile Wallet Report, 37% of respondents said their purchases start with mobile shopping more than one-quarter to half of the time.
According to a media survey by Wasabi Publicity and Dr. Jeanne Hurlbert, with the goal of better understanding what journalists are looking for when it comes to picking and choosing who and what to cover, 28.6% of respondents reported that they do not receive any phone call pitches on an average day, while 58% said that they receive between one and four.
According to a new study by Rapt Media, consumers don't trust content that's pushed at them.
Brand behaviors don't even come close to syncing up with people's expectations on social media, according to new data from a recent Sprout Social study.