According to the American Consumers Newsletter by Cheryl Russell, New Strategist Press, the Baby-Boom generation will account for more than one-third of voters in the 2016 presidential election, outnumbering voters in the other generations.
Millennials will account for 26% of the total. Gen Xers will rank third, casting 20% of votes, more than the Silent and World War II generations combined. The oldest members of the iGeneration (aged 18 to 21) will cast their first vote for president in 2016, and they will account for just 4% of the total. Demo Memo calculated these figures by applying single-year-of-age citizenship and voting rates from the 2012 presidential election to the Census Bureau's 2016 population projections
Percent Distribution Of Voters In 2016 By Generation
% Total Voters
18 to 21
22 to 39
40 to 51
52 to 70
Source: New Strategist Press, May 2016
Boomers will outnumber Millennials at the polls because they will be much more likely to vote, says the report. Expect 71% of citizens in the Baby-Boom generation to vote in 2016, equal to the voting rate of Americans in the Silent and World War II generations. A smaller 63% of Gen X citizens can be expected to vote. Among Millennial citizens, the voting rate should be about 54%. Only 38% of citizens in the iGeneration are expected to vote, concludes the report.